Kontentino vs Loomly (2026): which should you pick?
As of Nov 13, 2026, Loomly grades higher than Kontentino: 2.2 against 2.0 out of 4.0.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
Loomly grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Kontentino
Social media planning and client approval platform for teams
Loomly
Social media calendar with approvals, AI drafting and analytics
Which one is for you
Pick Kontentino if
- Fits if an agency needs clients to sign off posts before they go out
- Makes sense if you have 3 to 10 people on the work
Look elsewhere if
- Pricey if you are a solo user, since Starter is priced for 3 users at $59 a month
- Not for you if you want analytics included, as it is an add-on from 54 euros a month on Starter and Standard
- Skip it if you want a free plan, because there is none
- Watch out: subscriptions are non-refundable, per the pricing FAQ
Pick Loomly if
- Fits if you need review and sign-off before posts go out
- Works for small agencies managing a dozen brand accounts
Look elsewhere if
- Skip it if you want a free plan, because there's only a 7-day trial
- Tight if you pick Starter: 3 users and 12 social accounts
- Pricey if you need custom roles, branding or scheduled reports: Beyond is $249 a month yearly
- Watch out: the pricing FAQ says yearly plans cannot be ended early
How we grade them
| 2.0GPAKontentinoFair | 2.2GPALoomlyFair | |
|---|---|---|
| Value for money | DStarter is $59 a month on yearly billing for 3 users, above the $49 dearer-quarter line, and Standard is $131 for 10 users. Analytics add 54 euros a month on the lower plans. | C$49 a month on yearly billing ($65 monthly) for 12 social accounts and 3 users. Beyond is $249. |
| Free plan and trial | CA 14-day trial with no credit card, and no free plan. | C7-day free trial with no card. No free plan. |
| Features | CApprovals, calendar views, scheduling and AI. Analytics with benchmarking is Pro, or a paid add-on. | CCalendar, approvals, AI, inbox, analytics and listening. Scheduled reports, custom branding and custom roles need Beyond. |
| Ease of use | CA web app where you set up profiles, users and approval steps. No store rating on record. | CNo store rating on record. A calendar and approval flow to set up. |
| Platforms and integrations | BWeb, iPhone and Android, with Facebook, Instagram, LinkedIn, TikTok, X, Google Business Profile, Pinterest and Threads. | BWeb, iOS and Android, covering Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, Google Business Profile and Threads. |
| Best for | client approvals for agencies | teams that approve posts before they go out |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Kontentino and Loomly. How we grade
Price against what you get
Kontentino starts at $59 a month and scores 2.3 out of 4 on features, ease of use and platforms. Loomly starts at $49 a month and scores 2.3.
They score the same, and Loomly starts $10 a month lower. Of the other social media schedulers on the chart, 12 score higher than Kontentino for less, and 12 score higher than Loomly for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Kontentino also covers templates.
- Loomly also covers calendar and shared inbox.
At a glance
| Kontentino | Loomly | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $59 per month for 3 users, billed annually ($83 billed monthly) | $49 per month for 12 social accounts and 3 users, billed yearly ($65 billed monthly) |
| Free plan | None | None |
| Free trial | 14-day free trial, no credit card required | 7-day free trial, no credit card required |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Kontentino | Bending Spoons Operations S.p.A. |
| Price read from | kontentino.com | loomly.com |
| Checked | Nov 13, 2026 | Nov 12, 2026 |
Worth knowing
Kontentino
- Price depends on the user count; the figures shown are for 3 users (Starter) and 10 (Standard, Pro).
- Analytics is a paid add-on on Starter and Standard, from €54 a month.
- Subscriptions are non-refundable according to the pricing FAQ.
- The page lists euro prices by default; dollar figures were read from the same page.
Loomly
- There is no free plan, only a 7-day trial.
- Yearly plans cannot be ended early, according to the pricing FAQ.
- Scheduled reports, custom branding and custom roles need the Beyond plan at $249 per month, billed yearly.
- Starter allows 3 users and 12 social accounts.
Key features
Kontentino
- Approval workflow
- Internal and external client approvals, with clients invited by link and no sign-up needed.
- Content calendar views
- Calendar, list and post-idea views on all plans; Standard adds kanban and an Instagram grid preview.
- AI assistance
- AI captions, translation and images, using monthly credits on Starter and Standard.
- Publishing and scheduling
- Drafts, schedules and publishes to Facebook, Instagram, LinkedIn, TikTok, X, Google Business Profile, Pinterest, Threads and YouTube.
- Analytics and benchmarking
- Included in Pro and an add-on for Starter and Standard, covering post, page and competitor performance.
Loomly
- Content calendar
- Posts are planned on a calendar with list, calendar and post views, an ideas board, post inspiration and a hashtag manager.
- Approvals and roles
- Approval workflows are on both plans. Custom roles and custom workflows need the Beyond plan.
- AI assistant
- An AI chat, post generation, captions and AI replies are included. Monthly AI use is limited on Starter and extended on Beyond.
- Engagement inbox
- Replies to comments and messages, saved replies and conversation assignment sit alongside the calendar.
- Analytics and reports
- A post analytics dashboard, link shortener analytics and exportable reports. Scheduled reports are limited to Beyond.
- Social listening
- Mention and trend tracking is capped at 2 listening runs per month on Starter and 5 on Beyond.
Plans
Kontentino
Starter$59
per month for 3 users, billed annually ($83 billed monthly)
10 social profiles, 100 AI credits a month, internal and client approvals, mobile app; price rises with users.
Standard$131
per month for 10 users, billed annually ($179 billed monthly)
40 social profiles, 1,000 AI credits, Brand Hub, bulk actions and tasks.
Pro$239
per month for 10 users, billed annually ($323 billed monthly)
Unlimited profiles and AI credits, analytics with competitor benchmarking, account manager.
EnterpriseCustom
Custom seats, SSO, custom onboarding and security terms; quote on request.
Loomly
Starter$49
per month for 12 accounts, billed yearly ($65 billed monthly)
12 social accounts, 3 users and unlimited calendars, with approvals, scheduling, advanced analytics and limited monthly AI use.
Beyond$249
per month for 60 accounts, billed yearly ($332 billed monthly)
60 social accounts and unlimited users, plus custom branding, custom roles and workflows, hashtag manager and 2FA enforcement.
EnterpriseCustom
61 or more social accounts and unlimited users, with priority support. Priced to the customer.
Ways to pay less
Kontentino
- Annual discount
Save 25% with annual billing
Kontentino's pricing page shows an annual billing option labelled as a 25% saving.
- Nonprofit
Nonprofit discount on request
The pricing FAQ says a nonprofit discount is available through customer support; the amount is not stated.
Loomly
- Annual discount
25% off with yearly billing
Yearly billing is charged upfront and saves 25% against monthly billing: Starter $49 against $65 a month.
- Nonprofit
50% lifetime nonprofit discount
Nonprofits get 50% off for life on presenting a determination letter or an equivalent government-issued document.
Common questions
Which is cheaper, Kontentino or Loomly?
As of Nov 13, 2026, Loomly is cheaper to start with: $49 a month, against $59 a month for Kontentino. Kontentino starts at $59 per month for 3 users, billed annually ($83 billed monthly), and Loomly starts at $49 per month for 12 social accounts and 3 users, billed yearly ($65 billed monthly).
Which has a free plan, Kontentino or Loomly?
As of Nov 13, 2026, neither Kontentino nor Loomly has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.