Instapage vs Pagewiz (2026): which should you pick?

Pick Instapage if

• Fits if your team needs to comment on pages before they go live
• Works for advertisers who build many similar pages from one template and want server-side A/B tests

Look elsewhere if

• Pricey if you're a small business, as the cheapest plan is $79 a month billed yearly, $99 by the month
• Not for you if you want to try it without a card, as the trial needs one and ends at 2,500 visitors
• Tight if traffic takes off: Create stops at 15,000 visitors and more than 50,000 needs a custom yearly contract
• Watch out: A/B tests and dynamic text need Optimize at $159, and heatmaps and root domain publishing need custom-priced Convert

Pick Pagewiz if

• Fits if you run paid ads and want many landing pages to A/B test
• Works for agencies that need several client accounts in one place

Look elsewhere if

• Skip it if you want a full website or a store, because it builds landing pages only
• Tight if you get traffic: Basic stops at 5,000 unique visitors and 2 custom domains
• Pricey if you grow, with Pro at $169 a month for 100,000 visitors
• Watch out: the site shows placeholder text in places, which makes you wonder how actively it's kept up

Instapage

• There is no free plan, and the 14-day trial needs a card and ends early after 2,500 unique visitors.
• Plans are capped by unique monthly visitors: 15,000 on Create and 30,000 or 50,000 on Optimize; more traffic needs a custom annual contract.
• A/B testing and dynamic text replacement need Optimize; heatmaps and root domain publishing are only on the custom-priced Convert plan.

Pagewiz

• Each plan is capped by unique visitors; going over triggers an upgrade request, not a shutdown.
• It builds landing pages rather than full multi-page sites or stores.
• The site shows placeholder text in places, so check that the product is actively maintained.

Instapage

Drag-and-drop builder and templates

Pages are built on a free canvas or a fluid grid from more than 200 templates, with grouping and alignment tools and the Thor Render Engine for fast loading.

Instablocks, forms and popups

Custom blocks, forms and popups are saved to shared libraries for reuse. Popups trigger on time, exit intent or scroll depth, and sticky bars hold offers in view.

A/B testing

Optimize runs server-side tests with any number of variants, custom traffic splits, a hypothesis for each experiment and a history of past results.

Dynamic text and personalization

Optimize swaps copy using URL parameters such as search terms; Convert creates a personalized page for each ad and audience.

Collections

Programmatic pages share one template and a connected content table to produce a set of landing pages, each Collection counting as one published page.

Collaboration and AI content

Reviewers leave threaded comments and annotations on the page in real time, and built-in AI writes headlines, paragraphs, CTAs and variants for tests.

Pagewiz

Drag-and-drop builder

A visual editor for landing pages, with free use of custom HTML, CSS and JavaScript.

Templates

Over 100 templates are included in every plan.

A/B testing

Split-test page variants; the pricing page lists A/B testing on every plan.

Lead management

Leads are stored in the account, emailed as notifications, and passed to CRMs by webhook or Zapier.

Multi-client accounts

Agencies can manage multiple client accounts, each with custom domains.

Instapage

• Create$79

  per month for 15,000 visitors, billed annually ($99 billed monthly)

  The builder, reusable blocks and forms, popups and sticky bars, AI content, contacts and email, collaboration and programmatic pages.

• Optimize$159

  per month for 30,000 visitors, billed annually ($199 billed monthly)

  Adds server-side A/B tests, scheduling, multi-step forms and dynamic text. At 50,000 visitors it is $239 a month billed annually ($299 monthly).

• ConvertCustom

  Custom traffic, ad-to-page personalization, global elements, root domain publishing, heatmaps, direct lead bypass and a customer success manager.

Pagewiz

• Basic$25

  per month, billed annually ($29 billed monthly)

  5,000 unique visitors, 2 custom domains, unlimited landing pages and A/B testing.

• Standard$42

  per month, billed annually ($49 billed monthly)

  10,000 unique visitors and 5 custom domains.

• Plus$84

  per month, billed annually ($99 billed monthly)

  30,000 unique visitors, 10 custom domains and a script library.

• Pro$169

  per month, billed annually ($199 billed monthly)

  100,000 unique visitors and 25 custom domains.

Instapage

• Annual discount

  Save up to 20% with annual billing

  Annual billing lowers Create from $99 to $79 a month and Optimize from $199 to $159 at 30,000 visitors, or from $299 to $239 at 50,000.

Pagewiz

• Annual discount

  Save 15% with annual billing

  The pricing page lists a 15% saving on every plan when billed annually instead of monthly.