Common Ninja vs Strong Testimonials (2026): which should you pick?
As of Nov 13, 2026, Common Ninja grades higher than Strong Testimonials: 2.8 against 2.4 out of 4.0.
Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA
Common Ninja grades higher on value for money and platforms. They get the same grade on the free plan, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Common Ninja
No-code embeddable widgets, including review and testimonial walls
Strong Testimonials
WordPress plugin for collecting and displaying customer testimonials
Which one is for you
Pick Common Ninja if
- Fits if you already have reviews and want to show them on a site
- Works for site owners who want a one-line embed
Look elsewhere if
- Skip it if you want to ask customers for reviews, as it does not
- Not for you if you run many widgets, as paid prices are per widget
- Tight if you outgrow the free view limits, as higher ones need a paid plan
- Watch out: prices exclude VAT, and the pricing page does not spell out each tier
Pick Strong Testimonials if
- Fits if you run a WordPress site and want to collect testimonials
- Works for sites that want review markup for search
Look elsewhere if
- Skip it if you are not on WordPress, as it runs only there
- Tight if you want custom fields or several forms, as they need the $198 Business plan
- Watch out: yearly plans renew at the regular price after a discounted first year
- Watch out: each plan limits sites to 1, 3 or 5
How we grade them
| 2.8GPACommon NinjaGood | 2.4GPAStrong TestimonialsFair | |
|---|---|---|
| Value for money | AEssentials is $33.60 a year per widget, about $2.80 a month, under the $9 mark for review tools. | BThe free edition costs nothing, and paid plans start at $78 a year, about $6.50 a month, inside the cheapest quarter for review tools. |
| Free plan and trial | BThe free plan covers one widget with no time limit and no card. Premium skins and higher view limits are paid. | BThe free edition has forms and display views with no cap on record. Video testimonials and imports are paid. |
| Features | CIt shows reviews gathered elsewhere, with approval, filters and styling. It does not send review requests. | CCollection forms, display views, review markup and spam control. Custom fields and multiple forms need the Business plan. |
| Ease of use | CNo store rating on record. The widget has to be styled and embedded on each site. | CNo store rating on record. It is a plugin you install, set up and style inside WordPress. |
| Platforms and integrations | BWeb, as an embed for WordPress, Squarespace, Wix, Shopify, Canva and Webflow. | CWordPress only, with Mailchimp, Google, Facebook and WooCommerce links. |
| Best for | an embeddable reviews widget for any site | a testimonial form and display on WordPress |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Common Ninja and Strong Testimonials. How we grade
Price against what you get
Common Ninja starts at $2.80 a month when paid by the year and scores 2.3 out of 4 on features, ease of use and platforms. Strong Testimonials starts at $2.28 a month when paid by the year and scores 2.0.
Common Ninja scores higher, and starts $0.52 a month higher: the question is whether the extra is worth that to you. Of the other customer review tools on the chart, none scores higher than Common Ninja for less, and none scores higher than Strong Testimonials for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Common Ninja also covers no-code.
- Strong Testimonials also covers templates, forms and schema markup.
At a glance
| Common Ninja | Strong Testimonials | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $33.60 per widget / year, billed annually | $78 per year for 1 site, after a $27.30 first year |
| Free plan | Free plan for one widget with no time limit and no credit card; premium skins and higher monthly view limits need a paid plan. | Free edition on WordPress.org with testimonial forms and display views; video testimonials, imports and other extensions are paid. |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Common Ninja | Chill Media Labs S.R.L. |
| Price read from | commoninja.com | strongtestimonials.com |
| Checked | Nov 13, 2026 | Nov 13, 2026 |
Worth knowing
Common Ninja
- It displays reviews gathered elsewhere; it does not send review requests to customers.
- Paid prices are per widget, so a site with several widgets pays more than the single-widget list price.
- The pricing page does not spell out each tier's features; premium skins and higher view limits are the stated upgrade reasons.
- Prices exclude VAT, which is added by country.
Strong Testimonials
- It runs only inside WordPress.
- Annual plans renew at the regular price after a discounted first year, until cancelled.
- Custom fields, multiple forms, infinite scroll and role management need the top Business plan.
- Each plan limits the number of sites: 1, 3 or 5.
Key features
Common Ninja
- All in One Reviews widget
- Combines reviews from sources such as Google, Facebook, Yelp, Tripadvisor, Amazon, G2 and Etsy into one wall, as a carousel, grid or list.
- Review approval and filters
- Reviews queue for manual approval; you can also set a minimum star rating and include or exclude keywords.
- Sorting and styling
- Sort by newest, oldest, highest or lowest rating, then pick a skin and adjust colors, fonts and spacing, with custom CSS.
- One-line embed
- Paste a single embed snippet into WordPress, Squarespace, Wix, Shopify, Canva, Webflow and other pages that accept custom HTML.
- Other review widgets
- Separate widgets cover Google Reviews, Facebook Reviews, G2 Reviews, a reviews badge and a testimonials slider.
Strong Testimonials
- Testimonial collection forms
- A submission form on your site collects testimonials; Business adds custom form fields and multiple forms for different products.
- Display views
- Show testimonials in lists, grids or sliders; paid plans add advanced views and professionally designed templates.
- Import from other platforms
- The third-party importer, from Plus, pulls testimonials from Google, Facebook, Yelp, WooCommerce or Zomato, per the pricing page.
- Review markup
- SEO-friendly markup, included from Plus, adds structured data to testimonials.
- Spam control
- Captcha or honeypot spam control is listed in the paid plans.
- Video testimonials
- The WordPress.org listing names video testimonials as a premium feature.
Plans
Common Ninja
Free$0
Free forever, no credit card. Covers one widget, such as the All in One Reviews widget.
Essentials$33.60
per widget / year, billed annually
List price for one widget; the page says this works out at $2.80 a month. Price scales with widget count.
Pro$45.60
per widget / year, billed annually
List price for one widget; the page says this works out at $3.80 a month. Price scales with widget count.
Ultimate$76.80
per widget / year, billed annually
List price for one widget; the page says this works out at $6.40 a month. Price scales with widget count.
Strong Testimonials
Free$0
Free edition from WordPress.org: testimonial collection form and display of testimonials.
Basic$78
per year for 1 site
Country Selector extension, 1 year of updates and regular support. First-year price is $27.30.
Plus$138
per year for 3 sites
Adds review markup, advanced views, templates and third-party importer. First-year price is $48.30.
Business$198
per year for 5 sites
Adds custom fields, multiple forms, infinite scroll, emails, filters, roles, MailChimp. First year $69.30.
Ways to pay less
Common Ninja
No public discounts listed.
Strong Testimonials
- Other savings
2026 Black Friday: 65% off annual plans
The site advertises 65% off annual plans as a first-year price with a countdown, and 25% off lifetime licenses, limited to 10 a week.
Common questions
Which is cheaper, Common Ninja or Strong Testimonials?
As of Nov 13, 2026, Strong Testimonials is cheaper to start with: $2.28 a month when paid by the year, against $2.80 a month when paid by the year for Common Ninja. Common Ninja starts at $33.60 per widget / year, billed annually, and Strong Testimonials starts at $78 per year for 1 site, after a $27.30 first year.
Which has a free plan, Common Ninja or Strong Testimonials?
As of Nov 13, 2026, both Common Ninja and Strong Testimonials have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.