KIME vs Scrunch (2026): which should you pick?
As of Oct 23, 2026, KIME grades higher than Scrunch: 2.2 against 1.8 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
KIME grades higher on value for money and platforms. They get the same grade on the free plan, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
KIME
AI visibility tracking with an agent that carries out fixes
Scrunch
AI search monitoring plus pages served to AI agents
Which one is for you
Pick KIME if
- Fits if you want an agent to carry out some fixes, within 10 actions a month on Explorer
- Works for teams starting to run ChatGPT ads, as the campaign builder is on every plan
Look elsewhere if
- Pricey if you need Perplexity too, as a third engine means Core at $459 a month
- Skip it if Claude tracking matters, as KIME prices it well above the other engines
- Tight if you want lots of agent work, with 10 actions a month on Explorer and 30 on Core
- Watch out: quarterly and annual plans keep running to the end of the term when you cancel
- Watch out: Grok, DeepSeek, Copilot and Meta AI are only on Enterprise, and prices show in euros by default
Pick Scrunch if
- Fits if you're a large brand weighing Agent Pages, which serve AI agents a cleaned-up copy of your site
- Works for agencies running several client brands and pitch workspaces from one account
Look elsewhere if
- Skip it if Gemini, Claude or AI Mode matter, as they're tracked on Enterprise only
- Pricey if you're a small team: Core is $250 a month for one brand and 125 prompts
- Tight if you sell in several countries or watch many rivals: Core allows one country and 5 competitors
- Watch out: the API, SSO and Agent Pages are Enterprise only, and Enterprise prices aren't published
- Watch out: the only trial is 7 days of Core, and Scrunch became a Sitecore company in 2026
How we grade them
| 2.2GPAKIMEFair | 1.8GPAScrunchWeak | |
|---|---|---|
| Value for money | CExplorer is $109 a month (€99) for 50 prompts on 2 engines, 10 agent actions, 5 seats, MCP and the API. That's above this category's dearer quarter, short of its dearest tenth. Yearly billing saves 15%. | DCore is $250 a month for 125 prompts and 5,000 responses, one brand and 5 users. That's well into this category's dearest tenth, which starts at $129. Agency Core is $500. |
| Free plan and trial | CA 7-day free trial of Explorer or Core with the full features, started from the pricing page with no sales call. There's no free plan. | CNo free plan, just a 7-day free trial of Core. A week is enough to see the first answers come in, not to watch a trend. |
| Features | CDaily tracking by country and language, sentiment, citations, prompt volume estimates, an agent that writes content or outreach, ChatGPT ads and a site check. The gaps: Explorer covers 2 engines, Core 3, and agent actions are capped monthly. | CPosition, sentiment and cited sources per prompt, with personas, funnel stages, site audits, AI bot traffic and product-level shopping data. The gap is engines: Core watches four, and Gemini, Claude, AI Mode, Grok and Meta AI need Enterprise. |
| Ease of use | CNo rating on record. It suggests prompts, but you still pick engines, countries and competitors, and decide what the 10 agent actions go on. | CNo rating on record. You set prompts, competitors, personas and funnel stages before the data says much, and Core caps you at 5 competitors and one country. |
| Platforms and integrations | BWeb only, with no desktop or phone app. Every plan has MCP for ChatGPT and Claude, an API and a Looker Studio connection. | CWeb only, with no desktop or phone app. Looker Studio is the one integration on record, and the API and SSO come only with Enterprise. |
| Best for | AI visibility tracking with an agent that does the fixes | brands that want monitoring plus pages for AI agents |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: KIME and Scrunch. How we grade
Price against what you get
KIME starts at $109 a month and scores 2.3 out of 4 on features, ease of use and platforms. Scrunch starts at $250 a month and scores 2.0.
KIME scores higher and starts $141 a month lower. Of the other AI search visibility tools on the chart, 22 score higher than KIME for less, and 98 score higher than Scrunch for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- KIME also covers AI agents and dashboards.
- Scrunch also covers web analytics and content optimization.
At a glance
| KIME | Scrunch | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $109 per month for 50 prompts on 2 AI engines, billed monthly | $250 per month for 125 prompts |
| Free plan | None | None |
| Free trial | 7-day free trial of Explorer or Core with the plan's full features | 7-day free trial of the Core plan |
| Web | ||
| Made by | KIME | Scrunch |
| Price read from | kime.ai | scrunch.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
KIME
- Prices show in euros by default; the dollar figures here come from the page's currency switcher data.
- Explorer covers 2 AI engines and Core 3; each extra engine raises the price, with Claude priced well above the others.
- Agent executions are capped each month: 10 on Explorer, 30 on Core, 40 to 100 on Enterprise.
- Quarterly and annual plans run to the end of the committed term when cancelled.
Scrunch
- Core covers four AI platforms; Claude, Gemini, Google AI Mode, Grok and Meta AI are tracked only on Enterprise.
- Core is limited to 1 brand workspace, 5 user licenses, 5 competitors and one country.
- API access, SSO and the Agent Experience Platform are listed for Enterprise only.
- Scrunch became a Sitecore company in 2026; it says it continues to run as a standalone platform.
Key features
KIME
- Prompt tracking
- Runs chosen prompts daily by country and language and reports visibility, placement, share of voice, sentiment and citations against competitors.
- AI Perception
- Shows how AI models describe and perceive a brand, with a prompt volume estimator and prompt suggestions.
- AWX agentic execution
- An action center ranks opportunities, and the agent carries some out: writing content, drafting outreach or fixing structure. 10 a month on Explorer, 30 on Core.
- ChatGPT ads
- A campaign builder and ads manager for ChatGPT ads, and a library of ads seen across AI search engines, on every plan.
- AI website health check
- Scores how ready a website is for AI crawlers and answer engines.
- MCP, API and Data Studio
- Every plan can connect KIME's data to AI agents through MCP, query it by API, or pull it into Data Studio.
Scrunch
- Monitoring and citations
- Tracks brand presence, position, sentiment and the sources cited for each prompt, with competitors, personas and funnel stages.
- Insights and recommendations
- Turns monitoring data into suggested changes; Core includes one page optimization a month and basic content generation.
- Agent Experience Platform
- Enterprise plans include Agent Pages, which deliver an optimized version of a site to AI agents that visit it.
- Site audits and bot traffic
- Audits pages for how well AI can read them and reports AI agent and bot visits; Core includes 5 audits a month.
- Shopping and query fan-out
- Product-level AI search performance and the follow-up searches AI tools run behind a prompt; fan-out is limited on Core.
- Agency workspaces
- Agency plans manage several client brands and pitch workspaces from one place, with access controls and white-label output.
Plans
KIME
Explorer$109
per month for 50 prompts on 2 AI engines, billed monthly
ChatGPT and Google AI Mode included, 3,000 AI responses and 10 agent executions a month, 5 seats, MCP and API access. €99 in euros.
Core$459
per month for 200 prompts on 3 AI engines, billed monthly
Adds Perplexity, 18,000 AI responses and 30 agent executions a month, 10 seats and onboarding. €399 in euros.
Agency starter$569
per month for 200 prompts, billed monthly
For agencies: 10 seats, unlimited client and pitch workspaces, and view-only access for clients. €499 in euros.
EnterpriseCustom
Custom prompt volume, all engines including Grok, DeepSeek, Copilot and Meta AI, 30 to 50 seats, Slack support and quarterly workshops.
Scrunch
Core$250
per month for 125 prompts
For brands: 5,000 responses a month on ChatGPT, Perplexity, Google AI Overviews and Copilot, 5 site audits a month, 1 brand workspace and 5 users.
Agency Core$500
per month for 250 prompts
For agencies: 10,000 responses a month, 3 brand workspaces, 3 pitch workspaces, 5 site audits per brand a month and unlimited users.
EnterpriseCustom
Custom prompts and workspaces, 9 AI platforms, the Agent Experience Platform, full site audits, API access, SSO and a dedicated account team.
Agency EnterpriseCustom
For large agencies: custom brand and pitch workspaces, full site audits, the Agent Experience Platform, SSO and a dedicated account team.
Ways to pay less
KIME
- Annual discount
Save 15% with annual billing
KIME's pricing page says annual billing saves 15% and quarterly billing 5% compared with paying monthly.
Scrunch
No public discounts listed.
Common questions
Which is cheaper, KIME or Scrunch?
As of Oct 23, 2026, KIME is cheaper to start with: $109 a month, against $250 a month for Scrunch. KIME starts at $109 per month for 50 prompts on 2 AI engines, billed monthly, and Scrunch starts at $250 per month for 125 prompts.
Which has a free plan, KIME or Scrunch?
As of Oct 23, 2026, neither KIME nor Scrunch has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.