Brantial vs Scrunch (2026): which should you pick?

Pick Brantial if

• Fits if you want tracking and page rewrites in one tool, with a person checking drafts
• Works for online shops checking how products show in ChatGPT shopping cards

Look elsewhere if

• Pricey if you pay monthly, as Starter is then $139 a month, in this category's dearest tenth
• Tight if you run three brands on Growth, as its 150 prompts are shared
• Skip it if Google AI Overviews matters, as it isn't among the engines listed
• Too light for exports on Starter, which gives PDF only; CSV, JSON and white-label start at Growth
• Watch out: agentic shopping features on the site are marked planned and aren't in current plans

Pick Scrunch if

• Fits if you're a large brand weighing Agent Pages, which serve AI agents a cleaned-up copy of your site
• Works for agencies running several client brands and pitch workspaces from one account

Look elsewhere if

• Skip it if Gemini, Claude or AI Mode matter, as they're tracked on Enterprise only
• Pricey if you're a small team: Core is $250 a month for one brand and 125 prompts
• Tight if you sell in several countries or watch many rivals: Core allows one country and 5 competitors
• Watch out: the API, SSO and Agent Pages are Enterprise only, and Enterprise prices aren't published
• Watch out: the only trial is 7 days of Core, and Scrunch became a Sitecore company in 2026

Brantial

• Engines are chosen per plan: 2 of 3 on Starter, 3 of 6 on Growth; all eight (adding Grok, Mistral, Meta AI and DeepSeek) need Enterprise.
• Growth's 150 prompts are shared across its three brands, not 150 each.
• White-label reports and CSV or JSON exports start at Growth; Starter exports PDF only.
• Agentic shopping features shown on the site are marked as planned and not included in current plans.

Scrunch

• Core covers four AI platforms; Claude, Gemini, Google AI Mode, Grok and Meta AI are tracked only on Enterprise.
• Core is limited to 1 brand workspace, 5 user licenses, 5 competitors and one country.
• API access, SSO and the Agent Experience Platform are listed for Enterprise only.
• Scrunch became a Sitecore company in 2026; it says it continues to run as a standalone platform.

Brantial

Daily visibility tracking

Visibility, rank, position and sentiment per prompt and engine, side by side with competitors, with new rivals flagged automatically.

Citations and weekly brief

Ranks the domains behind AI answers by share and sends a plain-language weekly summary of what moved and which questions you won.

AI Page Optimizer

Rewrites a page around a target question, checks its facts against your source and adds structured data; drafts need human review.

Site Health & AI Readiness

Audits pages the way AI crawlers read them, including schema and metadata: 5,000 URLs a month on Starter, 25,000 on Growth.

Local and shopping visibility

Shows where branches appear in ChatGPT's near-me answers and how products show in ChatGPT shopping cards, with price and rating.

Traffic and reporting connections

Puts Search Console and GA4 data beside AI visibility, with Slack alerts, a Looker Studio report, MCP access and Shopify and WordPress links.

Scrunch

Monitoring and citations

Tracks brand presence, position, sentiment and the sources cited for each prompt, with competitors, personas and funnel stages.

Insights and recommendations

Turns monitoring data into suggested changes; Core includes one page optimization a month and basic content generation.

Agent Experience Platform

Enterprise plans include Agent Pages, which deliver an optimized version of a site to AI agents that visit it.

Site audits and bot traffic

Audits pages for how well AI can read them and reports AI agent and bot visits; Core includes 5 audits a month.

Shopping and query fan-out

Product-level AI search performance and the follow-up searches AI tools run behind a prompt; fan-out is limited on Core.

Agency workspaces

Agency plans manage several client brands and pitch workspaces from one place, with access controls and white-label output.

Brantial

• Starter$119

  per month for 50 prompts, billed annually ($139 billed monthly)

  1 brand, 2 of 3 engines, daily checks, 10 competitors, 20 AI Page Optimizer runs, 2 editors. $1,428 a year.

• Growth$449

  per month for 150 prompts, billed annually ($529 billed monthly)

  3 brands, 3 of 6 engines, 50 competitors, 45 optimizer runs, 10 editors and white-label reports. $5,388 a year.

• EnterpriseCustom

  All eight engines, scope agreed per proposal, API and custom reporting, SSO/SAML and onboarding.

Scrunch

• Core$250

  per month for 125 prompts

  For brands: 5,000 responses a month on ChatGPT, Perplexity, Google AI Overviews and Copilot, 5 site audits a month, 1 brand workspace and 5 users.

• Agency Core$500

  per month for 250 prompts

  For agencies: 10,000 responses a month, 3 brand workspaces, 3 pitch workspaces, 5 site audits per brand a month and unlimited users.

• EnterpriseCustom

  Custom prompts and workspaces, 9 AI platforms, the Agent Experience Platform, full site audits, API access, SSO and a dedicated account team.

• Agency EnterpriseCustom

  For large agencies: custom brand and pitch workspaces, full site audits, the Agent Experience Platform, SSO and a dedicated account team.

Brantial

• Annual discount

  Save up to $960 a year with annual billing

  Annual billing costs $1,428 for Starter instead of $139 a month, saving $240, and $5,388 for Growth, saving $960.

Scrunch

No public discounts listed.