AIVisibility vs GEO Toolbox (2026): which should you pick?

Pick AIVisibility if

• Fits if you run a small SaaS and want to know how ChatGPT describes it
• Works for founders who want a fix list from the free baseline before paying $19 a month

Look elsewhere if

• Skip it if you need Gemini, Perplexity or AI Overviews, as only ChatGPT is checked for now
• Not for you if your site isn't a SaaS product, since that's what it's built for
• Too light for agencies, with one brand and one competitor slot on Starter
• Tight if you stay free: weekly checks and the competitor slot need the $19 Starter plan
• Watch out: partial billing periods generally aren't refunded, and the yearly price isn't shown up front

Pick GEO Toolbox if

• Fits if you're an SEO consultant tracking AI citations for one to five brands
• Works for agencies with up to 25 client brands that need white-label reports

Look elsewhere if

• Skip it if you need daily numbers, as scans are weekly and daily scans are an add-on on Scale and Enterprise only
• Pricey if Gemini and Claude matter, as they start at Plus for $159 a month, and all 8 engines need Pro at $399
• Not for you if you want to try it without a card, and the trial gives only a quarter of the credits
• Watch out: credits don't roll over, and a Claude check costs 20 credits and Grok 31, against 1 for Perplexity
• Too light for SEO work: no keyword ranks, backlinks, site-speed audits or API, so you'll keep an SEO suite

AIVisibility

• Only ChatGPT is checked; the FAQ says other engines will be added later.
• It is built for SaaS sites; Starter monitors one brand with one competitor slot.
• Yearly billing is offered at up to 35% off, but the yearly price could not be read without the page's toggle.
• Refunds are generally not given for part of a billing period, its terms say.

GEO Toolbox

• Starter covers only ChatGPT, Perplexity and Google AI Overviews; Gemini and Claude need Plus, and all eight engines need Pro or Scale.
• Scans are weekly on every plan; daily scans are a paid add-on on Scale and Enterprise only.
• Credits do not roll over, and Claude (20 credits) and Grok (31) checks cost far more than Perplexity (1) or ChatGPT (4).
• It does no keyword rank tracking, backlink analysis or site-speed audits; the vendor says to keep an SEO suite for those.

AIVisibility

AI Search Readiness score

Crawls your homepage and key pages for entity, content and structure signals and scores how ready the site is for AI answers.

ChatGPT buyer-question checks

Asks ChatGPT the questions buyers ask before signing up and shows, with sampled answers, whether your product is cited or misdescribed.

Prioritized fix list

Each audit ends with the next action to take and the pages to publish or change, with the evidence that led to it.

Weekly re-audits

Starter re-runs the audit every week, keeps score history and flags regressions in a weekly digest.

Public audit pages

Every audit gets a shareable public URL; a free audit can be run without signing up.

GEO Toolbox

AI visibility tracker

Weekly checks of your prompts on ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews, AI Mode, Bing Copilot and Grok, split into cited, mentioned and not found.

GEO Scan and Query Fan-Out

Runs one prompt across all engines for a 0 to 100 visibility score, and lists the sub-questions the engines ask behind it.

Content Analyzer

Grades any URL on 21 signals such as schema markup, AI bot access, JavaScript rendering and freshness, and maps each to a fix.

Agent Readiness scan

Fetches a site as several AI crawlers and checks robots.txt against 34 bots, with a score and a list of problems.

Content Studio

From Plus up, writes SEO briefs and article drafts; each article costs 250 credits from the monthly pool.

Competitor and community intel

Shows who is cited instead of you, and from Plus up, the Reddit and forum threads that AI answers quote.

AIVisibility

• Free baseline$0

  One brand, a first action plan and manual re-audits to check a fix, with a public, shareable audit page.

• Starter$19

  per month for 1 brand, billed monthly

  Weekly scheduled re-audits, one competitor benchmark, regression history and a weekly action digest, all on ChatGPT.

GEO Toolbox

• Starter$79

  per month for 50 prompts, billed annually ($99 billed monthly)

  1 brand, weekly scans on ChatGPT, Perplexity and Google AI Overviews, 12,000 credits a month and 180 days of history.

• Plus$159

  per month for 100 prompts, billed annually ($199 billed monthly)

  Up to 3 brands, any 5 of the 8 engines, 30,000 credits, 2 seats, share-of-voice reports, content briefs and about 15 articles a month.

• Pro$399

  per month for 150 prompts, billed monthly ($3,828 billed yearly)

  Up to 5 brands, all 8 engines, 50,000 credits, 3 seats, 50 AI analyst questions and about 30 articles a month.

• Growth$399

  per month for 15 brands, billed annually ($499 billed monthly)

  For agencies: 50 prompts per brand, any 5 of the 8 engines, 80,000 credits, unlimited seats and white-label client reports.

• Scale$999

  per month for 25 brands, billed monthly ($9,588 billed yearly)

  For agencies: 50 prompts per brand on all 8 engines, 130,000 credits, a daily-scan add-on and priority support. No free trial.

• EnterpriseCustom

  Custom credit volumes, unlimited brands and prompts, SSO, a dedicated success manager and a support SLA. Arranged on a call.

AIVisibility

• Annual discount

  Save up to 35% with yearly billing

  The pricing page's billing switch says yearly billing saves up to 35% compared with paying monthly.

GEO Toolbox

• Annual discount

  Save 20% with annual billing

  GEO Toolbox says annual billing saves 20%, about two months free: Starter is $79 a month billed annually instead of $99 billed monthly.