ConvertFlow vs Unbounce (2026): which should you pick?

Pick ConvertFlow if

• Fits if you run a store and want product quizzes and cart popups
• Works for agencies adding lead capture to client sites on other platforms

Look elsewhere if

• Pricey if you grow: the price is per site and climbs from $29 to $99 to $299 as funnel views rise
• Tight if you want to test pages, as A/B split-testing is only on Pro
• Skip it if you want hosting too, because it does not build or host a whole site
• Watch out: the free plan cannot put a funnel live
• Watch out: CRM and SMS integrations and removing the powered-by link start on Prime, $99 a month

Pick Unbounce if

• Fits if you test every landing page and want AI to split the traffic between versions
• Works for agencies running campaign pages for several clients

Look elsewhere if

• Tight if you start on Starter, since 500 visitors a month goes fast once ads are running
• Pricey if A/B testing is why you're here, as it starts at $112 a month, and AI traffic routing at $187
• Not for you if you want pop-ups on the cheapest plan, as they start on Build at $74
• Watch out: passing the visitor limit brings an overage fee the pricing page gives no rate for
• Watch out: the trial is one user with no custom domain and some traffic limits, and Build still allows 1 user

ConvertFlow

• Priced per site and by monthly funnel views: up to 10k, 30k and 100k on the three tiers, with higher view limits costing more.
• The Free plan cannot put funnels live; a paid plan is required.
• Funnel A/B split-testing and identity resolution are limited to Pro ($299 a month and up).
• It builds funnels and pages that sit on a website; it is not a full site and hosting builder.

Unbounce

• Starter allows only 5 pages and 500 visitors a month; pop-ups, sticky bars and multi-step forms start at Build.
• A/B testing starts at Experiment ($112 a month billed annually), and Smart Traffic needs Optimize.
• Passing the visitor limit brings a one-time overage fee; the pricing page does not give the rate.
• The trial is limited to a single user and no custom domain, with some traffic restrictions.

ConvertFlow

Quiz, popup and form funnels

Build multi-step quizzes, popups, sticky bars, forms and landing pages, starting from 400+ templates.

Works on any site platform

Funnels are added to a site as an embed; Shopify storefront publishing and a Shopify A/B testing page are listed.

Personalization and targeting

Show different content by visitor data, with conditional logic and product recommendations. The fullest set is on Pro.

A/B split-testing

Test funnel variants on Pro, with AI-generated split-tests and a scheduler for experiments listed on the pricing page.

Contact syncing

Sync answers to email, SMS and CRM tools such as Mailchimp, HubSpot, Klaviyo and ActiveCampaign, with Zapier and webhooks on Prime.

AI agent and reporting

An AI agent helps build and audit funnels; reports cover conversion rates, revenue attribution and list growth.

Unbounce

Drag-and-drop landing pages

Build pages from 100+ templates or from scratch, publish them to unlimited subdomains or a WordPress site, with hosting included.

Pop-ups and sticky bars

From the Build plan, add pop-ups and sticky bars to landing pages, with scheduling and advanced triggers on Optimize.

A/B testing

The Experiment plan adds unlimited A/B tests and variants, manual traffic splits and confidence intervals for each result.

Smart Traffic

On Optimize, AI routes each visitor to the page variant most likely to convert for someone like them, instead of an even split.

AI copywriting and MCP server

AI copywriting comes with Build and above, and an MCP server on every plan lets assistants such as Claude and ChatGPT build and manage pages.

Forms and lead routing

Lead gen and multi-step forms send leads to CRMs and email tools through in-app integrations, Zapier or webhooks.

ConvertFlow

• Free$0

  Unlimited funnel previews and templates; upgrade to put funnels live on a site.

• Personal$29

  per site / month for up to 10k funnel views, $25 billed yearly

  Up to 10 funnel campaigns, quiz, popup and landing page funnels, AI templates, newsletter integrations. Price rises with views.

• Prime$99

  per site / month for up to 30k funnel views, $83 billed yearly

  Up to 25 funnel campaigns, CRM and SMS integrations, Zapier and webhooks, and no powered-by link.

• Pro$299

  per site / month for up to 100k funnel views, $250 billed yearly

  Funnel A/B split-testing, conditional logic, identity resolution, 3 domains and an onboarding session.

• CustomCustom

  Up to 1M+ monthly funnel views, a dedicated account manager and optional managed funnel building.

Unbounce

• Starter$22

  per month for up to 500 visitors, billed annually ($29 monthly)

  5 landing pages, 1 user, 1 root domain, lead gen forms, the MCP server and hosting, with unlimited conversions.

• Build$74

  per month for up to 20,000 visitors, billed annually ($99 monthly)

  Unlimited pages, pop-ups and sticky bars, multi-step forms, AI copywriting, custom code and 1,000+ integrations. 1 user and 1 root domain.

• Experiment$112

  per month for up to 30,000 visitors, billed annually ($149 monthly)

  Unlimited A/B testing and variants, dynamic text replacement and conversion reporting, for 3 users and 2 root domains.

• Optimize$187

  per month for up to 50,000 visitors, billed annually ($249 monthly)

  AI traffic optimization (Smart Traffic), scheduling, advanced triggers and audience insights, for 5 users and 3 root domains.

• ConciergeCustom

  From 100,000 visitors a month, 15 users and 5 root domains, with implementation services and a dedicated success manager.

• AgencyCustom

  For agencies running client campaigns: from 50,000 visitors, 5 users and 10 root domains, plus a listing in the partner directory.

ConvertFlow

• Annual discount

  Two months free on yearly billing

  The pricing page's Yearly toggle is marked 2 months free, for example Personal at $25 a month against $29 billed monthly.

Unbounce

• Annual discount

  Save 25% with yearly billing

  Unbounce's pricing page lists a 25% saving on yearly billing: Starter is $22 a month instead of $29, Build $74 instead of $99 and Optimize $187 instead of $249.