CitePulse vs Otterly.AI (2026): which should you pick?

Pick CitePulse if

• Fits if you report on one brand and want a single score per AI engine
• Works for high-volume teams that want to run scans on their own model API keys, from Scale

Look elsewhere if

• Skip it if you run several brands, as each self-serve plan covers one and more need Enterprise
• Tight if you scan a lot, since scans pause when the monthly allowance runs out until the next cycle
• Pricey if you need the API or full competitor tracking, which start on Professional at $80 a month billed yearly
• Watch out: free trials of paid plans are offered, but the page doesn't say how long they last
• Not for you if you want site audits or content workflows, which sit on the custom Enterprise plan

Pick Otterly.AI if

• Fits if a daily read on ChatGPT, Perplexity, AI Overviews and Copilot is what you need
• Works for agencies that brand client reports through Looker Studio, from Standard

Look elsewhere if

• Skip it if Gemini, AI Mode or Claude matter to you, as they're paid add-ons on every plan, and all seven engines add $227 a month on Standard
• Not for you if you need white-label reports, as there aren't any
• Tight if you start on Lite, with 15 prompts, one workspace, no API or MCP, and no extra prompt packs
• Pricey if you outgrow Lite, as Standard is $160 a month yearly and extra prompts are $99 per 100, with 300 at most before Premium at $422
• Watch out: Claude is tracked through its API using the Haiku model, and crawler analytics needs server log files you upload

CitePulse

• Every self-serve plan covers one brand; several brands, site auditing and Content Lab workflows are listed under the custom Enterprise plan.
• Scans pause when the monthly allowance runs out, until the next billing cycle or an upgrade.
• Starter tracks a single competitor and has no API access; the API starts at Professional.
• The pricing page offers free trials on paid plans but does not say how long they last.

Otterly.AI

• Google AI Mode and Gemini cost $9, $59 or $149 a month each by plan, and Claude $29, $109 or $439, so all seven engines on Standard add $227 a month.
• Google AI Mode, Gemini and Claude are paid add-ons on every plan; Claude is tracked through its API using the Haiku model.
• Lite has one workspace; extra prompts are sold in packs of 100 on Standard and Premium only.
• There is no white-label option; the Looker Studio connector is the suggested way to brand client reports.

CitePulse

AI visibility scans

Each scan asks the configured AI engines your target prompts and analyzes whether the brand is mentioned, cited, trusted and recommended.

Citation Visibility Index

A single score per engine and overall, tracked over time alongside citation share, mention depth and answer coverage.

Competitor tracking

Shows which competitors the answers recommend instead; Starter follows 1 competitor and Professional and Scale track them fully.

Free readiness check

Checks a page's structured data, AI crawler access, retrieval signals and answer readiness in about 30 seconds, with no signup.

Coverage matrix and mention depth

Scale adds a heatmap of which engines answer which prompts and a deeper read of how the brand is mentioned.

Bring your own keys

Scale can run scans on the team's own model provider API keys to control cost; other plans use keys managed by CitePulse.

Otterly.AI

Daily prompt monitoring

Tracks set prompts every day and reports brand mentions, coverage, share of voice and sentiment per engine, in more than 70 countries.

Link citation analysis

Shows which URLs and domains each AI engine cites for a prompt, with a domain ranking to find the sources worth targeting.

AI prompt research

Suggests prompts customers are likely to ask AI search tools about a brand or topic, as a starting set to monitor.

GEO audit

A technical audit of site URLs for generative engine readiness; Lite allows 1,000 audited URLs a month, Premium 10,000.

Agent Analytics

Reports AI agent and crawler visits to your site from server log files you upload.

API, MCP and Looker Studio

An API and MCP server give programmatic access to the data; the Looker Studio connector comes with Standard and above.

CitePulse

• Free$0

  5 scans a month, 1 brand, all tracked engines, CVI scoring and basic reporting for 1 team member.

• Starter$40

  per month for 50 scans, billed annually ($50 billed monthly)

  1 brand, 1 competitor tracked, scans run on keys managed by CitePulse, and email support.

• Professional$80

  per month for 200 scans, billed annually ($100 billed monthly)

  1 brand with full competitor tracking, advanced analytics, API access, 5 team members and priority support.

• Scale$200

  per month for 1,000 scans, billed annually ($250 billed monthly)

  1 brand, mention depth analysis, a coverage heatmap, 15 team members and the option to bring your own model API keys.

• EnterpriseCustom

  Several brands, site auditing, Content Lab workflows, custom reporting, API access and rollout support. Sold through sales.

Otterly.AI

• Lite$25

  per month, billed yearly ($29 billed monthly)

  15 prompts tracked daily on ChatGPT, Google AI Overviews, Perplexity and Copilot, unlimited team members, one workspace. No API, MCP or extra prompts.

• Standard$160

  per month, billed yearly ($189 billed monthly)

  100 prompts, API, MCP and Agent Analytics. Extra prompts are $99 per 100 a month, up to 300 more before you must move to Premium.

• Premium$422

  per month, billed yearly ($489 billed monthly)

  400 prompts with everything in Standard. Extra prompts are $99 per 100 a month.

• EnterpriseCustom

  From 1,000 prompts, with SSO, custom terms, a quarterly GEO health check and a dedicated success manager.

CitePulse

• Annual discount

  Save 20% with annual billing

  CitePulse's pricing page lists annual billing at 20% off: Starter $40, Professional $80 and Scale $200 a month, against $50, $100 and $250 monthly.

Otterly.AI

No public discounts listed.