Iconosquare vs Sotrender (2026): which should you pick?
As of Nov 13, 2026, Iconosquare grades higher than Sotrender: 2.4 against 1.8 out of 4.0.
Checked Oct 17, 2026 and Nov 13, 2026 · graded Oct 17, 2026 and Nov 13, 2026 by ToolGPA
Iconosquare grades higher on value for money, features and platforms. They get the same grade on the free plan and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Iconosquare
Social media analytics and scheduling for brands and agencies
Sotrender
Social media analytics, benchmarking and reporting
Which one is for you
Pick Iconosquare if
- Fits if reporting on Instagram, TikTok and Facebook matters more than posting volume
- Works for agencies sending clients scheduled PDF and XLS reports
Look elsewhere if
- Tight if you're on Starter, at 30 posts a month and one user; Launch stops at 100
- Not for you if you want X or an inbox on the cheapest plan, as both start at Launch at €33
- Pricey if a team needs in: a second user means Scale at €69 a month, and more than 3 users means Custom
- Skip it if you're staying free: 2 profiles, 10 posts a month each and 1 month of history
- Watch out: prices are in euros, and competitor and hashtag tracking need Scale
Pick Sotrender if
- Fits if you want reports on how your pages compare with competitors
- Works for agencies that send PPTX or PDF reports to clients
Look elsewhere if
- Pricey if you track a few profiles, since 5 is $72 a month and 5 more cost $65
- Not for you if you want to schedule or publish posts, as it only reports
- Tight if you want competitor dashboards, which need Plus at $176 a month
- Watch out: prices exclude VAT where it applies, and API access needs a Custom plan
How we grade them
| 2.4GPAIconosquareFair | 1.8GPASotrenderWeak | |
|---|---|---|
| Value for money | CStarter and Launch are one user, so two or three people need Scale: €69 a month billed yearly for 5 profiles and 3 users. At any normal exchange rate that's above this category's $58 dearer quarter but under its $99 dearest tenth. Alone, Starter is €15 for 5 profiles. | D$72 a month on yearly billing for 5 profiles ($80 monthly), above the $49 that starts the dearer quarter. Benchmarking dashboards need Plus at $176. |
| Free plan and trial | CFree for good with 2 profiles and 10 posts a month per profile, plus a 14-day trial with no card. One month of analytics history is thin for an analytics tool, though. | CNo free plan. A 7-day trial with no card. |
| Features | BAnalytics for 8 networks with dashboards and scheduled PDF and XLS reports, scheduling with captions per network, an inbox from Launch, and competitor and hashtag tracking on Scale. Nothing in the listing shows a gap in the core job. | COwn and competitor analytics, influencer analysis, ads optimization and PDF, PPTX and XLS reports. The pages don't describe publishing, and competitor benchmarking dashboards need Plus. |
| Ease of use | CThere's no App Store rating on record for us to go by, and you'll connect profiles and build dashboards to get the most from it. So it gets the ordinary grade. | CNo store rating on record. You connect profiles and pick what to track. |
| Platforms and integrations | BWeb, iPhone and Android, with Zapier, Adobe Express and an MCP link for ChatGPT and Claude. No desktop app, which an A needs. | CWeb only, covering Facebook, Instagram, LinkedIn and YouTube. API access is on the Custom plan. |
| Best for | social analytics and client reports | analytics and benchmarking across four networks |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Iconosquare and Sotrender. How we grade
Price against what you get
Iconosquare starts at about $10.05 a month and scores 2.7 out of 4 on features, ease of use and platforms. Sotrender starts at $72 a month and scores 2.0.
Iconosquare scores higher and starts $61.95 a month lower. Of the other social media schedulers on the chart, 3 score higher than Iconosquare for less, and 52 score higher than Sotrender for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Iconosquare also covers calendar.
- Sotrender also covers dashboards.
At a glance
| Iconosquare | Sotrender | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | €9 per month for up to 3 social profiles, billed annually | $72 per month for 5 profiles, billed annually ($80 billed monthly) |
| Free plan | 1 user, up to 2 social profiles, 10 scheduled posts a month per profile, standard analytics and 1 month of history. | None |
| Free trial | 14-day free trial of all features, no credit card required | 7-day free trial, no credit card required |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Iconosquare (part of Positive) | Sotrender |
| Price read from | iconosquare.com | sotrender.com |
| Checked | Oct 17, 2026 | Nov 13, 2026 |
Worth knowing
Iconosquare
- Starter and Launch include 1 user; Scale includes 3, and more users need the Custom plan.
- Publishing to X and the comments and DMs inbox start at Launch.
- Posting is capped at 30 posts a month on Starter and 100 on Launch; only Scale and Custom are unlimited.
- The free plan keeps just 1 month of analytics history and allows 10 posts a month per profile.
Sotrender
- It is analytics and reporting; the pages do not describe publishing or scheduling posts.
- Competitor benchmarking dashboards need Plus or above.
- Profile limits are tight: 5 on Essential, with 5 extra profiles costing $65 a month.
- Prices exclude VAT where it applies.
Key features
Iconosquare
- Analytics across eight networks
- Reach, engagement and audience data for Instagram, TikTok, Facebook, LinkedIn, X, Threads, Pinterest and YouTube, including Reels and Stories, with custom dashboards.
- Scheduled reports
- Profile, competitor, hashtag and dashboard reports in PDF or XLS, sent on a schedule. Custom adds white-label reports with your own logo.
- Scheduling and cross-posting
- Schedule posts, Stories and Reels to several networks with captions adjusted per network, saved caption templates and a media library.
- Conversations inbox
- From Launch, comments, Facebook and Instagram DMs and brand mentions sit in one inbox with saved replies.
- Competitor and hashtag tracking
- Scale adds competitor benchmarks, hashtag analysis, custom feeds of other accounts and campaign tracking, plus post approval workflows.
- Uma AI Analyst
- An AI analyst answers questions about your social data using credits included in paid plans. An AI assistant drafts captions, and an MCP link opens the data to ChatGPT or Claude.
Sotrender
- Own-profile analytics
- Tracks reach, engagement, content performance, audience demographics and customer service metrics for connected profiles.
- Competitor benchmarking
- Compares your results with competitors and industry on interactive dashboards; this starts on the Plus plan.
- Flexible reports
- Builds reports from chosen profiles, metrics, charts and tables, with exports to PDF, PPTX and XLSX. The page marks this as beta.
- Ads optimization
- A Sotrender Ads module, plus a Meta Ads Optimization add-on described as AI-powered.
- Influencer analysis
- Checks influencers' profiles before a collaboration; Essential includes influencer profiles, and Custom adds a fuller influencer analysis.
- Covered networks
- Reads Facebook, Instagram, LinkedIn and YouTube, and the site also has a TikTok section.
Plans
Iconosquare
Free€0
1 user, up to 2 social profiles, 10 posts a month per profile, standard analytics and 1 month of history.
Starter€9
per month for up to 3 social profiles, billed annually
1 user, 30 posts a month, AI content tools, custom dashboards and 1 year of history. €15 a month for up to 5 profiles.
Launch€33
per month for up to 5 social profiles, billed annually
1 user, 100 posts a month, automated reports, an inbox for comments, DMs and mentions, and X publishing and analytics.
Scale€69
per month for up to 5 social profiles, billed annually
3 users, unlimited posts, approvals, campaign and paid post tracking, competitor and hashtag monitoring. €219 a month at 20 profiles.
Custom€116
per month and up, billed annually
5 to unlimited profiles, one or unlimited users, white-label reports, onboarding and a customer success manager. Arranged through sales.
Sotrender
Essential$72
per month for 5 profiles, billed annually ($80 billed monthly)
3 users, 90 days of history, own, competitor and influencer profile analysis, PDF, PPTX and XLS reports.
Plus$176
per month for 15 profiles, billed annually ($200 billed monthly)
Unlimited users, competitor benchmarking dashboards, 180 days of history and an account manager.
Expert$315
per month for 30 profiles, billed annually ($355 billed monthly)
One year of history, scheduled reports, own logo in reports and unlimited profile swaps.
CustomCustom
Unlimited profiles and users, API access, custom reports and flexible contracts; contact sales.
Ways to pay less
Iconosquare
- Annual discount
Two months free with yearly billing
Paying yearly saves the equivalent of two months: €36 a year on Starter, €72 on Launch, €168 on Scale and €276 on Custom.
Sotrender
- Annual discount
Save up to 12% with annual billing
The pricing page shows annual prices of $72, $176 and $315 a month against $80, $200 and $355 monthly.
Common questions
Which is cheaper, Iconosquare or Sotrender?
As of Nov 13, 2026, Iconosquare is cheaper to start with: about $10.05 a month, against $72 a month for Sotrender. Iconosquare starts at €9 per month for up to 3 social profiles, billed annually, and Sotrender starts at $72 per month for 5 profiles, billed annually ($80 billed monthly).
Which has a free plan, Iconosquare or Sotrender?
As of Nov 13, 2026, only Iconosquare has a free plan. Sotrender does not, though it has a free trial.
Which platforms do Iconosquare and Sotrender run on?
As of Nov 13, 2026, only Iconosquare lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.