Alternatives · AI Visibility
Gumshoe alternatives
As of Oct 23, 2026, the highest-graded Gumshoe alternative is Otterly.AI (2.4 GPA). The best free one is AthenaHQ (2.2 GPA).
Gumshoe compared with 5 alternatives: Profound, Peec AI, Scrunch, Otterly.AI and AthenaHQ.
Gumshoe is a paid product with a free trial, starting at $99 per project / month, billed monthly. 1 of the 5 alternatives is free or has a free plan. 4 more offer a free trial.
Listings checked up to Oct 23, 2026 · Where the facts come from
At a glance
Price against what you get
Gumshoe starts at $99 a month and scores 2.0 out of 4 on features, ease of use and platforms. 2 of the 5 alternatives on this chart score higher and start lower: Peec AI and Otterly.AI.
Profound and AthenaHQ score higher without starting lower.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
How each one differs from Gumshoe
Profound
AI search visibility tracking with an AI marketing agent built in
- Profound starts at $99 per month (Agency Growth, the self-serve plan for agencies).
- Profound also covers AI agents and web analytics.
- Profound does not cover reports, which Gumshoe does.
Suits: Large brands that want AI answer tracking across many engines with sales-led onboarding
Peec AI
AI search analytics that tracks brand prompts across AI models
- Peec AI starts at $95 per month for 50 prompts on 3 AI models, billed monthly.
- Peec AI also covers web analytics.
- Peec AI does not cover content optimization, which Gumshoe does.
Suits: In-house SEO and content teams starting to measure AI search visibility
Scrunch
AI search monitoring plus pages served to AI agents
- Scrunch starts at $250 per month for 125 prompts.
- Scrunch also covers site audit and web analytics.
- Scrunch does not cover reports, which Gumshoe does.
Suits: Brands that want a self-serve start before moving to an enterprise contract
Otterly.AI
Daily brand and citation tracking across AI search engines
- Otterly.AI starts at $25 per month, billed yearly ($29 billed monthly).
- Otterly.AI also covers site audit.
- Otterly.AI does not cover content optimization, which Gumshoe does.
Suits: Marketing teams that want daily brand tracking in the main AI search engines
AthenaHQ
Credit-based AI search tracking with content optimization agents
- AthenaHQ starts at $245 per month, billed annually ($295 billed monthly).
- AthenaHQ has a free plan, which Gumshoe lacks.
- AthenaHQ also covers AI agents.
- AthenaHQ does not cover reports, which Gumshoe does.
Suits: Small teams that want to try AI visibility tracking on a free plan first
Limits worth knowing in Gumshoe
- Prices are per project, so a brand tracking three product lines pays for three plans.
- Starter has only the Visibility and Technical Audits; sentiment, citation and content audits need Pro.
- Both plans bill monthly with no annual option listed; many brands or clients need a sales quote.
- There is no free plan, only a one-time sample audit; a paid plan is needed for tracking over time.
Common questions
What are the alternatives to Gumshoe?
The alternatives to Gumshoe in this directory are Profound, Peec AI, Scrunch, Otterly.AI and AthenaHQ. Each one has a side-by-side comparison with Gumshoe.
Is there a free alternative to Gumshoe?
Yes. AthenaHQ has a free plan alongside paid ones.
When were these prices checked?
Every listing on this page was checked on Oct 23, 2026, against the pages it cites. Vendors change prices without notice, so confirm on their site before you buy.