Chatbeat vs Scrunch (2026): which should you pick?
As of Oct 23, 2026, Chatbeat grades higher than Scrunch: 2.2 against 1.8 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Chatbeat grades higher on value for money and features. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Chatbeat
AI brand visibility, sentiment and source tracking from Brand24
Scrunch
AI search monitoring plus pages served to AI agents
Which one is for you
Pick Chatbeat if
- Fits if you're new to AI search and want suggested prompts to start from
- Works for agencies on Business at $599 a month, which adds white-labeled client reports
Look elsewhere if
- Pricey if you only need a few prompts, at $99 a month for 30
- Skip it if Gemini, Copilot or AI Mode matter to you, since they start at $299 a month
- Not for you if you need Claude or an API, which are listed only on Enterprise
- Tight if you're on Essential, with 1 project, 2 seats and no exports
- Watch out: the pricing page doesn't say whether prices are billed monthly or yearly
Pick Scrunch if
- Fits if you're a large brand weighing Agent Pages, which serve AI agents a cleaned-up copy of your site
- Works for agencies running several client brands and pitch workspaces from one account
Look elsewhere if
- Skip it if Gemini, Claude or AI Mode matter, as they're tracked on Enterprise only
- Pricey if you're a small team: Core is $250 a month for one brand and 125 prompts
- Tight if you sell in several countries or watch many rivals: Core allows one country and 5 competitors
- Watch out: the API, SSO and Agent Pages are Enterprise only, and Enterprise prices aren't published
- Watch out: the only trial is 7 days of Core, and Scrunch became a Sitecore company in 2026
How we grade them
| 2.2GPAChatbeatFair | 1.8GPAScrunchWeak | |
|---|---|---|
| Value for money | CEssential is $99 a month for 30 prompts on ChatGPT, Perplexity and Google AI Overviews, with 1 project and 2 seats. That's where this category's dearer quarter starts. Gemini, Copilot and AI Mode need Advanced at $299. | DCore is $250 a month for 125 prompts and 5,000 responses, one brand and 5 users. That's well into this category's dearest tenth, which starts at $129. Agency Core is $500. |
| Free plan and trial | CNo free plan, but a 10-day free trial that needs no credit card. After that, the cheapest plan is $99 a month. | CNo free plan, just a 7-day free trial of Core. A week is enough to see the first answers come in, not to watch a trend. |
| Features | BIt covers the whole job: how often and where you're named, your share against rivals, suggested prompts, the sources answers draw on, sentiment and recommended actions. Engines are the catch, as Essential reads only three of the six. | CPosition, sentiment and cited sources per prompt, with personas, funnel stages, site audits, AI bot traffic and product-level shopping data. The gap is engines: Core watches four, and Gemini, Claude, AI Mode, Grok and Meta AI need Enterprise. |
| Ease of use | CNo rating on record. There are suggested prompts, but you still pick prompts and competitors and learn the dashboards before the numbers mean much. | CNo rating on record. You set prompts, competitors, personas and funnel stages before the data says much, and Core caps you at 5 competitors and one country. |
| Platforms and integrations | CWeb only. Looker Studio is the one connection listed, and the API is kept for the custom-priced Enterprise plan. | CWeb only, with no desktop or phone app. Looker Studio is the one integration on record, and the API and SSO come only with Enterprise. |
| Best for | AI answer tracking with suggested prompts | brands that want monitoring plus pages for AI agents |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Chatbeat and Scrunch. How we grade
Price against what you get
Chatbeat starts at $99 a month and scores 2.3 out of 4 on features, ease of use and platforms. Scrunch starts at $250 a month and scores 2.0.
Chatbeat scores higher and starts $151 a month lower. Of the other AI search visibility tools on the chart, 20 score higher than Chatbeat for less, and 98 score higher than Scrunch for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Chatbeat also covers reports and dashboards.
- Scrunch also covers site audit, web analytics and content optimization.
At a glance
| Chatbeat | Scrunch | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $99 per month for 30 prompts on 3 AI models | $250 per month for 125 prompts |
| Free plan | None | None |
| Free trial | 10-day free trial, no credit card needed | 7-day free trial of the Core plan |
| Web | ||
| Made by | Brand24 Global Inc. | Scrunch |
| Price read from | chatbeat.com | scrunch.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Chatbeat
- Essential tracks only ChatGPT, Perplexity and Google AI Overviews; Claude, Grok and DeepSeek are listed only on Enterprise.
- Essential allows 1 project and 2 seats; exports start at Advanced and white-label reports at Business.
- The pricing page does not say whether the monthly prices are billed monthly or yearly.
- Payments, billing questions and refunds are handled by Paddle.
Scrunch
- Core covers four AI platforms; Claude, Gemini, Google AI Mode, Grok and Meta AI are tracked only on Enterprise.
- Core is limited to 1 brand workspace, 5 user licenses, 5 competitors and one country.
- API access, SSO and the Agent Experience Platform are listed for Enterprise only.
- Scrunch became a Sitecore company in 2026; it says it continues to run as a standalone platform.
Key features
Chatbeat
- AI visibility metrics
- Tracks where, how often and in what position a brand appears in answers from ChatGPT, Gemini, Perplexity and other AI models.
- Competitive visibility
- Measures your share of visibility in AI answers and compares it with competitors.
- Suggested prompts
- Proposes the questions customers are likely to ask AI, to help pick prompts worth tracking.
- Key sources analysis
- Lists the websites AI answers draw on, so you can see where the brand needs to be present.
- Sentiment and context
- Shows whether answers describe the brand positively, neutrally or negatively, and how it is compared and recommended.
- Recommended actions
- Gives recommendations for improving visibility, sources and positioning in AI answers.
Scrunch
- Monitoring and citations
- Tracks brand presence, position, sentiment and the sources cited for each prompt, with competitors, personas and funnel stages.
- Insights and recommendations
- Turns monitoring data into suggested changes; Core includes one page optimization a month and basic content generation.
- Agent Experience Platform
- Enterprise plans include Agent Pages, which deliver an optimized version of a site to AI agents that visit it.
- Site audits and bot traffic
- Audits pages for how well AI can read them and reports AI agent and bot visits; Core includes 5 audits a month.
- Shopping and query fan-out
- Product-level AI search performance and the follow-up searches AI tools run behind a prompt; fan-out is limited on Core.
- Agency workspaces
- Agency plans manage several client brands and pitch workspaces from one place, with access controls and white-label output.
Plans
Chatbeat
Essential$99
per month for 30 prompts on 3 AI models
1 project and 2 seats; ChatGPT, Perplexity and Google AI Overviews refreshed daily, about 2,700 AI responses analyzed.
Advanced$299
per month for 100 prompts on 6 AI models
Unlimited projects and seats, adds Gemini, Copilot and Google AI Mode, about 18,000 responses analyzed, and data exports.
Business$599
per month for 300 prompts on 6 AI models
For agencies: about 54,000 responses analyzed, white-labeled client reports, a dedicated project manager and beta features.
EnterpriseCustom
Unlimited prompts and seats, all models including Claude, Grok and DeepSeek, an API, an AI visibility report and strategy workshops. Billed annually.
Scrunch
Core$250
per month for 125 prompts
For brands: 5,000 responses a month on ChatGPT, Perplexity, Google AI Overviews and Copilot, 5 site audits a month, 1 brand workspace and 5 users.
Agency Core$500
per month for 250 prompts
For agencies: 10,000 responses a month, 3 brand workspaces, 3 pitch workspaces, 5 site audits per brand a month and unlimited users.
EnterpriseCustom
Custom prompts and workspaces, 9 AI platforms, the Agent Experience Platform, full site audits, API access, SSO and a dedicated account team.
Agency EnterpriseCustom
For large agencies: custom brand and pitch workspaces, full site audits, the Agent Experience Platform, SSO and a dedicated account team.
Common questions
Which is cheaper, Chatbeat or Scrunch?
As of Oct 23, 2026, Chatbeat is cheaper to start with: $99 a month, against $250 a month for Scrunch. Chatbeat starts at $99 per month for 30 prompts on 3 AI models, and Scrunch starts at $250 per month for 125 prompts.
Which has a free plan, Chatbeat or Scrunch?
As of Oct 23, 2026, neither Chatbeat nor Scrunch has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.