Indexly vs Otterly.AI (2026): which should you pick?

Pick Indexly if

• Fits if you want AI tracking and SEO chores like audits and indexing in one account
• Works for small sites that want free AI referral analytics for up to two sites

Look elsewhere if

• Skip it if you want Grok or AI Overviews in a bundle, as they need Scale at $499 a month
• Pricey if you want every agent, as SEO Visibility and Forum Agents add $49 a month and Content and Social Agents $99
• Not for you if you want to try the tracking before paying, since there's no trial
• Watch out: the API, white-label and custom reports start at Scale, $499 a month
• Tight if you track many engines, as the AI Visibility module picks 3 models for 2 sites and 2 countries

Pick Otterly.AI if

• Fits if a daily read on ChatGPT, Perplexity, AI Overviews and Copilot is what you need
• Works for agencies that brand client reports through Looker Studio, from Standard

Look elsewhere if

• Skip it if Gemini, AI Mode or Claude matter to you, as they're paid add-ons on every plan, and all seven engines add $227 a month on Standard
• Not for you if you need white-label reports, as there aren't any
• Tight if you start on Lite, with 15 prompts, one workspace, no API or MCP, and no extra prompt packs
• Pricey if you outgrow Lite, as Standard is $160 a month yearly and extra prompts are $99 per 100, with 300 at most before Premium at $422
• Watch out: Claude is tracked through its API using the Haiku model, and crawler analytics needs server log files you upload

Indexly

• Content, social and forum agents and SEO Visibility are separate modules: SEO Visibility and Forum Agents are $49 a month, Content and Social Agents $99.
• The bundles differ in AI engines covered: Grok and Google AI Overviews come only with Scale at $499 a month.
• The API, white-label reports and custom reports start at the Scale plan.
• Prices are listed as billed monthly; the FAQ says annual billing is 17% less.

Otterly.AI

• Google AI Mode and Gemini cost $9, $59 or $149 a month each by plan, and Claude $29, $109 or $439, so all seven engines on Standard add $227 a month.
• Google AI Mode, Gemini and Claude are paid add-ons on every plan; Claude is tracked through its API using the Haiku model.
• Lite has one workspace; extra prompts are sold in packs of 100 on Standard and Premium only.
• There is no white-label option; the Looker Studio connector is the suggested way to brand client reports.

Indexly

AI visibility tracking

Tracks prompts daily and reports a visibility score, share of voice and sentiment, including where AI answers state things about the brand that are wrong.

Citation gap analysis

Shows which pages AI answers cite when your brand is missing, so you can see what content or listings would close the gap.

SEO and AI readiness audits

Crawls the site for technical SEO problems and checks AI crawler access, llms.txt and schema markup; it can also submit pages to Google and Bing for indexing.

Content agents

Plan, write and refresh articles and publish them to WordPress, Shopify, Webflow or Ghost from a 30-day content calendar.

Social and forum agents

Draft and schedule posts for LinkedIn, X and Instagram, and watch Reddit for questions where a reply could help, with AI-drafted answers.

AI traffic analytics

Free analytics module showing visits from ChatGPT, Perplexity, Gemini and others next to Google and Bing traffic, with lead attribution.

Otterly.AI

Daily prompt monitoring

Tracks set prompts every day and reports brand mentions, coverage, share of voice and sentiment per engine, in more than 70 countries.

Link citation analysis

Shows which URLs and domains each AI engine cites for a prompt, with a domain ranking to find the sources worth targeting.

AI prompt research

Suggests prompts customers are likely to ask AI search tools about a brand or topic, as a starting set to monitor.

GEO audit

A technical audit of site URLs for generative engine readiness; Lite allows 1,000 audited URLs a month, Premium 10,000.

Agent Analytics

Reports AI agent and crawler visits to your site from server log files you upload.

API, MCP and Looker Studio

An API and MCP server give programmatic access to the data; the Looker Studio connector comes with Standard and above.

Indexly

• Analytics$0

  2 sites, search performance from Google and Bing, AI traffic with page-level attribution, social performance and lead analytics.

• AI Visibility$99

  per month for 100 prompts on 3 AI models, billed monthly

  2 sites and 2 countries, tracked daily; pick 3 of ChatGPT, Claude, Gemini, Perplexity, Copilot and Google AI Overviews. Sentiment and competitors.

• Starter$99

  per month for 50 prompts, billed monthly

  Bundle with SEO and AI audits, automated indexing, citation gaps, competitor analysis and 10 AI-written articles a month.

• Growth$299

  per month for 100 prompts, billed monthly

  Tracks ChatGPT, Perplexity and Gemini, with 30 articles a month, CMS publishing, Reddit monitoring and team collaboration.

• Scale$499

  per month for 200 prompts, billed monthly

  Adds Grok and Google AI Overviews, 60 articles a month, the API, custom and white-label reports and a key account manager.

Otterly.AI

• Lite$25

  per month, billed yearly ($29 billed monthly)

  15 prompts tracked daily on ChatGPT, Google AI Overviews, Perplexity and Copilot, unlimited team members, one workspace. No API, MCP or extra prompts.

• Standard$160

  per month, billed yearly ($189 billed monthly)

  100 prompts, API, MCP and Agent Analytics. Extra prompts are $99 per 100 a month, up to 300 more before you must move to Premium.

• Premium$422

  per month, billed yearly ($489 billed monthly)

  400 prompts with everything in Standard. Extra prompts are $99 per 100 a month.

• EnterpriseCustom

  From 1,000 prompts, with SSO, custom terms, a quarterly GEO health check and a dedicated success manager.

Indexly

• Annual discount

  17% off with annual billing

  Indexly's pricing FAQ says customers who choose annual billing get a 17% discount.

Otterly.AI

No public discounts listed.