AIVisibility vs Otterly.AI (2026): which should you pick?
As of Oct 23, 2026, Otterly.AI grades higher than AIVisibility: 2.4 against 2.2 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
AIVisibility grades higher on ease of use. Otterly.AI grades higher on features and platforms. They get the same grade on value for money and the free plan.
Price, platforms and features side by side. The table says where each price was read and when.
AIVisibility
ChatGPT visibility audit and weekly re-checks for SaaS brands
Otterly.AI
Daily brand and citation tracking across AI search engines
Which one is for you
Pick AIVisibility if
- Fits if you run a small SaaS and want to know how ChatGPT describes it
- Works for founders who want a fix list from the free baseline before paying $19 a month
Look elsewhere if
- Skip it if you need Gemini, Perplexity or AI Overviews, as only ChatGPT is checked for now
- Not for you if your site isn't a SaaS product, since that's what it's built for
- Too light for agencies, with one brand and one competitor slot on Starter
- Tight if you stay free: weekly checks and the competitor slot need the $19 Starter plan
- Watch out: partial billing periods generally aren't refunded, and the yearly price isn't shown up front
Pick Otterly.AI if
- Fits if a daily read on ChatGPT, Perplexity, AI Overviews and Copilot is what you need
- Works for agencies that brand client reports through Looker Studio, from Standard
Look elsewhere if
- Skip it if Gemini, AI Mode or Claude matter to you, as they're paid add-ons on every plan, and all seven engines add $227 a month on Standard
- Not for you if you need white-label reports, as there aren't any
- Tight if you start on Lite, with 15 prompts, one workspace, no API or MCP, and no extra prompt packs
- Pricey if you outgrow Lite, as Standard is $160 a month yearly and extra prompts are $99 per 100, with 300 at most before Premium at $422
- Watch out: Claude is tracked through its API using the Haiku model, and crawler analytics needs server log files you upload
How we grade them
| 2.2GPAAIVisibilityFair | 2.4GPAOtterly.AIFair | |
|---|---|---|
| Value for money | BStarter is $19 a month for weekly re-audits, a competitor slot and score history. That is inside this category's cheaper quarter ($29 or less), but above $17.40, the line for an A. Yearly billing saves up to 35%. | BLite is $25 a month billed yearly ($29 monthly) for 15 prompts on four engines with unlimited team members, inside the cheaper quarter of AI visibility tools at $29. The API, MCP and Agent Analytics wait on Standard at $160, and Gemini, AI Mode and Claude cost extra. |
| Free plan and trial | CA free baseline for good with no card: 1 brand, the next action to take, saved history and manual re-audits. Weekly checks and a competitor need Starter. | CNo free plan, but a 7-day free trial with 50 prompts and no credit card needed. |
| Features | DOne narrow job: a readiness score, ChatGPT buyer-question checks with sampled answers and a prioritized fix list. It checks ChatGPT only, and Starter watches one brand against one rival. | CDaily mentions, share of voice and sentiment per engine in 70+ countries, link citation analysis, prompt research, a GEO audit and crawler analytics. The gap: Gemini, AI Mode and Claude are paid add-ons on every plan, and there's no white-label. |
| Ease of use | BNo rating on record, but there's next to nothing to set up: a free audit runs from your site's address, even before you sign up. | CNo rating on record. You set the prompts to watch, and the crawler analytics means uploading your own server log files. |
| Platforms and integrations | CWeb only, with no integrations or API listed. | BWeb only, with no desktop or phone app. There's an API, an MCP server and a Looker Studio connector from Standard, plus a link with Semrush. |
| Best for | SaaS founders checking how ChatGPT sees them | daily brand and citation checks in AI search |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: AIVisibility and Otterly.AI. How we grade
Price against what you get
AIVisibility starts at $19 a month and scores 2.0 out of 4 on features, ease of use and platforms. Otterly.AI starts at $25 a month and scores 2.3.
Otterly.AI scores higher, and starts $6 a month higher: the question is whether the extra is worth that to you. Of the other AI search visibility tools on the chart, 9 score higher than AIVisibility for less, and 4 score higher than Otterly.AI for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Otterly.AI also covers reports.
At a glance
| AIVisibility | Otterly.AI | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $19 per month for 1 brand, billed monthly | $25 per month, billed yearly ($29 billed monthly) |
| Free plan | Free baseline: 1 brand, a prioritized next action, saved history, manual re-audits to verify a change and a public audit page. No card required. | None |
| Free trial | None listed | 7-day free trial with 50 prompts, no credit card required |
| Web | ||
| Made by | AIVisibility | OtterlyAI GmbH |
| Price read from | aivisibility.io | otterly.ai |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
AIVisibility
- Only ChatGPT is checked; the FAQ says other engines will be added later.
- It is built for SaaS sites; Starter monitors one brand with one competitor slot.
- Yearly billing is offered at up to 35% off, but the yearly price could not be read without the page's toggle.
- Refunds are generally not given for part of a billing period, its terms say.
Otterly.AI
- Google AI Mode and Gemini cost $9, $59 or $149 a month each by plan, and Claude $29, $109 or $439, so all seven engines on Standard add $227 a month.
- Google AI Mode, Gemini and Claude are paid add-ons on every plan; Claude is tracked through its API using the Haiku model.
- Lite has one workspace; extra prompts are sold in packs of 100 on Standard and Premium only.
- There is no white-label option; the Looker Studio connector is the suggested way to brand client reports.
Key features
AIVisibility
- AI Search Readiness score
- Crawls your homepage and key pages for entity, content and structure signals and scores how ready the site is for AI answers.
- ChatGPT buyer-question checks
- Asks ChatGPT the questions buyers ask before signing up and shows, with sampled answers, whether your product is cited or misdescribed.
- Prioritized fix list
- Each audit ends with the next action to take and the pages to publish or change, with the evidence that led to it.
- Weekly re-audits
- Starter re-runs the audit every week, keeps score history and flags regressions in a weekly digest.
- Public audit pages
- Every audit gets a shareable public URL; a free audit can be run without signing up.
Otterly.AI
- Daily prompt monitoring
- Tracks set prompts every day and reports brand mentions, coverage, share of voice and sentiment per engine, in more than 70 countries.
- Link citation analysis
- Shows which URLs and domains each AI engine cites for a prompt, with a domain ranking to find the sources worth targeting.
- AI prompt research
- Suggests prompts customers are likely to ask AI search tools about a brand or topic, as a starting set to monitor.
- GEO audit
- A technical audit of site URLs for generative engine readiness; Lite allows 1,000 audited URLs a month, Premium 10,000.
- Agent Analytics
- Reports AI agent and crawler visits to your site from server log files you upload.
- API, MCP and Looker Studio
- An API and MCP server give programmatic access to the data; the Looker Studio connector comes with Standard and above.
Plans
AIVisibility
Free baseline$0
One brand, a first action plan and manual re-audits to check a fix, with a public, shareable audit page.
Starter$19
per month for 1 brand, billed monthly
Weekly scheduled re-audits, one competitor benchmark, regression history and a weekly action digest, all on ChatGPT.
Otterly.AI
Lite$25
per month, billed yearly ($29 billed monthly)
15 prompts tracked daily on ChatGPT, Google AI Overviews, Perplexity and Copilot, unlimited team members, one workspace. No API, MCP or extra prompts.
Standard$160
per month, billed yearly ($189 billed monthly)
100 prompts, API, MCP and Agent Analytics. Extra prompts are $99 per 100 a month, up to 300 more before you must move to Premium.
Premium$422
per month, billed yearly ($489 billed monthly)
400 prompts with everything in Standard. Extra prompts are $99 per 100 a month.
EnterpriseCustom
From 1,000 prompts, with SSO, custom terms, a quarterly GEO health check and a dedicated success manager.
Ways to pay less
AIVisibility
- Annual discount
Save up to 35% with yearly billing
The pricing page's billing switch says yearly billing saves up to 35% compared with paying monthly.
Otterly.AI
No public discounts listed.
Common questions
Which is cheaper, AIVisibility or Otterly.AI?
As of Oct 23, 2026, AIVisibility is cheaper to start with: $19 a month, against $25 a month for Otterly.AI. AIVisibility starts at $19 per month for 1 brand, billed monthly, and Otterly.AI starts at $25 per month, billed yearly ($29 billed monthly).
Which has a free plan, AIVisibility or Otterly.AI?
As of Oct 23, 2026, only AIVisibility has a free plan. Otterly.AI does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.