AIVisibility vs LLMrefs (2026): which should you pick?
As of Oct 23, 2026, AIVisibility and LLMrefs share a 2.2 GPA, and only AIVisibility has a free plan.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
AIVisibility grades higher on value for money and ease of use. LLMrefs grades higher on features and platforms. They get the same grade on the free plan.
Price, platforms and features side by side. The table says where each price was read and when.
AIVisibility
ChatGPT visibility audit and weekly re-checks for SaaS brands
LLMrefs
Keyword-based AI search visibility tracker with one flat plan
Which one is for you
Pick AIVisibility if
- Fits if you run a small SaaS and want to know how ChatGPT describes it
- Works for founders who want a fix list from the free baseline before paying $19 a month
Look elsewhere if
- Skip it if you need Gemini, Perplexity or AI Overviews, as only ChatGPT is checked for now
- Not for you if your site isn't a SaaS product, since that's what it's built for
- Too light for agencies, with one brand and one competitor slot on Starter
- Tight if you stay free: weekly checks and the competitor slot need the $19 Starter plan
- Watch out: partial billing periods generally aren't refunded, and the yearly price isn't shown up front
Pick LLMrefs if
- Fits if you already track SEO keywords and want the same lists checked in AI answers
- Works for agencies, since projects and seats are unlimited on one plan
Look elsewhere if
- Skip it if you need daily data, as it refreshes about once a week per keyword
- Not for you if you need SSO, white-label reports or an enterprise tier, as none are listed
- Skip it if you need a price you can count on, as $79 is marked limited time only
- Watch out: no integrations are listed beyond the API and CSV export
How we grade them
| 2.2GPAAIVisibilityFair | 2.2GPALLMrefsFair | |
|---|---|---|
| Value for money | BStarter is $19 a month for weekly re-audits, a competitor slot and score history. That is inside this category's cheaper quarter ($29 or less), but above $17.40, the line for an A. Yearly billing saves up to 35%. | C$79 a month for 500 prompts on every engine, with unlimited projects and seats. That's mid-range for this category, between $29 and $95. But the price is marked limited time only, with no end date or regular price given. |
| Free plan and trial | CA free baseline for good with no card: 1 brand, the next action to take, saved history and manual re-audits. Weekly checks and a competitor need Starter. | CNo free plan, but a 7-day free trial, and signing up needs no credit card. |
| Features | DOne narrow job: a readiness score, ChatGPT buyer-question checks with sampled answers and a prioritized fix list. It checks ChatGPT only, and Starter watches one brand against one rival. | CFan-out prompts built from your keywords, share of voice and position across ChatGPT, AI Overviews, AI Mode, Gemini, Perplexity, Claude, Grok, Copilot, Meta AI and DeepSeek, and cited sources in 50+ countries. The gap: data refreshes weekly, not daily. |
| Ease of use | BNo rating on record, but there's next to nothing to set up: a free audit runs from your site's address, even before you sign up. | CNo rating on record. Importing an SEO keyword list is a familiar start, but you still set up projects, countries and competitors before the rankings say much. |
| Platforms and integrations | CWeb only, with no integrations or API listed. | BWeb only, with no desktop or phone app and no integrations on record. The one plan includes an API and CSV export. |
| Best for | SaaS founders checking how ChatGPT sees them | tracking AI visibility by keyword, not prompt |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: AIVisibility and LLMrefs. How we grade
Price against what you get
AIVisibility starts at $19 a month and scores 2.0 out of 4 on features, ease of use and platforms. LLMrefs starts at $79 a month and scores 2.3.
LLMrefs scores higher, and starts $60 a month higher: the question is whether the extra is worth that to you. Of the other AI search visibility tools on the chart, 9 score higher than AIVisibility for less, and 13 score higher than LLMrefs for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- AIVisibility also covers site audit.
- LLMrefs also covers reports.
At a glance
| AIVisibility | LLMrefs | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $19 per month for 1 brand, billed monthly | $79 per month for 500 prompts |
| Free plan | Free baseline: 1 brand, a prioritized next action, saved history, manual re-audits to verify a change and a public audit page. No card required. | None |
| Free trial | None listed | 7-day free trial; signing up needs no credit card |
| Web | ||
| Made by | AIVisibility | LLMrefs |
| Price read from | aivisibility.io | llmrefs.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
AIVisibility
- Only ChatGPT is checked; the FAQ says other engines will be added later.
- It is built for SaaS sites; Starter monitors one brand with one competitor slot.
- Yearly billing is offered at up to 35% off, but the yearly price could not be read without the page's toggle.
- Refunds are generally not given for part of a billing period, its terms say.
LLMrefs
- There is one plan; the $79 price is labeled limited time only, with no end date or regular price given.
- Dashboard data refreshes at least once a week per keyword, not daily.
- The pricing page lists no enterprise tier, SSO or white-label options.
Key features
AIVisibility
- AI Search Readiness score
- Crawls your homepage and key pages for entity, content and structure signals and scores how ready the site is for AI answers.
- ChatGPT buyer-question checks
- Asks ChatGPT the questions buyers ask before signing up and shows, with sampled answers, whether your product is cited or misdescribed.
- Prioritized fix list
- Each audit ends with the next action to take and the pages to publish or change, with the evidence that led to it.
- Weekly re-audits
- Starter re-runs the audit every week, keeps score history and flags regressions in a weekly digest.
- Public audit pages
- Every audit gets a shareable public URL; a free audit can be run without signing up.
LLMrefs
- Keyword-based tracking
- Import SEO keyword lists; LLMrefs generates fan-out prompts for each keyword from real AI conversations and aggregates the answers.
- Share of voice rankings
- Ranks brands against competitors per keyword by share of voice and average position, weighted across every prompt.
- Source and citation lists
- Shows and filters the URLs AI engines cite when answering about your products, to find content and outreach targets.
- Countries and languages
- Geo-targeted tracking in 50+ countries and 20+ languages, filterable by engine and country.
- Agency projects
- Unlimited projects and seats under one subscription, with client dashboards and keywords spread across projects.
- Free AI SEO tools
- An AI crawlability checker, a Reddit threads finder and an llms.txt generator come with the plan.
Plans
AIVisibility
Free baseline$0
One brand, a first action plan and manual re-audits to check a fix, with a public, shareable audit page.
Starter$19
per month for 1 brand, billed monthly
Weekly scheduled re-audits, one competitor benchmark, regression history and a weekly action digest, all on ChatGPT.
LLMrefs
All in One$79
per month for 500 prompts
All AI engines, weekly reports, citations, 50+ countries, unlimited projects and users, CSV export and API. Marked limited time only.
Ways to pay less
AIVisibility
- Annual discount
Save up to 35% with yearly billing
The pricing page's billing switch says yearly billing saves up to 35% compared with paying monthly.
LLMrefs
No public discounts listed.
Common questions
Which is cheaper, AIVisibility or LLMrefs?
As of Oct 23, 2026, AIVisibility is cheaper to start with: $19 a month, against $79 a month for LLMrefs. AIVisibility starts at $19 per month for 1 brand, billed monthly, and LLMrefs starts at $79 per month for 500 prompts.
Which has a free plan, AIVisibility or LLMrefs?
As of Oct 23, 2026, only AIVisibility has a free plan. LLMrefs does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.