LightSite AI vs Otterly.AI (2026): which should you pick?
As of Oct 23, 2026, Otterly.AI grades higher than LightSite AI: 2.4 against 1.8 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Otterly.AI grades higher on value for money and the free plan. They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
LightSite AI
AI-readable site layer with AI bot analytics and visibility tracking
Otterly.AI
Daily brand and citation tracking across AI search engines
Which one is for you
Pick LightSite AI if
- Fits if you want structured data and an AI sitemap added to your site through one snippet
- Works for large brands tracking AI answers in Japan or other local languages, on Enterprise
Look elsewhere if
- Pricey if you just want AI answer tracking, as daily checks with competitors and citations start at $299 a month
- Tight if more than one person or domain is involved, as Foundation and Pro cover 1 user and 1 domain
- Skip it if you'd rather pay monthly, as every plan is billed a year upfront
- Watch out: the 7-day trial turns into a paid year unless you cancel it
- Watch out: Search Console, content drafts and implementation support are Enterprise only
Pick Otterly.AI if
- Fits if a daily read on ChatGPT, Perplexity, AI Overviews and Copilot is what you need
- Works for agencies that brand client reports through Looker Studio, from Standard
Look elsewhere if
- Skip it if Gemini, AI Mode or Claude matter to you, as they're paid add-ons on every plan, and all seven engines add $227 a month on Standard
- Not for you if you need white-label reports, as there aren't any
- Tight if you start on Lite, with 15 prompts, one workspace, no API or MCP, and no extra prompt packs
- Pricey if you outgrow Lite, as Standard is $160 a month yearly and extra prompts are $99 per 100, with 300 at most before Premium at $422
- Watch out: Claude is tracked through its API using the Haiku model, and crawler analytics needs server log files you upload
How we grade them
| 1.8GPALightSite AIWeak | 2.4GPAOtterly.AIFair | |
|---|---|---|
| Value for money | DFoundation is $129 a month billed yearly, with no monthly option, for 1 user, 1 domain and basic visibility tracking. That's where this category's dearest tenth starts, and competitor, sentiment and citation tracking need Pro at $299. | BLite is $25 a month billed yearly ($29 monthly) for 15 prompts on four engines with unlimited team members, inside the cheaper quarter of AI visibility tools at $29. The API, MCP and Agent Analytics wait on Standard at $160, and Gemini, AI Mode and Claude cost extra. |
| Free plan and trial | DA 7-day free trial, but it turns into a paid year unless you cancel. A pro rata refund is possible in the first 90 days, and there's no free plan. | CNo free plan, but a 7-day free trial with 50 prompts and no credit card needed. |
| Features | CThe AI-readable site layer, AI bot and crawler logs, visibility tracking and AI-referred visits. The gaps: Foundation's tracking is basic, and daily checks with competitors, sentiment and citations need Pro. | CDaily mentions, share of voice and sentiment per engine in 70+ countries, link citation analysis, prompt research, a GEO audit and crawler analytics. The gap: Gemini, AI Mode and Claude are paid add-ons on every plan, and there's no white-label. |
| Ease of use | CNo rating on record. The layer goes in with a snippet or Tag Manager and no CMS plugin, but the tracking still needs prompts and competitors set up. | CNo rating on record. You set the prompts to watch, and the crawler analytics means uploading your own server log files. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It works with Google Tag Manager, Slack, ChatGPT and Claude, though Search Console is Enterprise only. | BWeb only, with no desktop or phone app. There's an API, an MCP server and a Looker Studio connector from Standard, plus a link with Semrush. |
| Best for | making a site readable to AI without developer work | daily brand and citation checks in AI search |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: LightSite AI and Otterly.AI. How we grade
Price against what you get
LightSite AI starts at $129 a month and scores 2.3 out of 4 on features, ease of use and platforms. Otterly.AI starts at $25 a month and scores 2.3.
They score the same, and Otterly.AI starts $104 a month lower. Of the other AI search visibility tools on the chart, 23 score higher than LightSite AI for less, and 4 score higher than Otterly.AI for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- LightSite AI also covers web analytics and schema markup.
- Otterly.AI also covers reports and site audit.
At a glance
| LightSite AI | Otterly.AI | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $129 per month for 500 prompts, billed annually | $25 per month, billed yearly ($29 billed monthly) |
| Free plan | None | None |
| Free trial | 7-day free trial that converts to a paid annual subscription unless cancelled | 7-day free trial with 50 prompts, no credit card required |
| Web | ||
| Made by | LightSite AI | OtterlyAI GmbH |
| Price read from | lightsite.ai | otterly.ai |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
LightSite AI
- Plans are billed annually in advance; no monthly option is shown on the pricing page.
- Foundation and Pro cover one user and one domain; more users and domains need Enterprise.
- The trial converts to a paid year unless cancelled; a pro rata refund is possible in the first 90 days.
- Google Search Console, content drafts and implementation support are Enterprise only.
Otterly.AI
- Google AI Mode and Gemini cost $9, $59 or $149 a month each by plan, and Claude $29, $109 or $439, so all seven engines on Standard add $227 a month.
- Google AI Mode, Gemini and Claude are paid add-ons on every plan; Claude is tracked through its API using the Haiku model.
- Lite has one workspace; extra prompts are sold in packs of 100 on Standard and Premium only.
- There is no white-label option; the Looker Studio connector is the suggested way to brand client reports.
Key features
LightSite AI
- AI-readable website layer
- A snippet or tag manager install publishes structured endpoints, JSON-LD, an AI sitemap and agent manifests on your domain, with no CMS plugin.
- AI bot and crawler analytics
- Records which AI crawlers and agents request which pages; Pro adds bot journey, page-level and link-level analytics.
- AI search visibility tracking
- Pro tracks prompts daily across ChatGPT, Gemini, Claude and Perplexity, with competitor, sentiment, position and citation source analysis.
- LLM traffic attribution
- On Pro, counts human visits referred by AI assistants where the referral can be identified.
- Action recommendations
- Pro suggests fixes to improve how the brand appears; Enterprise adds content briefs and drafts, gap scans and outreach preparation.
Otterly.AI
- Daily prompt monitoring
- Tracks set prompts every day and reports brand mentions, coverage, share of voice and sentiment per engine, in more than 70 countries.
- Link citation analysis
- Shows which URLs and domains each AI engine cites for a prompt, with a domain ranking to find the sources worth targeting.
- AI prompt research
- Suggests prompts customers are likely to ask AI search tools about a brand or topic, as a starting set to monitor.
- GEO audit
- A technical audit of site URLs for generative engine readiness; Lite allows 1,000 audited URLs a month, Premium 10,000.
- Agent Analytics
- Reports AI agent and crawler visits to your site from server log files you upload.
- API, MCP and Looker Studio
- An API and MCP server give programmatic access to the data; the Looker Studio connector comes with Standard and above.
Plans
LightSite AI
Foundation$129
per month for 500 prompts a month, billed annually
One user and one domain, the AI-readable website layer, LLM bot and crawler analytics, and basic visibility and brand mention tracking.
Pro$299
per month for 2,700 prompts a month, billed annually
Daily monitoring across major LLMs, competitor, sentiment and citation tracking, LLM traffic attribution, full structured data and onboarding.
EnterpriseCustom
Unlimited prompts, users and domains, Japan and local-language tracking, Search Console, content drafts, outreach prep and premium SLA.
Otterly.AI
Lite$25
per month, billed yearly ($29 billed monthly)
15 prompts tracked daily on ChatGPT, Google AI Overviews, Perplexity and Copilot, unlimited team members, one workspace. No API, MCP or extra prompts.
Standard$160
per month, billed yearly ($189 billed monthly)
100 prompts, API, MCP and Agent Analytics. Extra prompts are $99 per 100 a month, up to 300 more before you must move to Premium.
Premium$422
per month, billed yearly ($489 billed monthly)
400 prompts with everything in Standard. Extra prompts are $99 per 100 a month.
EnterpriseCustom
From 1,000 prompts, with SSO, custom terms, a quarterly GEO health check and a dedicated success manager.
Common questions
Which is cheaper, LightSite AI or Otterly.AI?
As of Oct 23, 2026, Otterly.AI is cheaper to start with: $25 a month, against $129 a month for LightSite AI. LightSite AI starts at $129 per month for 500 prompts, billed annually, and Otterly.AI starts at $25 per month, billed yearly ($29 billed monthly).
Which has a free plan, LightSite AI or Otterly.AI?
As of Oct 23, 2026, neither LightSite AI nor Otterly.AI has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.