Rival IQ vs Sotrender (2026): which should you pick?
As of Nov 13, 2026, Rival IQ and Sotrender share a 1.8 GPA, neither has a free plan, and Sotrender starts cheaper, at $72 a month against $199 a month.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA
They get the same grade on all five counts.
Price, platforms and features side by side. The table says where each price was read and when.
Rival IQ
Social media benchmarking against competitors, with reports
Sotrender
Social media analytics, benchmarking and reporting
Which one is for you
Pick Rival IQ if
- Fits if your job is comparing your social results with competitors
- Works for agencies that report on several clients every month
Look elsewhere if
- Pricey if you track a handful of rivals, as the entry plan is $199 a month
- Tight if you need history, because Drive keeps 6 months and one user
- Skip it if you need to publish posts, as it lists no scheduling
- Watch out: monthly plans are paid by credit card only, and history starts when you first track a company
Pick Sotrender if
- Fits if you want reports on how your pages compare with competitors
- Works for agencies that send PPTX or PDF reports to clients
Look elsewhere if
- Pricey if you track a few profiles, since 5 is $72 a month and 5 more cost $65
- Not for you if you want to schedule or publish posts, as it only reports
- Tight if you want competitor dashboards, which need Plus at $176 a month
- Watch out: prices exclude VAT where it applies, and API access needs a Custom plan
How we grade them
| 1.8GPARival IQWeak | 1.8GPASotrenderWeak | |
|---|---|---|
| Value for money | DDrive is $199 a month billed yearly ($239 monthly), against a dearest-tenth line of $129 for social tools. Extra companies are $50 a month per 5. | D$72 a month on yearly billing for 5 profiles ($80 monthly), above the $49 that starts the dearer quarter. Benchmarking dashboards need Plus at $176. |
| Free plan and trial | CA 14-day free trial with no card, and no free plan. | CNo free plan. A 7-day trial with no card. |
| Features | CBenchmarking, post and hashtag analysis, scheduled reports, alerts and listening on dearer plans. The pricing page lists no publishing or scheduling. | COwn and competitor analytics, influencer analysis, ads optimization and PDF, PPTX and XLS reports. The pages don't describe publishing, and competitor benchmarking dashboards need Plus. |
| Ease of use | CNo store rating on record. You add companies and handles before the reports mean anything. | CNo store rating on record. You connect profiles and pick what to track. |
| Platforms and integrations | CWeb only. A Data Studio connector sits on Engage and above, and API access is a paid add-on on Engage Pro. | CWeb only, covering Facebook, Instagram, LinkedIn and YouTube. API access is on the Custom plan. |
| Best for | benchmarking your social accounts against competitors | analytics and benchmarking across four networks |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Rival IQ and Sotrender. How we grade
Price against what you get
Rival IQ starts at $199 a month and scores 2.0 out of 4 on features, ease of use and platforms. Sotrender starts at $72 a month and scores 2.0.
They score the same, and Sotrender starts $127 a month lower. Of the other social media schedulers on the chart, 59 score higher than Rival IQ for less, and 52 score higher than Sotrender for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
At a glance
| Rival IQ | Sotrender | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $199 per month, billed annually ($239 billed monthly) | $72 per month for 5 profiles, billed annually ($80 billed monthly) |
| Free plan | None | None |
| Free trial | 14-day free trial, no credit card required. | 7-day free trial, no credit card required |
| Web | ||
| Made by | Rival IQ | Sotrender |
| Price read from | rivaliq.com | sotrender.com |
| Checked | Nov 12, 2026 | Nov 13, 2026 |
Worth knowing
Rival IQ
- Plans are capped by tracked companies (10, 20 or 40), and extra companies are sold in packs of 5 for $50 a month.
- Rival IQ is for analytics and listening; the pricing page lists no publishing or scheduling.
- Data history is limited by plan, from 6 months on Drive to 24 on Engage Pro, and begins when a company is first tracked.
- Monthly plans can be paid only by credit card; invoicing is offered on annual plans.
Sotrender
- It is analytics and reporting; the pages do not describe publishing or scheduling posts.
- Competitor benchmarking dashboards need Plus or above.
- Profile limits are tight: 5 on Essential, with 5 extra profiles costing $65 a month.
- Prices exclude VAT where it applies.
Key features
Rival IQ
- Competitive benchmarking
- Tracks one handle per network for each company you add, so your accounts can be compared with competitors, partners or influencers.
- Social posts analysis
- Analyzes every available post from the tracked companies, with hashtag analysis and a chart builder that is included on every plan.
- Scheduled reports and alerts
- Reports can be exported as CSV, PowerPoint, PDF or PNG and delivered automatically. Email alerts flag a breakout post or a change by a tracked company.
- Social listening
- Saved searches monitor topics and mentions continuously on Engage and above, and Instant Search covers one-off research.
- Private account analytics
- Engage adds reporting on your own Facebook, Instagram, Twitter and LinkedIn data, and Facebook Ads reports and alerts.
- Data Studio connector
- Engage and Engage Pro can send social metrics into Google Data Studio. API access is a paid add-on on Engage Pro.
Sotrender
- Own-profile analytics
- Tracks reach, engagement, content performance, audience demographics and customer service metrics for connected profiles.
- Competitor benchmarking
- Compares your results with competitors and industry on interactive dashboards; this starts on the Plus plan.
- Flexible reports
- Builds reports from chosen profiles, metrics, charts and tables, with exports to PDF, PPTX and XLSX. The page marks this as beta.
- Ads optimization
- A Sotrender Ads module, plus a Meta Ads Optimization add-on described as AI-powered.
- Influencer analysis
- Checks influencers' profiles before a collaboration; Essential includes influencer profiles, and Custom adds a fuller influencer analysis.
- Covered networks
- Reads Facebook, Instagram, LinkedIn and YouTube, and the site also has a TikTok section.
Plans
Rival IQ
Drive$199
per month for 10 companies, billed annually ($239 billed monthly)
10 tracked companies, 6 months of data history and 1 user. Extra companies cost $50 a month per 5; extra users $10 a month.
Engage$299
per month for 20 companies, billed annually ($349 billed monthly)
20 companies, 12 months of history, 2 users, 2 social listening saved searches, private data analysis and Facebook Ads reporting.
Engage Pro$469
per month for 40 companies, billed annually ($559 billed monthly)
40 companies, 24 months of history, 5 users, 10 listening saved searches, multi-handle private data and estimated impressions.
EnterpriseCustom
Enterprise and volume packages for larger tracking needs, quoted by the sales team.
Sotrender
Essential$72
per month for 5 profiles, billed annually ($80 billed monthly)
3 users, 90 days of history, own, competitor and influencer profile analysis, PDF, PPTX and XLS reports.
Plus$176
per month for 15 profiles, billed annually ($200 billed monthly)
Unlimited users, competitor benchmarking dashboards, 180 days of history and an account manager.
Expert$315
per month for 30 profiles, billed annually ($355 billed monthly)
One year of history, scheduled reports, own logo in reports and unlimited profile swaps.
CustomCustom
Unlimited profiles and users, API access, custom reports and flexible contracts; contact sales.
Ways to pay less
Rival IQ
- Annual discount
Save 15% with annual billing
Rival IQ's pricing page says annual plans save 15% against monthly billing.
- Nonprofit
Nonprofit pricing and training
The pricing FAQ says Rival IQ offers nonprofit pricing and training; the terms are given on request.
Sotrender
- Annual discount
Save up to 12% with annual billing
The pricing page shows annual prices of $72, $176 and $315 a month against $80, $200 and $355 monthly.
Common questions
Which is cheaper, Rival IQ or Sotrender?
As of Nov 13, 2026, Sotrender is cheaper to start with: $72 a month, against $199 a month for Rival IQ. Rival IQ starts at $199 per month, billed annually ($239 billed monthly), and Sotrender starts at $72 per month for 5 profiles, billed annually ($80 billed monthly).
Which has a free plan, Rival IQ or Sotrender?
As of Nov 13, 2026, neither Rival IQ nor Sotrender has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.