Common Ninja vs EmbedSocial (2026): which should you pick?
As of Nov 13, 2026, Common Ninja grades higher than EmbedSocial: 2.8 against 2.2 out of 4.0.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
Common Ninja grades higher on value for money and the free plan. They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Common Ninja
No-code embeddable widgets, including review and testimonial walls
EmbedSocial
Widgets that show Google, Facebook and other reviews on any website
Which one is for you
Pick Common Ninja if
- Fits if you already have reviews and want to show them on a site
- Works for site owners who want a one-line embed
Look elsewhere if
- Skip it if you want to ask customers for reviews, as it does not
- Not for you if you run many widgets, as paid prices are per widget
- Tight if you outgrow the free view limits, as higher ones need a paid plan
- Watch out: prices exclude VAT, and the pricing page does not spell out each tier
Pick EmbedSocial if
- Fits if you want your Google reviews shown on your own website
- Works for sites that want reviews and Instagram or TikTok posts in one widget
Look elsewhere if
- Skip it if you need a tool that asks customers for reviews by email or text
- Tight if you have several locations, as each Google location counts as a source and Pro covers 3
- Watch out: widgets stop showing once the monthly view limit is hit, 500 on Free and 5,000 on Pro
- Watch out: the 7-day trial needs a card verified, Trustpilot needs Pro and your own API key, and the API needs Premium at $80
- Pricey if you want the Google Business Profile reply tool too, as it's priced apart, from $9 a month
How we grade them
| 2.8GPACommon NinjaGood | 2.2GPAEmbedSocialFair | |
|---|---|---|
| Value for money | AEssentials is $33.60 a year per widget, about $2.80 a month, under the $9 mark for review tools. | CPro is $24 a month billed yearly ($29 monthly) for 3 sources and 5,000 widget views, just above the lowest-priced quarter of this category, so an ordinary price. Each Google location counts as a source, and a busier site needs Pro Plus at $40 yearly ($49 monthly) for 20,000 views. |
| Free plan and trial | BThe free plan covers one widget with no time limit and no card. Premium skins and higher view limits are paid. | CFree forever with 1 source, such as one Google location, unlimited widgets and 500 views a month. That's a cap you'll hit, and then the widgets stop showing. The 7-day trial of paid plans needs a card verified, though it isn't charged. |
| Features | CIt shows reviews gathered elsewhere, with approval, filters and styling. It does not send review requests. | CReview and social widgets from Google, Facebook, Yelp, Trustpilot, Instagram and TikTok, review forms, moderation, and a separate Google Business Profile tool with AI replies. The gap: no review requests by email or text are on record, which is the heart of this category. |
| Ease of use | CNo store rating on record. The widget has to be styled and embedded on each site. | CNo store rating on record. You connect each source, design a widget and paste it into your site, or add it on WordPress, Shopify, Wix or Squarespace. Then you keep an eye on views so the widgets don't vanish. |
| Platforms and integrations | BWeb, as an embed for WordPress, Squarespace, Wix, Shopify, Canva and Webflow. | BWeb, working with Google, Facebook, Trustpilot, Yelp, Shopify, WordPress, Wix and Squarespace, and the API comes with Premium. No phone or desktop app is listed. |
| Best for | an embeddable reviews widget for any site | showing your Google reviews on your own website |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Common Ninja and EmbedSocial. How we grade
Price against what you get
Common Ninja starts at $2.80 a month when paid by the year and scores 2.3 out of 4 on features, ease of use and platforms. EmbedSocial starts at $24 a month and scores 2.3.
They score the same, and Common Ninja starts $21.20 a month lower. Of the other customer review tools on the chart, none scores higher than Common Ninja for less, and 8 score higher than EmbedSocial for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Common Ninja also covers no-code.
At a glance
| Common Ninja | EmbedSocial | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $33.60 per widget / year, billed annually | $24 per month for 3 sources, billed annually ($29 monthly) |
| Free plan | Free plan for one widget with no time limit and no credit card; premium skins and higher monthly view limits need a paid plan. | 1 source, 500 widget views a month, unlimited widgets, 10 AI credits and content updates every 24 hours. |
| Free trial | None listed | 7-day free trial of paid plans; a card must be verified but is not charged |
| Web | ||
| Made by | Common Ninja | EmbedSocial |
| Price read from | commoninja.com | embedsocial.com |
| Checked | Nov 13, 2026 | Oct 18, 2026 |
Worth knowing
Common Ninja
- It displays reviews gathered elsewhere; it does not send review requests to customers.
- Paid prices are per widget, so a site with several widgets pays more than the single-widget list price.
- The pricing page does not spell out each tier's features; premium skins and higher view limits are the stated upgrade reasons.
- Prices exclude VAT, which is added by country.
EmbedSocial
- Widgets stop showing once the monthly view limit is reached, until the count resets or you upgrade.
- Each connected account, Google location or hashtag counts as a source, so several locations quickly need a bigger plan.
- Trustpilot reviews need the Pro plan and your own Trustpilot API key.
- The Google Business Profile tool is priced apart, from $9 a month starting with 2 locations.
Key features
Common Ninja
- All in One Reviews widget
- Combines reviews from sources such as Google, Facebook, Yelp, Tripadvisor, Amazon, G2 and Etsy into one wall, as a carousel, grid or list.
- Review approval and filters
- Reviews queue for manual approval; you can also set a minimum star rating and include or exclude keywords.
- Sorting and styling
- Sort by newest, oldest, highest or lowest rating, then pick a skin and adjust colors, fonts and spacing, with custom CSS.
- One-line embed
- Paste a single embed snippet into WordPress, Squarespace, Wix, Shopify, Canva, Webflow and other pages that accept custom HTML.
- Other review widgets
- Separate widgets cover Google Reviews, Facebook Reviews, G2 Reviews, a reviews badge and a testimonials slider.
EmbedSocial
- Review widgets
- Shows Google, Facebook, Yelp and Trustpilot reviews in sliders, badges, walls of love and other widgets that update automatically.
- Social feeds and UGC
- Embeds Instagram, TikTok, LinkedIn, YouTube and other feeds, including shoppable widgets linked to a product catalog.
- Review forms
- Collect reviews on your own site with review forms, and show the average rating from any source in a badge.
- Moderation and filters
- Hand-pick which reviews appear, for example only 5-star reviews or reviews with text, and tag or filter by keyword.
- Google Business Profile tools
- A separate product for many locations: bulk profile edits, scheduled Google posts, local rank heatmaps and automatic AI review replies.
Plans
Common Ninja
Free$0
Free forever, no credit card. Covers one widget, such as the All in One Reviews widget.
Essentials$33.60
per widget / year, billed annually
List price for one widget; the page says this works out at $2.80 a month. Price scales with widget count.
Pro$45.60
per widget / year, billed annually
List price for one widget; the page says this works out at $3.80 a month. Price scales with widget count.
Ultimate$76.80
per widget / year, billed annually
List price for one widget; the page says this works out at $6.40 a month. Price scales with widget count.
EmbedSocial
Free$0
1 source, such as one Google location, 500 widget views a month and daily updates, with unlimited widgets.
Pro$24
per month for 3 sources, billed annually ($29 monthly)
5,000 views a month, 100 AI credits, updates every 3 hours, Facebook and Trustpilot reviews, social scheduling and analytics.
Pro Plus$40
per month for 6 sources, billed annually ($49 monthly)
20,000 views a month and social listening for mentions and hashtags on Instagram, Facebook, X, TikTok, LinkedIn and more.
Premium$80
per month for 15 sources, billed annually ($99 monthly)
100,000 views a month, updates every 30 minutes, team accounts, rights management and the EmbedSocial API.
EnterpriseCustom
Custom sources and views, 500 AI credits, 5-minute updates, sub-accounts and an account manager. Sold through a demo.
Ways to pay less
Common Ninja
No public discounts listed.
EmbedSocial
- Annual discount
Save 20% with yearly billing
EmbedSocial's pricing page saves 20% on yearly billing: Pro is $24 a month billed yearly against $29 billed monthly.
- Nonprofit
50% off for nonprofits
All EmbedSocial plans are 50% off for nonprofit organizations that send proof of their status.
Common questions
Which is cheaper, Common Ninja or EmbedSocial?
As of Nov 13, 2026, Common Ninja is cheaper to start with: $2.80 a month when paid by the year, against $24 a month for EmbedSocial. Common Ninja starts at $33.60 per widget / year, billed annually, and EmbedSocial starts at $24 per month for 3 sources, billed annually ($29 monthly).
Which has a free plan, Common Ninja or EmbedSocial?
As of Nov 13, 2026, both Common Ninja and EmbedSocial have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.