Pagewiz vs Unbounce (2026): which should you pick?

Pick Pagewiz if

• Fits if you run paid ads and want many landing pages to A/B test
• Works for agencies that need several client accounts in one place

Look elsewhere if

• Skip it if you want a full website or a store, because it builds landing pages only
• Tight if you get traffic: Basic stops at 5,000 unique visitors and 2 custom domains
• Pricey if you grow, with Pro at $169 a month for 100,000 visitors
• Watch out: the site shows placeholder text in places, which makes you wonder how actively it's kept up

Pick Unbounce if

• Fits if you test every landing page and want AI to split the traffic between versions
• Works for agencies running campaign pages for several clients

Look elsewhere if

• Tight if you start on Starter, since 500 visitors a month goes fast once ads are running
• Pricey if A/B testing is why you're here, as it starts at $112 a month, and AI traffic routing at $187
• Not for you if you want pop-ups on the cheapest plan, as they start on Build at $74
• Watch out: passing the visitor limit brings an overage fee the pricing page gives no rate for
• Watch out: the trial is one user with no custom domain and some traffic limits, and Build still allows 1 user

Pagewiz

• Each plan is capped by unique visitors; going over triggers an upgrade request, not a shutdown.
• It builds landing pages rather than full multi-page sites or stores.
• The site shows placeholder text in places, so check that the product is actively maintained.

Unbounce

• Starter allows only 5 pages and 500 visitors a month; pop-ups, sticky bars and multi-step forms start at Build.
• A/B testing starts at Experiment ($112 a month billed annually), and Smart Traffic needs Optimize.
• Passing the visitor limit brings a one-time overage fee; the pricing page does not give the rate.
• The trial is limited to a single user and no custom domain, with some traffic restrictions.

Pagewiz

Drag-and-drop builder

A visual editor for landing pages, with free use of custom HTML, CSS and JavaScript.

Templates

Over 100 templates are included in every plan.

A/B testing

Split-test page variants; the pricing page lists A/B testing on every plan.

Lead management

Leads are stored in the account, emailed as notifications, and passed to CRMs by webhook or Zapier.

Multi-client accounts

Agencies can manage multiple client accounts, each with custom domains.

Unbounce

Drag-and-drop landing pages

Build pages from 100+ templates or from scratch, publish them to unlimited subdomains or a WordPress site, with hosting included.

Pop-ups and sticky bars

From the Build plan, add pop-ups and sticky bars to landing pages, with scheduling and advanced triggers on Optimize.

A/B testing

The Experiment plan adds unlimited A/B tests and variants, manual traffic splits and confidence intervals for each result.

Smart Traffic

On Optimize, AI routes each visitor to the page variant most likely to convert for someone like them, instead of an even split.

AI copywriting and MCP server

AI copywriting comes with Build and above, and an MCP server on every plan lets assistants such as Claude and ChatGPT build and manage pages.

Forms and lead routing

Lead gen and multi-step forms send leads to CRMs and email tools through in-app integrations, Zapier or webhooks.

Pagewiz

• Basic$25

  per month, billed annually ($29 billed monthly)

  5,000 unique visitors, 2 custom domains, unlimited landing pages and A/B testing.

• Standard$42

  per month, billed annually ($49 billed monthly)

  10,000 unique visitors and 5 custom domains.

• Plus$84

  per month, billed annually ($99 billed monthly)

  30,000 unique visitors, 10 custom domains and a script library.

• Pro$169

  per month, billed annually ($199 billed monthly)

  100,000 unique visitors and 25 custom domains.

Unbounce

• Starter$22

  per month for up to 500 visitors, billed annually ($29 monthly)

  5 landing pages, 1 user, 1 root domain, lead gen forms, the MCP server and hosting, with unlimited conversions.

• Build$74

  per month for up to 20,000 visitors, billed annually ($99 monthly)

  Unlimited pages, pop-ups and sticky bars, multi-step forms, AI copywriting, custom code and 1,000+ integrations. 1 user and 1 root domain.

• Experiment$112

  per month for up to 30,000 visitors, billed annually ($149 monthly)

  Unlimited A/B testing and variants, dynamic text replacement and conversion reporting, for 3 users and 2 root domains.

• Optimize$187

  per month for up to 50,000 visitors, billed annually ($249 monthly)

  AI traffic optimization (Smart Traffic), scheduling, advanced triggers and audience insights, for 5 users and 3 root domains.

• ConciergeCustom

  From 100,000 visitors a month, 15 users and 5 root domains, with implementation services and a dedicated success manager.

• AgencyCustom

  For agencies running client campaigns: from 50,000 visitors, 5 users and 10 root domains, plus a listing in the partner directory.

Pagewiz

• Annual discount

  Save 15% with annual billing

  The pricing page lists a 15% saving on every plan when billed annually instead of monthly.

Unbounce

• Annual discount

  Save 25% with yearly billing

  Unbounce's pricing page lists a 25% saving on yearly billing: Starter is $22 a month instead of $29, Build $74 instead of $99 and Optimize $187 instead of $249.