Doppler vs Otterly.AI (2026): which should you pick?
As of Oct 23, 2026, Otterly.AI grades higher than Doppler: 2.4 against 2.0 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Otterly.AI grades higher on value for money and platforms. They get the same grade on the free plan, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Doppler
AI search analytics for brand mentions, AI crawlers and AI clicks
Otterly.AI
Daily brand and citation tracking across AI search engines
Which one is for you
Pick Doppler if
- Fits if you want to see answers as different kinds of buyer would get them
- Works for Nuxt sites that want AI crawler and click data
Look elsewhere if
- Too light for real tracking, with 5 prompts on Starter and 15 on Growth
- Skip it if you need Gemini, Claude or Google AI Overviews, which aren't tracked
- Not for you if you can't add code to your site, as the analytics need the SDK
- Tight if you're on Starter: 1 persona, 1 domain and 1 seat
- Watch out: only yearly prices are shown, and the homepage names Google AI Mode, which no plan tracks
Pick Otterly.AI if
- Fits if a daily read on ChatGPT, Perplexity, AI Overviews and Copilot is what you need
- Works for agencies that brand client reports through Looker Studio, from Standard
Look elsewhere if
- Skip it if Gemini, AI Mode or Claude matter to you, as they're paid add-ons on every plan, and all seven engines add $227 a month on Standard
- Not for you if you need white-label reports, as there aren't any
- Tight if you start on Lite, with 15 prompts, one workspace, no API or MCP, and no extra prompt packs
- Pricey if you outgrow Lite, as Standard is $160 a month yearly and extra prompts are $99 per 100, with 300 at most before Premium at $422
- Watch out: Claude is tracked through its API using the Haiku model, and crawler analytics needs server log files you upload
How we grade them
| 2.0GPADopplerFair | 2.4GPAOtterly.AIFair | |
|---|---|---|
| Value for money | C$33 a month billed yearly sits just above this category's cheaper quarter ($29 or less), and it buys 5 prompts on two engines for 1 domain. Growth is $108 for 15. The monthly-billed prices aren't shown. | BLite is $25 a month billed yearly ($29 monthly) for 15 prompts on four engines with unlimited team members, inside the cheaper quarter of AI visibility tools at $29. The API, MCP and Agent Analytics wait on Standard at $160, and Gemini, AI Mode and Claude cost extra. |
| Free plan and trial | CNo free plan, but a 7-day free trial with no credit card required. | CNo free plan, but a 7-day free trial with 50 prompts and no credit card needed. |
| Features | CPersonas and locations, chat replay, competitor and source checks, plus AI clicks and crawler dates from its SDK. The gaps: only ChatGPT and Perplexity on every plan, and tiny prompt limits. | CDaily mentions, share of voice and sentiment per engine in 70+ countries, link citation analysis, prompt research, a GEO audit and crawler analytics. The gap: Gemini, AI Mode and Claude are paid add-ons on every plan, and there's no white-label. |
| Ease of use | CNo rating on record. Prompt tracking works from the dashboard, but the analytics half needs its SDK in your site's code, ready-made only for Nuxt. | CNo rating on record. You set the prompts to watch, and the crawler analytics means uploading your own server log files. |
| Platforms and integrations | CWeb only. Nuxt is the one ready-made integration; anything else means setting up the SDK by hand. | BWeb only, with no desktop or phone app. There's an API, an MCP server and a Looker Studio connector from Standard, plus a link with Semrush. |
| Best for | watching 5 prompts on ChatGPT and Perplexity | daily brand and citation checks in AI search |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Doppler and Otterly.AI. How we grade
Price against what you get
Doppler starts at $33 a month and scores 2.0 out of 4 on features, ease of use and platforms. Otterly.AI starts at $25 a month and scores 2.3.
Otterly.AI scores higher and starts $8 a month lower. Of the other AI search visibility tools on the chart, 28 score higher than Doppler for less, and 4 score higher than Otterly.AI for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Doppler also covers web analytics.
- Otterly.AI also covers reports and site audit.
At a glance
| Doppler | Otterly.AI | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $33 per month for 5 prompts, billed yearly | $25 per month, billed yearly ($29 billed monthly) |
| Free plan | None | None |
| Free trial | 7-day free trial, no credit card required | 7-day free trial with 50 prompts, no credit card required |
| Web | ||
| Made by | TAB TAB TAB | OtterlyAI GmbH |
| Price read from | askdoppler.com | otterly.ai |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Doppler
- Prompt tracking on every plan covers only ChatGPT and Perplexity, though the homepage also names Google AI Mode.
- Prompt limits are small: 5 on Starter and 15 on Growth.
- The pricing table shows yearly-billed prices; the monthly-billed figures are not displayed.
- Analytics need the SDK installed: a ready-made integration exists for Nuxt, otherwise it is set up by hand.
Otterly.AI
- Google AI Mode and Gemini cost $9, $59 or $149 a month each by plan, and Claude $29, $109 or $439, so all seven engines on Standard add $227 a month.
- Google AI Mode, Gemini and Claude are paid add-ons on every plan; Claude is tracked through its API using the Haiku model.
- Lite has one workspace; extra prompts are sold in packs of 100 on Standard and Premium only.
- There is no white-label option; the Looker Studio connector is the suggested way to brand client reports.
Key features
Doppler
- Persona-based chat simulation
- Frames each tracked prompt with a buyer persona and a location in one of 50+ countries, then records how the AI recommends your brand.
- Chat replay
- Shows a replica of the chat interface so you can see exactly where and how your brand appeared in the answer.
- Competitor and source monitoring
- Analyses the chats and the sources they cite to compare your visibility with competitors, refreshed daily.
- AI impressions and clicks
- An SDK on your site counts how often your brand appears in AI chat results for users and how often it is clicked.
- AI crawler tracking
- Records the latest date AI crawlers indexed each page and checks whether crawler visits are authentic.
Otterly.AI
- Daily prompt monitoring
- Tracks set prompts every day and reports brand mentions, coverage, share of voice and sentiment per engine, in more than 70 countries.
- Link citation analysis
- Shows which URLs and domains each AI engine cites for a prompt, with a domain ranking to find the sources worth targeting.
- AI prompt research
- Suggests prompts customers are likely to ask AI search tools about a brand or topic, as a starting set to monitor.
- GEO audit
- A technical audit of site URLs for generative engine readiness; Lite allows 1,000 audited URLs a month, Premium 10,000.
- Agent Analytics
- Reports AI agent and crawler visits to your site from server log files you upload.
- API, MCP and Looker Studio
- An API and MCP server give programmatic access to the data; the Looker Studio connector comes with Standard and above.
Plans
Doppler
Starter$33
per month for 5 prompts, billed yearly
ChatGPT and Perplexity checked daily, 1 persona, 1 domain, 1 seat and 100,000 analytics events. The monthly-billed price is not shown.
Growth$108
per month for 15 prompts, billed yearly
3 personas, 10 domains, 5 seats and 10 million analytics events, on the same two engines.
EnterpriseCustom
Unlimited prompts, personas, domains, seats and events, with SSO/SAML. Booked through a call.
Otterly.AI
Lite$25
per month, billed yearly ($29 billed monthly)
15 prompts tracked daily on ChatGPT, Google AI Overviews, Perplexity and Copilot, unlimited team members, one workspace. No API, MCP or extra prompts.
Standard$160
per month, billed yearly ($189 billed monthly)
100 prompts, API, MCP and Agent Analytics. Extra prompts are $99 per 100 a month, up to 300 more before you must move to Premium.
Premium$422
per month, billed yearly ($489 billed monthly)
400 prompts with everything in Standard. Extra prompts are $99 per 100 a month.
EnterpriseCustom
From 1,000 prompts, with SSO, custom terms, a quarterly GEO health check and a dedicated success manager.
Ways to pay less
Doppler
- Annual discount
Two months free with yearly billing
Doppler's pricing says paying yearly gives two months free, a $78 saving on Starter and $258 on Growth.
Otterly.AI
No public discounts listed.
Common questions
Which is cheaper, Doppler or Otterly.AI?
As of Oct 23, 2026, Otterly.AI is cheaper to start with: $25 a month, against $33 a month for Doppler. Doppler starts at $33 per month for 5 prompts, billed yearly, and Otterly.AI starts at $25 per month, billed yearly ($29 billed monthly).
Which has a free plan, Doppler or Otterly.AI?
As of Oct 23, 2026, neither Doppler nor Otterly.AI has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.