QuestionPro vs SurveyHero (2026): which should you pick?

Pick QuestionPro if

• Fits if you're a market researcher who needs conjoint, MaxDiff or an audience panel
• Works for field teams that have to collect answers with no connection

Look elsewhere if

• Pricey if you're a small business, since paid plans start at $99 per user a month
• Not for you if you want to pay month by month, as the pricing page shows annual billing only
• Tight if you stay free: 1 user and 200 responses per survey
• Watch out: Team Edition needs at least 5 users and the Research Suite at least 10, with its price on request
• Watch out: the customer and employee experience products are sold separately, with pricing on request

Pick SurveyHero if

• Fits if you run short surveys and don't want to count responses
• Works for a one-person researcher on the Professional plan

Look elsewhere if

• Tight if you're staying free: each survey closes 30 days after its first response
• Pricey if you need branching logic, as it starts at Business, $45 a month billed annually
• Watch out: white labelling and custom domains are Enterprise only, $125 a month billed annually
• Tight if you need a team, since plans include only 1 to 5 users
• Too light for forms that take payments, as the listing shows surveys only

QuestionPro

• The free Essentials plan covers 1 user and 200 responses per survey.
• Paid plans are priced per user and billed annually; the pricing page shows no monthly option.
• Team Edition needs at least 5 users, and the Research Suite at least 10, with pricing on request.
• The customer experience and employee experience products are sold separately, with pricing on request.

SurveyHero

• On the free Basic plan each survey stays open for 30 days after its first response.
• Branching logic, branding removal and API integration start at Business, $45 per month billed annually.
• White labeling and custom domains are Enterprise only.
• The plans include one to five user accounts, so extra seats mean moving up a tier.

QuestionPro

Survey builder with logic

Build surveys from 30 to 52 question types depending on the plan, with branching, piping and skip logic. A Path Simulator in the editor maps every route and flags questions no one can reach.

QuestionPro AI

A Survey Agent drafts a full survey, with questions, scales and logic, from a description. Smart Dashboards build a dashboard and an insight summary from the responses.

Reports and research methods

Reports include real-time shareable dashboards, and data exports to Excel, SPSS and CSV. Conjoint, MaxDiff and A/B testing are part of the Research Suite.

Offline survey app

The iOS and Android app collects responses without an internet connection and syncs them later. Quotas can be tracked in the app, and a full answer option can be hidden or end the interview.

Multilingual surveys

Field the same survey in more than 100 languages, so respondents in each market can answer in their own language.

Integrations and API

Connect to Salesforce, HubSpot, Microsoft Dynamics, Google Sheets, Tableau and Power BI, or build on Zapier, webhooks and the QuestionPro API.

SurveyHero

Unlimited responses

Every plan allows unlimited surveys, questions and responses; the free plan limits how long each survey stays open.

Question types and templates

A survey editor with many question types, templates, side-by-side questions and print-ready PDF export of the questionnaire.

Skip and display logic

Branching is part of Business and above, along with multilingual surveys and Google Translate.

Reports and exports

Real-time results with automatic charts, filtering and export to Excel or CSV compatible with SPSS.

Sharing and invitations

Share by link, QR code or embed, use a WordPress plugin, and send email invitations and reminders.

API and webhooks

A developer API and webhooks are listed under integrations on the higher plans.

QuestionPro

• Essentials$0

  1 user, 200 responses per survey and 30 question types, with basic surveys, logic, integrations and analysis.

• Advanced$99

  per user / month, billed annually

  1 user, 25,000 responses per year and 38 question types, with standard surveys, logic, integrations and analysis, plus branding.

• Team Edition$83

  per user / month, billed annually, 5-user minimum

  5-user minimum, 100,000 responses per survey, 46 question types, collaboration, regional data centers and a dedicated account manager.

• Research SuiteCustom

  10 or more users with custom response pricing, 52 question types, and communities, audience and qualitative tools.

SurveyHero

• Basic$0

  1 user, unlimited surveys, questions and responses, with each survey open for 30 days.

• Professional$25

  per month, billed annually ($35 billed monthly)

  1 user, no time limit on surveys, all question types, your own logo and colors, anonymous surveys, filtering and export.

• Business$45

  per month, billed annually ($59 billed monthly)

  3 users, branching logic, multilingual surveys, branding removal, redirection, API integration and priority support.

• Enterprise$125

  per month, billed annually ($255 billed monthly)

  5 users, white label with your own domain, custom CSS and JavaScript, custom reports and top-level support.

QuestionPro

• Nonprofit

  Free Nonprofit license

  Nonprofits can get the Nonprofit license, listed at $1,188 per year, for free in return for a backlink on their website. It covers one user and up to 10,000 responses.

• Education

  Discounted academic licenses

  Universities and colleges can buy a Survey & Analytics license at what QuestionPro calls a highly discounted price through its academic sales team. No figure is published.

SurveyHero

• Education

  Free student accounts, 50% off for educators

  Students get a free account with full access, and educators, faculty and researchers get 50% off a paid plan.

• Nonprofit

  50% off yearly plans for nonprofits

  The pricing FAQ gives nonprofit organizations 50% off all yearly plans.