Fanpage Karma vs Sotrender (2026): which should you pick?
As of Nov 13, 2026, Fanpage Karma grades higher than Sotrender: 2.4 against 1.8 out of 4.0.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA
Fanpage Karma grades higher on value for money, the free plan and platforms. They get the same grade on features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Fanpage Karma
Social analytics, publishing and inbox in one account
Sotrender
Social media analytics, benchmarking and reporting
Which one is for you
Pick Fanpage Karma if
- Fits if you want to compare your social profiles with competitors for free
- Works for small agencies that want unlimited brands on one price
Look elsewhere if
- Tight if you are staying free: 1 user, 1 brand, 50 posts and 30 days of history
- Watch out: add-ons are billed per brand, from €9 a month each
- Pricey if you add people: Professional includes 3 users, then €9 each
- Watch out: euros show first, and the dollar prices come from the currency switch
Pick Sotrender if
- Fits if you want reports on how your pages compare with competitors
- Works for agencies that send PPTX or PDF reports to clients
Look elsewhere if
- Pricey if you track a few profiles, since 5 is $72 a month and 5 more cost $65
- Not for you if you want to schedule or publish posts, as it only reports
- Tight if you want competitor dashboards, which need Plus at $176 a month
- Watch out: prices exclude VAT where it applies, and API access needs a Custom plan
How we grade them
| 2.4GPAFanpage KarmaFair | 1.8GPASotrenderWeak | |
|---|---|---|
| Value for money | C$35 a month billed annually for unlimited brands, between the category's $29 middle and $79 dearer-quarter mark. | D$72 a month on yearly billing for 5 profiles ($80 monthly), above the $49 that starts the dearer quarter. Benchmarking dashboards need Plus at $176. |
| Free plan and trial | BFree with no time limit and no card: 1 user, 1 brand, 5 owned and 5 competitor profiles, 50 posts a month. | CNo free plan. A 7-day trial with no card. |
| Features | CAnalytics, publishing, inbox, reports, AI credits and an API. Editorial workflows, team inbox and benchmarking are paid add-ons per brand. | COwn and competitor analytics, influencer analysis, ads optimization and PDF, PPTX and XLS reports. The pages don't describe publishing, and competitor benchmarking dashboards need Plus. |
| Ease of use | CNo store rating on record. You connect each profile and build dashboards, so it is a C. | CNo store rating on record. You connect profiles and pick what to track. |
| Platforms and integrations | BWeb only, but with Canva, Google Drive, an API and MCP access. | CWeb only, covering Facebook, Instagram, LinkedIn and YouTube. API access is on the Custom plan. |
| Best for | social media analytics and competitor tracking | analytics and benchmarking across four networks |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Fanpage Karma and Sotrender. How we grade
Price against what you get
Fanpage Karma starts at $35 a month and scores 2.3 out of 4 on features, ease of use and platforms. Sotrender starts at $72 a month and scores 2.0.
Fanpage Karma scores higher and starts $37 a month lower. Of the other social media schedulers on the chart, 12 score higher than Fanpage Karma for less, and 52 score higher than Sotrender for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Fanpage Karma also covers shared inbox.
At a glance
| Fanpage Karma | Sotrender | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $35 per month, billed annually ($49 billed monthly) | $72 per month for 5 profiles, billed annually ($80 billed monthly) |
| Free plan | 1 user and 1 brand, 5 owned and 5 competitor profiles, 50 posts a month and one dashboard with 30 days of history. | None |
| Free trial | None listed | 7-day free trial, no credit card required |
| Web | ||
| Made by | uphill GmbH | Sotrender |
| Price read from | app.fanpagekarma.com | sotrender.com |
| Checked | Nov 12, 2026 | Nov 13, 2026 |
Worth knowing
Fanpage Karma
- The pricing page lists euros first; the US dollar prices are shown by its currency switch and were read from the page data.
- Add-ons such as editorial workflows, team inbox and benchmarking are billed per brand, starting at 9 euros a month each.
- Professional includes 3 users; each additional user costs 9 euros a month.
- The free plan is capped at 1 user, 1 brand and 50 posts a month.
Sotrender
- It is analytics and reporting; the pages do not describe publishing or scheduling posts.
- Competitor benchmarking dashboards need Plus or above.
- Profile limits are tight: 5 on Essential, with 5 extra profiles costing $65 a month.
- Prices exclude VAT where it applies.
Key features
Fanpage Karma
- Analytics dashboards
- Preconfigured dashboards compare your profiles with competitors, with up to 20 profiles per dashboard and 12 months of history on Professional.
- Publishing
- Plan and publish posts from calendar and list views with a media library and Canva and Google Drive integration.
- Community inbox
- Reply to, like, hide and moderate comments and messages for all connected profiles from one inbox.
- Reports
- Professional exports reports as PDF, PowerPoint and CSV; automated delivery and custom design are an add-on.
- AI credits
- Professional includes 100 AI credits, and 1,000 more can be added for each account as an add-on.
- API and MCP access
- Included in Professional; the Data API is billed by usage, per profile or as a credit package.
Sotrender
- Own-profile analytics
- Tracks reach, engagement, content performance, audience demographics and customer service metrics for connected profiles.
- Competitor benchmarking
- Compares your results with competitors and industry on interactive dashboards; this starts on the Plus plan.
- Flexible reports
- Builds reports from chosen profiles, metrics, charts and tables, with exports to PDF, PPTX and XLSX. The page marks this as beta.
- Ads optimization
- A Sotrender Ads module, plus a Meta Ads Optimization add-on described as AI-powered.
- Influencer analysis
- Checks influencers' profiles before a collaboration; Essential includes influencer profiles, and Custom adds a fuller influencer analysis.
- Covered networks
- Reads Facebook, Instagram, LinkedIn and YouTube, and the site also has a TikTok section.
Plans
Fanpage Karma
Free$0
1 user and 1 brand, 5 owned and 5 competitor profiles, 50 posts a month, basic publishing and inbox, and trial AI credits.
Professional$35
per month, billed annually ($49 billed monthly)
Unlimited brands and profiles, 3 users, unlimited posts, 12 months of history, PDF, PowerPoint and CSV reports, 100 AI credits, API and MCP.
EnterpriseCustom
Custom capacity, automation, white label, onboarding and personal support, quoted on request.
Sotrender
Essential$72
per month for 5 profiles, billed annually ($80 billed monthly)
3 users, 90 days of history, own, competitor and influencer profile analysis, PDF, PPTX and XLS reports.
Plus$176
per month for 15 profiles, billed annually ($200 billed monthly)
Unlimited users, competitor benchmarking dashboards, 180 days of history and an account manager.
Expert$315
per month for 30 profiles, billed annually ($355 billed monthly)
One year of history, scheduled reports, own logo in reports and unlimited profile swaps.
CustomCustom
Unlimited profiles and users, API access, custom reports and flexible contracts; contact sales.
Ways to pay less
Fanpage Karma
- Annual discount
Save on yearly billing
Professional is $35 a month billed annually against $49 billed monthly, as shown on the pricing page's two billing views.
Sotrender
- Annual discount
Save up to 12% with annual billing
The pricing page shows annual prices of $72, $176 and $315 a month against $80, $200 and $355 monthly.
Common questions
Which is cheaper, Fanpage Karma or Sotrender?
As of Nov 13, 2026, Fanpage Karma is cheaper to start with: $35 a month, against $72 a month for Sotrender. Fanpage Karma starts at $35 per month, billed annually ($49 billed monthly), and Sotrender starts at $72 per month for 5 profiles, billed annually ($80 billed monthly).
Which has a free plan, Fanpage Karma or Sotrender?
As of Nov 13, 2026, only Fanpage Karma has a free plan. Sotrender does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.