Known Agents vs Scrunch (2026): which should you pick?

Pick Known Agents if

• Fits if you publish online and want to choose which AI crawlers can read your site
• Works for developers who need to verify AI agents in their own code through an API

Look elsewhere if

• Skip it if you want to know what ChatGPT says about your brand, as it doesn't check answers
• Tight if your site is busy: every API call and batch item counts, so budget about twice your human visits
• Not for you if you can't touch your server, CDN or WordPress setup, as there's no pasted script
• Watch out: the free plan stops at 100,000 events a month, with 1 project and only the basic features
• Watch out: custom features, a custom API and live support are on Enterprise, arranged through a demo

Pick Scrunch if

• Fits if you're a large brand weighing Agent Pages, which serve AI agents a cleaned-up copy of your site
• Works for agencies running several client brands and pitch workspaces from one account

Look elsewhere if

• Skip it if Gemini, Claude or AI Mode matter, as they're tracked on Enterprise only
• Pricey if you're a small team: Core is $250 a month for one brand and 125 prompts
• Tight if you sell in several countries or watch many rivals: Core allows one country and 5 competitors
• Watch out: the API, SSO and Agent Pages are Enterprise only, and Enterprise prices aren't published
• Watch out: the only trial is 7 days of Core, and Scrunch became a Sitecore company in 2026

Known Agents

• It measures bot visits and AI referrals to your site; it does not check what AI engines say about your brand in their answers.
• Events include every API call and each item in a batch; the vendor suggests budgeting about twice your monthly human visits.
• The free plan stops at its monthly event limit; paid plans get an email suggesting an upgrade when they run over.
• It needs a server, CDN or WordPress integration to collect data, rather than a script pasted into the page.

Scrunch

• Core covers four AI platforms; Claude, Gemini, Google AI Mode, Grok and Meta AI are tracked only on Enterprise.
• Core is limited to 1 brand workspace, 5 user licenses, 5 competitors and one country.
• API access, SSO and the Agent Experience Platform are listed for Enterprise only.
• Scrunch became a Sitecore company in 2026; it says it continues to run as a standalone platform.

Known Agents

Agent Analytics

Lists the crawlers, scrapers and AI agents visiting a site in real time, with traffic trends, pages visited, sessions, errors and robots.txt violations per agent.

AI chat referral tracking

Counts human visits that come from ChatGPT, Claude, Gemini, Copilot, Perplexity, DeepSeek and other AI chats, kept apart from bot traffic.

Automatic robots.txt

Serves a robots.txt that blocks or allows agents by category and updates itself as new bots are found; the WordPress plugin can block bots that ignore it.

Agent Identification API

Identifies and verifies the agent behind an incoming request from your own code, for setting access rules by verified identity.

Server-side collection

Data is sent from the server, CDN or backend rather than a browser script, so it still works when browser analytics are blocked.

Agent Directory

A public directory of thousands of agents and bots that says who runs each one, what it does and how to manage its access.

Scrunch

Monitoring and citations

Tracks brand presence, position, sentiment and the sources cited for each prompt, with competitors, personas and funnel stages.

Insights and recommendations

Turns monitoring data into suggested changes; Core includes one page optimization a month and basic content generation.

Agent Experience Platform

Enterprise plans include Agent Pages, which deliver an optimized version of a site to AI agents that visit it.

Site audits and bot traffic

Audits pages for how well AI can read them and reports AI agent and bot visits; Core includes 5 audits a month.

Shopping and query fan-out

Product-level AI search performance and the follow-up searches AI tools run behind a prompt; fan-out is limited on Core.

Agency workspaces

Agency plans manage several client brands and pitch workspaces from one place, with access controls and white-label output.

Known Agents

• Free$0

  1 project and 100,000 events a month, with basic features. The vendor says this covers most websites.

• Startup$25

  per month for 1M events, billed yearly ($29 billed monthly)

  3 projects, 1 million events a month, the premium features and priority support.

• Growth$250

  per month for 10M events, billed yearly ($299 billed monthly)

  10 projects, 10 million events a month, the premium features and high-priority support.

• EnterpriseCustom

  Unlimited projects, usage-based events, custom features and API, and dedicated live support. Arranged through a demo.

Scrunch

• Core$250

  per month for 125 prompts

  For brands: 5,000 responses a month on ChatGPT, Perplexity, Google AI Overviews and Copilot, 5 site audits a month, 1 brand workspace and 5 users.

• Agency Core$500

  per month for 250 prompts

  For agencies: 10,000 responses a month, 3 brand workspaces, 3 pitch workspaces, 5 site audits per brand a month and unlimited users.

• EnterpriseCustom

  Custom prompts and workspaces, 9 AI platforms, the Agent Experience Platform, full site audits, API access, SSO and a dedicated account team.

• Agency EnterpriseCustom

  For large agencies: custom brand and pitch workspaces, full site audits, the Agent Experience Platform, SSO and a dedicated account team.

Known Agents

• Annual discount

  Save up to 16% with yearly billing

  Known Agents lists Startup at $25 a month billed yearly instead of $29 (14% less) and Growth at $250 instead of $299 (16% less).

Scrunch

No public discounts listed.