Cognizo vs Scrunch (2026): which should you pick?
As of Oct 23, 2026, Cognizo and Scrunch share a 1.8 GPA, neither has a free plan, and Scrunch starts cheaper, at $250 a month against $499 a month.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Cognizo grades higher on features and platforms. Scrunch grades higher on the free plan. They get the same grade on value for money and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Cognizo
AI search visibility tracking with a content agent that auto-publishes
Scrunch
AI search monitoring plus pages served to AI agents
Which one is for you
Pick Cognizo if
- Fits if you want articles written and published from the gaps, not just a list
- Works for teams watching which rivals advertise inside ChatGPT answers
Look elsewhere if
- Pricey if you're a small team, at $499 a month with nothing cheaper
- Not for you if you want to try before you buy, since there's no trial and entry is by demo
- Skip it if Claude or Grok matter, as they're Enterprise only
- Tight if you run several sites, as AI traffic analytics covers one domain
- Watch out: prices are monthly only, with no yearly option
Pick Scrunch if
- Fits if you're a large brand weighing Agent Pages, which serve AI agents a cleaned-up copy of your site
- Works for agencies running several client brands and pitch workspaces from one account
Look elsewhere if
- Skip it if Gemini, Claude or AI Mode matter, as they're tracked on Enterprise only
- Pricey if you're a small team: Core is $250 a month for one brand and 125 prompts
- Tight if you sell in several countries or watch many rivals: Core allows one country and 5 competitors
- Watch out: the API, SSO and Agent Pages are Enterprise only, and Enterprise prices aren't published
- Watch out: the only trial is 7 days of Core, and Scrunch became a Sitecore company in 2026
How we grade them
| 1.8GPACognizoWeak | 1.8GPAScrunchWeak | |
|---|---|---|
| Value for money | DGrowth is $499 a month for 150 prompts and 8 articles, monthly only. That's about ten times this category's middle of $49 and deep in its dearest tenth. Seats and competitors are unlimited, but there's no cheaper way in. | DCore is $250 a month for 125 prompts and 5,000 responses, one brand and 5 users. That's well into this category's dearest tenth, which starts at $129. Agency Core is $500. |
| Free plan and trial | FNothing free to use: no free plan and no self-serve trial. Plans start with a demo, and the free AEO report is a one-off, not a trial. | CNo free plan, just a 7-day free trial of Core. A week is enough to see the first answers come in, not to watch a trend. |
| Features | BDaily mentions, citation share, sentiment and share of voice with Reddit and YouTube sources, a content agent that writes and auto-publishes, Prompt Volumes, AI traffic analytics and a ChatGPT ads library. Growth tracks five engines; Claude and Grok need Enterprise. | CPosition, sentiment and cited sources per prompt, with personas, funnel stages, site audits, AI bot traffic and product-level shopping data. The gap is engines: Core watches four, and Gemini, Claude, AI Mode, Grok and Meta AI need Enterprise. |
| Ease of use | CNo rating on record. It starts with a demo and a success partner, and auto-publishing means connecting your site before the agent can post. | CNo rating on record. You set prompts, competitors, personas and funnel stages before the data says much, and Core caps you at 5 competitors and one country. |
| Platforms and integrations | BWeb only, with no desktop or phone app and no named integrations. MCP and the API come on every plan. | CWeb only, with no desktop or phone app. Looker Studio is the one integration on record, and the API and SSO come only with Enterprise. |
| Best for | AEO content written and published for you | brands that want monitoring plus pages for AI agents |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Cognizo and Scrunch. How we grade
Price against what you get
Cognizo starts at $499 a month and scores 2.7 out of 4 on features, ease of use and platforms. Scrunch starts at $250 a month and scores 2.0.
Cognizo scores higher, and starts $249 a month higher: the question is whether the extra is worth that to you. Of the other AI search visibility tools on the chart, 1 scores higher than Cognizo for less, and 98 score higher than Scrunch for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Cognizo also covers long-form writing.
- Scrunch also covers site audit and web analytics.
At a glance
| Cognizo | Scrunch | |
|---|---|---|
| Pricing | Paid | Free trial |
| Starts at | $499 per month for 150 prompts on 5 AI platforms | $250 per month for 125 prompts |
| Free plan | None | None |
| Free trial | None listed | 7-day free trial of the Core plan |
| Web | ||
| Made by | Cognizo, Inc. | Scrunch |
| Price read from | cognizo.ai | scrunch.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Cognizo
- There is no free plan or self-serve trial; plans start with a demo, though a free AEO report is offered.
- Growth and Pro track 5 platforms; Claude, Meta AI, Grok and DeepSeek need Enterprise.
- AI traffic analytics covers one domain on Growth and Pro.
- The pricing page shows monthly prices only, with no annual option.
Scrunch
- Core covers four AI platforms; Claude, Gemini, Google AI Mode, Grok and Meta AI are tracked only on Enterprise.
- Core is limited to 1 brand workspace, 5 user licenses, 5 competitors and one country.
- API access, SSO and the Agent Experience Platform are listed for Enterprise only.
- Scrunch became a Sitecore company in 2026; it says it continues to run as a standalone platform.
Key features
Cognizo
- Answer Engine Insights
- Tracks prompts daily for mentions, citation share, sentiment and share of voice, with Reddit and YouTube source breakdowns and ChatGPT Shopping.
- Content agent
- Writes briefs and articles from visibility gaps, publishes them automatically and refreshes them as AI answers change: 8 a month on Growth, 20 on Pro.
- Prompt Volumes
- Estimates how often buyers ask AI about a topic, with prompt exploration, keyword research and competitive gap analysis.
- AI Traffic Analytics
- Shows how AI crawlers visit one tracked domain and how much human traffic arrives from AI referrals.
- ChatGPT ads
- An ad library shows which competitors advertise in ChatGPT answers in the category, with targeting opportunities.
- MCP, API and agents
- Data can be pulled through MCP or the API on every plan, and agents automate marketing workflows.
Scrunch
- Monitoring and citations
- Tracks brand presence, position, sentiment and the sources cited for each prompt, with competitors, personas and funnel stages.
- Insights and recommendations
- Turns monitoring data into suggested changes; Core includes one page optimization a month and basic content generation.
- Agent Experience Platform
- Enterprise plans include Agent Pages, which deliver an optimized version of a site to AI agents that visit it.
- Site audits and bot traffic
- Audits pages for how well AI can read them and reports AI agent and bot visits; Core includes 5 audits a month.
- Shopping and query fan-out
- Product-level AI search performance and the follow-up searches AI tools run behind a prompt; fan-out is limited on Core.
- Agency workspaces
- Agency plans manage several client brands and pitch workspaces from one place, with access controls and white-label output.
Plans
Cognizo
Growth$499
per month for 150 prompts on 5 AI platforms
8 AI-optimized articles a month with auto-publishing, daily tracking, unlimited seats and competitors, MCP and API, quarterly strategy review.
Pro$999
per month for 350 prompts on 5 AI platforms
20 articles a month and 52,500 responses analyzed, with a monthly strategy review.
EnterpriseCustom
All platforms including Claude, Meta AI, Grok and DeepSeek, custom prompts and content, multiple brands, SSO, an SLA and managed services.
Scrunch
Core$250
per month for 125 prompts
For brands: 5,000 responses a month on ChatGPT, Perplexity, Google AI Overviews and Copilot, 5 site audits a month, 1 brand workspace and 5 users.
Agency Core$500
per month for 250 prompts
For agencies: 10,000 responses a month, 3 brand workspaces, 3 pitch workspaces, 5 site audits per brand a month and unlimited users.
EnterpriseCustom
Custom prompts and workspaces, 9 AI platforms, the Agent Experience Platform, full site audits, API access, SSO and a dedicated account team.
Agency EnterpriseCustom
For large agencies: custom brand and pitch workspaces, full site audits, the Agent Experience Platform, SSO and a dedicated account team.
Common questions
Which is cheaper, Cognizo or Scrunch?
As of Oct 23, 2026, Scrunch is cheaper to start with: $250 a month, against $499 a month for Cognizo. Cognizo starts at $499 per month for 150 prompts on 5 AI platforms, and Scrunch starts at $250 per month for 125 prompts.
Which has a free plan, Cognizo or Scrunch?
As of Oct 23, 2026, neither Cognizo nor Scrunch has a free plan. Scrunch has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.