Hootsuite vs Kontentino (2026): which should you pick?
As of Nov 13, 2026, Hootsuite grades higher than Kontentino: 2.6 against 2.0 out of 4.0.
Checked Oct 17, 2026 and Nov 13, 2026 · graded Oct 17, 2026 and Nov 13, 2026 by ToolGPA
Hootsuite grades higher on features and ease of use. They get the same grade on value for money, the free plan and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Hootsuite
Social media suite for publishing, inbox, listening and reports
Kontentino
Social media planning and client approval platform for teams
Which one is for you
Pick Hootsuite if
- Fits if your team answers comments and DMs, WhatsApp included, as much as it posts
- Works for brands that want listening and competitor tracking next to publishing, at $99 a user
Look elsewhere if
- Pricey if you're a small team: every person is a paid seat at $99 a month billed yearly, so two pay $198
- Not for you if you want a free plan. The 14-day trial caps you at 10 to 20 posts a day, with no bulk scheduling
- Tight if you have more than 10 profiles, since unlimited ones need Professional at $199 a user
- Watch out: approvals and message routing need Advanced at $399 a user, and single sign-on is Enterprise only
- Watch out: there's no desktop app, and the dearer monthly price isn't published on the plans page
Pick Kontentino if
- Fits if an agency needs clients to sign off posts before they go out
- Makes sense if you have 3 to 10 people on the work
Look elsewhere if
- Pricey if you are a solo user, since Starter is priced for 3 users at $59 a month
- Not for you if you want analytics included, as it is an add-on from 54 euros a month on Starter and Standard
- Skip it if you want a free plan, because there is none
- Watch out: subscriptions are non-refundable, per the pricing FAQ
How we grade them
| 2.6GPAHootsuiteGood | 2.0GPAKontentinoFair | |
|---|---|---|
| Value for money | DStandard is $99 a user a month billed yearly, so two people managing five profiles pay $198 a month and three pay $297. That's in this category's dearest tenth, which starts at $99. Listening and competitor benchmarks are what the money buys over cheaper tools. | DStarter is $59 a month on yearly billing for 3 users, above the $49 dearer-quarter line, and Standard is $131 for 10 users. Analytics add 54 euros a month on the lower plans. |
| Free plan and trial | CNo free plan, but a 14-day trial with no card needed. Trial accounts are held to 10 to 20 posts a day and can't bulk schedule. | CA 14-day trial with no credit card, and no free plan. |
| Features | BPublishing to nine networks, a shared inbox with WhatsApp in it, listening, benchmarks against 5 competitors and analytics on the first plan. Nothing in the listing shows a gap in the core job; approvals and routing need Advanced at $399 a user. | CApprovals, calendar views, scheduling and AI. Analytics with benchmarking is Pro, or a paid add-on. |
| Ease of use | AIts iPhone and iPad app averages 4.7 from about 34,300 ratings. Connecting profiles and setting up approvals takes some setup first. | CA web app where you set up profiles, users and approval steps. No store rating on record. |
| Platforms and integrations | BWeb, iPhone and Android, with more than 100 apps in its directory, among them Canva, Salesforce, Slack and monday.com, plus MCP connectors for ChatGPT and Claude. No desktop app, which an A needs. | BWeb, iPhone and Android, with Facebook, Instagram, LinkedIn, TikTok, X, Google Business Profile, Pinterest and Threads. |
| Best for | publishing, inbox and listening in one place | client approvals for agencies |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Hootsuite and Kontentino. How we grade
Price against what you get
Hootsuite starts at $99 a month for each person and scores 3.3 out of 4 on features, ease of use and platforms. Kontentino starts at $59 a month and scores 2.3.
Hootsuite scores higher, and starts $40 a month higher: the question is whether the extra is worth that to you. Of the other social media schedulers on the chart, none scores higher than Hootsuite for less, and 12 score higher than Kontentino for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Hootsuite also covers calendar and shared inbox.
- Kontentino also covers templates.
At a glance
| Hootsuite | Kontentino | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $99 per user / month, billed annually | $59 per month for 3 users, billed annually ($83 billed monthly) |
| Free plan | None | None |
| Free trial | 14-day free trial, no credit card required | 14-day free trial, no credit card required |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Hootsuite Inc. | Kontentino |
| Price read from | hootsuite.com | kontentino.com |
| Checked | Oct 17, 2026 | Nov 13, 2026 |
Worth knowing
Hootsuite
- There is no free plan. Trial accounts are limited to 10 to 20 posts a day and cannot bulk schedule.
- Every user is a paid seat, and Standard stops at 10 social accounts; unlimited accounts need Professional at $199 per user / month.
- Approval workflows and message assignment need Advanced at $399 per user / month; single sign-on is Enterprise only.
- Monthly billing is offered at a higher rate than the annual figures the plans page shows, but the monthly price is not published there.
Kontentino
- Price depends on the user count; the figures shown are for 3 users (Starter) and 10 (Standard, Pro).
- Analytics is a paid add-on on Starter and Standard, from €54 a month.
- Subscriptions are non-refundable according to the pricing FAQ.
- The page lists euro prices by default; dollar figures were read from the same page.
Key features
Hootsuite
- Publishing calendar
- Posts for Instagram, Facebook, TikTok, YouTube, X, LinkedIn, Threads, Pinterest and Bluesky are planned on one calendar, with best-time suggestions and bulk scheduling.
- Shared inbox
- DMs and comments land in one inbox, WhatsApp included, with saved and suggested replies. Professional automates replies; Advanced adds assignment and routing.
- Listening and competitors
- Track mentions, trends and competitors' posting. Standard benchmarks 5 competitors and Professional 20; Enterprise covers 13 months of history across more sources.
- Analytics and reports
- Performance analytics come with every plan. Custom, scheduled and exported reports start on Professional, and branded reports shared outside the account need Advanced.
- Wisdom AI and MCP connectors
- An AI assistant drafts posts, recommends and analyzes on every plan, and MCP connectors let ChatGPT, Claude, Copilot and Gemini run Hootsuite tasks.
- App directory
- More than 100 apps plug into the dashboard, among them Canva and Adobe Express in the composer, Salesforce, Slack, monday.com and Google Business Profile.
Kontentino
- Approval workflow
- Internal and external client approvals, with clients invited by link and no sign-up needed.
- Content calendar views
- Calendar, list and post-idea views on all plans; Standard adds kanban and an Instagram grid preview.
- AI assistance
- AI captions, translation and images, using monthly credits on Starter and Standard.
- Publishing and scheduling
- Drafts, schedules and publishes to Facebook, Instagram, LinkedIn, TikTok, X, Google Business Profile, Pinterest, Threads and YouTube.
- Analytics and benchmarking
- Included in Pro and an add-on for Starter and Standard, covering post, page and competitor performance.
Plans
Hootsuite
Standard$99
per user / month, billed annually
Up to 10 social accounts, unlimited scheduling, AI posts and images, a shared inbox, listening and benchmarks against 5 competitors.
Professional$199
per user / month, billed annually
Unlimited social accounts, automated inbox replies and DMs, 30-day Quick Search, 90-day trend forecasts and custom scheduled reports.
Advanced$399
per user / month, billed annually
Approval workflows, internal comments, message assignment and routing, satisfaction surveys, team productivity and branded reports.
EnterpriseCustom
Single sign-on, compliance tools, 13 months of listening history, attribution and ROI reporting, employee advocacy and onboarding.
Kontentino
Starter$59
per month for 3 users, billed annually ($83 billed monthly)
10 social profiles, 100 AI credits a month, internal and client approvals, mobile app; price rises with users.
Standard$131
per month for 10 users, billed annually ($179 billed monthly)
40 social profiles, 1,000 AI credits, Brand Hub, bulk actions and tasks.
Pro$239
per month for 10 users, billed annually ($323 billed monthly)
Unlimited profiles and AI credits, analytics with competitor benchmarking, account manager.
EnterpriseCustom
Custom seats, SSO, custom onboarding and security terms; quote on request.
Ways to pay less
Hootsuite
- Nonprofit
Up to 60% off for nonprofits
The HootGiving program gives approved nonprofits a discount of up to 60% on the Standard, Professional and Advanced plans, by application.
Kontentino
- Annual discount
Save 25% with annual billing
Kontentino's pricing page shows an annual billing option labelled as a 25% saving.
- Nonprofit
Nonprofit discount on request
The pricing FAQ says a nonprofit discount is available through customer support; the amount is not stated.
Common questions
Which is cheaper, Hootsuite or Kontentino?
As of Nov 13, 2026, Hootsuite starts at $99 per user / month, billed annually, and Kontentino starts at $59 per month for 3 users, billed annually ($83 billed monthly). One is priced for each person and the other is not, so which costs less depends on how many of you use it.
Which has a free plan, Hootsuite or Kontentino?
As of Nov 13, 2026, neither Hootsuite nor Kontentino has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.