Brantial vs Profound (2026): which should you pick?

Pick Brantial if

• Fits if you want tracking and page rewrites in one tool, with a person checking drafts
• Works for online shops checking how products show in ChatGPT shopping cards

Look elsewhere if

• Pricey if you pay monthly, as Starter is then $139 a month, in this category's dearest tenth
• Tight if you run three brands on Growth, as its 150 prompts are shared
• Skip it if Google AI Overviews matters, as it isn't among the engines listed
• Too light for exports on Starter, which gives PDF only; CSV, JSON and white-label start at Growth
• Watch out: agentic shopping features on the site are marked planned and aren't in current plans

Pick Profound if

• Fits if you're a large brand that wants answers tracked on up to 9 engines and can sign a custom contract
• Works for agencies running pitch audits for prospects, at $99 a month for 10 short workspaces

Look elsewhere if

• Skip it if you want to sign up and pay without a sales call, as brands can't
• Pricey if you're an agency with several clients, at $399 a month per client workspace on top of $99
• Tight if you want to test your own questions, since the trial's prompts are fixed
• Watch out: custom prompts, the API, exports and SSO all come only with Enterprise
• Watch out: agents spend credits, and extra credits need an Enterprise package with overage billing or a pause

Brantial

• Engines are chosen per plan: 2 of 3 on Starter, 3 of 6 on Growth; all eight (adding Grok, Mistral, Meta AI and DeepSeek) need Enterprise.
• Growth's 150 prompts are shared across its three brands, not 150 each.
• White-label reports and CSV or JSON exports start at Growth; Starter exports PDF only.
• Agentic shopping features shown on the site are marked as planned and not included in current plans.

Profound

• Brands have no self-serve paid plan: after the 7-day trial, ongoing tracking needs a custom-priced Enterprise contract.
• Trial users get a recommended prompt set and cannot edit it; custom prompts, API access, exports and SSO come with Enterprise.
• On Agency Growth, each full client workspace is a $399-a-month add-on and 5 more trial workspaces cost $199 a month.
• Agent runs use credits; extra credits beyond the plan need an Enterprise package, with overage billing or a pause set by the account team.

Brantial

Daily visibility tracking

Visibility, rank, position and sentiment per prompt and engine, side by side with competitors, with new rivals flagged automatically.

Citations and weekly brief

Ranks the domains behind AI answers by share and sends a plain-language weekly summary of what moved and which questions you won.

AI Page Optimizer

Rewrites a page around a target question, checks its facts against your source and adds structured data; drafts need human review.

Site Health & AI Readiness

Audits pages the way AI crawlers read them, including schema and metadata: 5,000 URLs a month on Starter, 25,000 on Growth.

Local and shopping visibility

Shows where branches appear in ChatGPT's near-me answers and how products show in ChatGPT shopping cards, with price and rating.

Traffic and reporting connections

Puts Search Console and GA4 data beside AI visibility, with Slack alerts, a Looker Studio report, MCP access and Shopify and WordPress links.

Profound

Answer Engine Insights

Runs set prompts daily and reports where a brand appears in the answers, which sources are cited, sentiment and how it ranks against competitors.

Wide engine coverage

Enterprise can track ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews and Exa Search.

AI Marketer and agents

An assistant that finds gaps in AI answers and drafts or rewrites pages, plus reusable agents for recurring work. Agents run on credits.

Agent Analytics

Tracks AI crawler visits and AI-referred traffic across unlimited domains by connecting to CDNs and hosts such as Cloudflare, Fastly, AWS and Vercel.

Prompt Volumes

Estimates what people ask AI answer engines about a topic; the trial allows 5 searches.

Agency workspaces

Agency plans manage short pitch workspaces for prospects and full client workspaces from one dashboard with consolidated billing.

Brantial

• Starter$119

  per month for 50 prompts, billed annually ($139 billed monthly)

  1 brand, 2 of 3 engines, daily checks, 10 competitors, 20 AI Page Optimizer runs, 2 editors. $1,428 a year.

• Growth$449

  per month for 150 prompts, billed annually ($529 billed monthly)

  3 brands, 3 of 6 engines, 50 competitors, 45 optimizer runs, 10 editors and white-label reports. $5,388 a year.

• EnterpriseCustom

  All eight engines, scope agreed per proposal, API and custom reporting, SSO/SAML and onboarding.

Profound

• Agency Growth$99

  per month for up to 10 pitch workspaces a month

  For agencies: 10 seven-day pitch audits a month on ChatGPT, Perplexity and AI Overviews, 5 agency seats. Each full client workspace is $399 a month extra.

• EnterpriseCustom

  For brands: tailored prompt tracking on up to 9 answer engines, AI Marketer credits, all-time history, CSV and JSON exports, API, SSO and dedicated support.

• Agency EnterpriseCustom

  For large agencies and networks: tailored client and trial workspaces, a dedicated agency partner, go-to-market help and Slack support.

Brantial

• Annual discount

  Save up to $960 a year with annual billing

  Annual billing costs $1,428 for Starter instead of $139 a month, saving $240, and $5,388 for Growth, saving $960.

Profound

No public discounts listed.