KNWN vs Otterly.AI (2026): which should you pick?

Pick KNWN if

• Fits if you only need four AI engines watched for a few prompts
• Works for small brands that want topic ideas where rivals show up and they don't

Look elsewhere if

• Tight if you track more than a handful of questions, with 10 prompts on Pro and 50 on Scale
• Skip it if Google AI Overviews or Copilot matter to you, as neither is tracked
• Not for you if you want a trial before paying, beyond the one free scan at sign-up
• Pricey if you need several logins, as Pro has 1 user and Growth's 3 users cost $99 a month
• Watch out: no integrations or API are listed, and DualWeb and MCP builds are scoped separately on a call

Pick Otterly.AI if

• Fits if a daily read on ChatGPT, Perplexity, AI Overviews and Copilot is what you need
• Works for agencies that brand client reports through Looker Studio, from Standard

Look elsewhere if

• Skip it if Gemini, AI Mode or Claude matter to you, as they're paid add-ons on every plan, and all seven engines add $227 a month on Standard
• Not for you if you need white-label reports, as there aren't any
• Tight if you start on Lite, with 15 prompts, one workspace, no API or MCP, and no extra prompt packs
• Pricey if you outgrow Lite, as Standard is $160 a month yearly and extra prompts are $99 per 100, with 300 at most before Premium at $422
• Watch out: Claude is tracked through its API using the Haiku model, and crawler analytics needs server log files you upload

KNWN

• Prompt limits are small: 10 on Pro, 25 on Growth and 50 on Scale.
• Signing up runs a free scan, but the pricing lists no free plan or trial, and the page does not say whether annual billing exists.
• Tracks four engines only: ChatGPT, Claude, Gemini and Perplexity; Google AI Overviews and Copilot are not listed.
• DualWeb, the agent diagnostic and custom MCP server builds are separate offerings scoped on a call.

Otterly.AI

• Google AI Mode and Gemini cost $9, $59 or $149 a month each by plan, and Claude $29, $109 or $439, so all seven engines on Standard add $227 a month.
• Google AI Mode, Gemini and Claude are paid add-ons on every plan; Claude is tracked through its API using the Haiku model.
• Lite has one workspace; extra prompts are sold in packs of 100 on Standard and Premium only.
• There is no white-label option; the Looker Studio connector is the suggested way to brand client reports.

KNWN

Custom prompt tracking

Track your own prompts and see whether your brand is mentioned, which competitors are named and how many citations the answer carries.

Citation analysis

Shows which sources AI systems cite when they mention your brand, to find the content that shapes their answers.

Competitor comparison

Run the same prompt set for chosen competitors and compare how often each appears and which sources mention them.

Topic gaps and trending queries

Lists topics where competitors have a stronger presence and AI queries rising in your industry, with suggested content.

Visibility and audience fit scores

Scores how visible a site is to AI systems and how strongly they link it with its intended audience, with score history.

Otterly.AI

Daily prompt monitoring

Tracks set prompts every day and reports brand mentions, coverage, share of voice and sentiment per engine, in more than 70 countries.

Link citation analysis

Shows which URLs and domains each AI engine cites for a prompt, with a domain ranking to find the sources worth targeting.

AI prompt research

Suggests prompts customers are likely to ask AI search tools about a brand or topic, as a starting set to monitor.

GEO audit

A technical audit of site URLs for generative engine readiness; Lite allows 1,000 audited URLs a month, Premium 10,000.

Agent Analytics

Reports AI agent and crawler visits to your site from server log files you upload.

API, MCP and Looker Studio

An API and MCP server give programmatic access to the data; the Looker Studio connector comes with Standard and above.

KNWN

• Pro$49

  per month for 10 prompts

  1 brand and 1 user, with the analytics dashboard, trending queries, topic gaps, content suggestions and chat support.

• Growth$99

  per month for 25 prompts

  2 brands and 3 users, with the same features as Pro.

• Scale$199

  per month for 50 prompts

  5 brands, 5 users and dedicated support.

Otterly.AI

• Lite$25

  per month, billed yearly ($29 billed monthly)

  15 prompts tracked daily on ChatGPT, Google AI Overviews, Perplexity and Copilot, unlimited team members, one workspace. No API, MCP or extra prompts.

• Standard$160

  per month, billed yearly ($189 billed monthly)

  100 prompts, API, MCP and Agent Analytics. Extra prompts are $99 per 100 a month, up to 300 more before you must move to Premium.

• Premium$422

  per month, billed yearly ($489 billed monthly)

  400 prompts with everything in Standard. Extra prompts are $99 per 100 a month.

• EnterpriseCustom

  From 1,000 prompts, with SSO, custom terms, a quarterly GEO health check and a dedicated success manager.