Alternatives · AI Visibility
Gauge alternatives
As of Oct 23, 2026, the highest-graded Gauge alternative is Otterly.AI (2.4 GPA). The best free one is AthenaHQ (2.2 GPA).
Gauge compared with 6 alternatives: Profound, Peec AI, Otterly.AI, AthenaHQ, Scrunch and 1 more.
Gauge is a paid product, starting at $599 per month for 600 prompts across 3 AI platforms. 1 of the 6 alternatives is free or has a free plan. 4 more offer a free trial.
Listings checked up to Oct 23, 2026 · Where the facts come from
At a glance
Price against what you get
Gauge starts at $599 a month and scores 2.3 out of 4 on features, ease of use and platforms. 3 of the 6 alternatives on this chart score higher and start lower: Profound, AthenaHQ and Cognizo.
Peec AI, Otterly.AI and Scrunch start lower without scoring higher.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
How each one differs from Gauge
Profound
AI search visibility tracking with an AI marketing agent built in
- Profound starts at $99 per month (Agency Growth, the self-serve plan for agencies).
- Profound also covers AI agents and web analytics.
- Profound does not cover long-form writing, which Gauge does.
Suits: Large brands that want AI answer tracking across many engines with sales-led onboarding
Peec AI
AI search analytics that tracks brand prompts across AI models
- Peec AI starts at $95 per month for 50 prompts on 3 AI models, billed monthly.
- Peec AI also covers reports and web analytics.
- Peec AI does not cover long-form writing and content optimization, which Gauge does.
Suits: In-house SEO and content teams starting to measure AI search visibility
Otterly.AI
Daily brand and citation tracking across AI search engines
- Otterly.AI starts at $25 per month, billed yearly ($29 billed monthly).
- Otterly.AI also covers reports and site audit.
- Otterly.AI does not cover long-form writing and content optimization, which Gauge does.
Suits: Marketing teams that want daily brand tracking in the main AI search engines
AthenaHQ
Credit-based AI search tracking with content optimization agents
- AthenaHQ starts at $245 per month, billed annually ($295 billed monthly).
- AthenaHQ has a free plan, which Gauge lacks.
- AthenaHQ also covers AI agents.
- AthenaHQ does not cover long-form writing, which Gauge does.
Suits: Small teams that want to try AI visibility tracking on a free plan first
Scrunch
AI search monitoring plus pages served to AI agents
- Scrunch starts at $250 per month for 125 prompts.
- Scrunch also covers site audit and web analytics.
- Scrunch does not cover long-form writing, which Gauge does.
Suits: Brands that want a self-serve start before moving to an enterprise contract
Cognizo
AI search visibility tracking with a content agent that auto-publishes
- Cognizo starts at $499 per month for 150 prompts on 5 AI platforms.
Suits: Marketing teams that want articles written and published from AI visibility gaps
Limits worth knowing in Gauge
- There is no free plan or advertised trial; the cheapest plan is $599 a month.
- Growth covers only ChatGPT, Google AI Mode and Microsoft Copilot; AI Overviews, Gemini, Perplexity and sentiment analysis need Enterprise.
- Claude and Grok tracking is optional on any plan and uses your own Anthropic or xAI API key, billed by that provider.
- Gauge Agents is priced separately in monthly credit plans from $100 to $20,000, with 1,000 free credits to start.
Common questions
What are the alternatives to Gauge?
The alternatives to Gauge in this directory are Profound, Peec AI, Otterly.AI, AthenaHQ, Scrunch and Cognizo. Each one has a side-by-side comparison with Gauge.
Is there a free alternative to Gauge?
Yes. AthenaHQ has a free plan alongside paid ones.
When were these prices checked?
Every listing on this page was checked on Oct 23, 2026, against the pages it cites. Vendors change prices without notice, so confirm on their site before you buy.