Mailshake vs Yet Another Mail Merge (2026): which should you pick?
As of Nov 12, 2026, Yet Another Mail Merge grades higher than Mailshake: 2.6 against 1.8 out of 4.0.
Checked Oct 17, 2026 and Nov 12, 2026 · graded Oct 17, 2026 and Nov 12, 2026 by ToolGPA
Yet Another Mail Merge grades higher on value for money and the free plan. They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Mailshake
Per-user cold email sequences with a dialer on the top plan
Yet Another Mail Merge
Mail merge that sends from Gmail using a Google Sheets list
Which one is for you
Pick Mailshake if
- Fits if you want cold email sequences sent from your own mailbox
- Works for reps who call and email the same leads, with the dialer on Sales Engagement at $85 a user
Look elsewhere if
- Skip it if you want to try before paying, as there's no trial or free plan and payment is up front
- Not for you if you want LinkedIn steps, which Mailshake doesn't do
- Tight if you're on Starter, at 1,500 sends a month, one address and no CRM integrations
- Pricey if you need calls, as the dialer needs Sales Engagement at $99 a user billed monthly, with free minutes for North America only
- Watch out: more Data Finder credits are an add-on from $17 a month billed yearly
Pick Yet Another Mail Merge if
- Fits if your mailing list already lives in a Google Sheet and you send from Gmail
- Works for one person sending a few hundred personal emails a day
Look elsewhere if
- Skip it if you use Outlook or any non-Google mailbox, because there is no support for one
- Tight if you stay on the free plan: 20 recipients a day and no scheduling
- Watch out: daily volume is Google's cap, 400 recipients on @gmail.com and 1,500 on Workspace, and each account needs its own license
- Watch out: Pro is billed once a year with no prorated refunds and none after 90 days
How we grade them
| 1.8GPAMailshakeWeak | 2.6GPAYet Another Mail MergeGood | |
|---|---|---|
| Value for money | CStarter's 1,500 sends and one address per person won't carry a sales team, so five people need Email Outreach: $45 a user billed yearly, $45 a head. That's above the category's $40 middle, while most email rivals here charge one price for the whole team. | APro is $6 a month billed yearly for an @gmail.com account and $12 for a Workspace account, both under 60% of the $25 cheaper quarter of cold outreach tools. |
| Free plan and trial | FNothing free. There's no free plan and no trial, and Mailshake says it takes payment up front. You can cancel before renewal, but that isn't a trial. | CA free plan for up to 20 recipients a day with tracking and follow-ups, but no scheduling. You will hit 20 a day quickly. |
| Features | CEmail sequences with follow-ups, A/B tests, spintax, warm-up and unlimited verification, plus a power dialer on Sales Engagement. The gaps: no LinkedIn steps on record, and rotation and the unified inbox need Email Outreach. | CGmail drafts as templates, tracking in the sheet, follow-ups, scheduling and attachments. It does the mail-merge job fully, which is a smaller job than a full outreach platform. |
| Ease of use | CNo App Store rating on record. It sends from Gmail, Office 365 or any SMTP mailbox and the AI writer drafts copy, but you still connect accounts and set up your domain before the first send. | CNo store rating on record. You set up a Google Sheet, connect the add-on and write a draft, which is simple but still setup. |
| Platforms and integrations | BWeb and a browser extension, with Salesforce, Pipedrive, HubSpot and Zapier on Email Outreach and above. No phone or desktop app on record. | BWeb only inside Gmail and Sheets, with Google Contacts, Forms, Salesforce and HubSpot connections. |
| Best for | per-user cold email, with a dialer on top | mail merge from Gmail and Google Sheets |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Mailshake and Yet Another Mail Merge. How we grade
Price against what you get
Mailshake starts at $25 a month for each person and scores 2.3 out of 4 on features, ease of use and platforms. Yet Another Mail Merge starts at $6 a month and scores 2.3.
They score the same, and Yet Another Mail Merge starts $19 a month lower. Of the other cold outreach tools on the chart, 1 scores higher than Mailshake for less, and none scores higher than Yet Another Mail Merge for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Yet Another Mail Merge also covers spreadsheets and reports.
At a glance
| Mailshake | Yet Another Mail Merge | |
|---|---|---|
| Pricing | Paid | Free plan |
| Starts at | $25 per user / month, billed yearly ($29 monthly) | $6 per month, billed annually at $72 (Pro with a @gmail.com account, US billing) |
| Free plan | None | Up to 20 recipients a day, one user, with tracking and follow-ups but no scheduling. |
| Free trial | None listed | None listed |
| Web | ||
| Browser extension | ||
| Made by | Mailshake, LLC | Talarian |
| Price read from | mailshake.com | yamm.com |
| Checked | Oct 17, 2026 | Nov 12, 2026 |
Worth knowing
Mailshake
- There is no free trial or free plan: Mailshake takes payment up front.
- Starter connects 1 email address and stops at 1,500 sends a month; rotation, the unified inbox and CRM integrations need Email Outreach.
- Calling needs Sales Engagement, $99 per user a month billed monthly, and its free minutes cover North American numbers only.
- More Data Finder credits are an add-on from $17 a month billed yearly ($19 monthly).
Yet Another Mail Merge
- It works only with Gmail and Google Workspace accounts, inside Google Sheets; there is no Outlook or other mailbox support.
- Daily volume is set by Google's sending limits: 400 recipients a day on @gmail.com and 1,500 on a Workspace account, so large lists need several accounts.
- Each license covers one Google account; every additional account needs its own.
- Pro is billed once a year, with no prorated refunds and no refunds on subscriptions older than 90 days.
Key features
Mailshake
- Sequences and follow-ups
- Automated email sequences with follow-ups, advanced scheduling and throttling, A/B tests and spintax to vary parts of each email.
- Deliverability tools
- Free warm-up, unlimited email verification and list cleaning, a spam-word copy analyzer and a domain setup assistant come with every plan.
- SHAKEspeare AI writer
- Generates several versions of email copy from a short description of your business, on every plan.
- Lead Catcher and analytics
- Engaged leads and replies are gathered in one place, and team dashboards track opens, replies, clicks and each rep's activity.
- Power dialer
- Sales Engagement adds browser calling with 5 phone numbers, phone scripts and unlimited free minutes to North American numbers.
- Data Finder
- Search for prospects' business contact details by role, location or company. Sales Engagement includes 2,500 credits; the other plans get 50.
Yet Another Mail Merge
- Gmail drafts as templates
- The message is written as a Gmail draft, with merge markers that match the column names in the Google Sheet.
- Tracking in the sheet
- Opens, clicks, replies, bounces and unsubscribes are tracked and shown in the spreadsheet next to each recipient.
- Follow-ups
- Follow-up campaigns can be sent in bulk, filtered by who has or has not responded, and in the same Gmail thread.
- Scheduling
- A merge can be scheduled for later. Scheduling is on the paid plans only.
- Personalized attachments
- Each recipient can get their own attachment, along with personalized links, images, CC and BCC addresses.
- Over-quota splitting
- When a list exceeds the daily quota, the merge is split over several days automatically.
Plans
Mailshake
Starter$25
per user / month, billed yearly ($29 monthly)
1 email address, 1,500 sends a month, unlimited contacts, warm-up and verification, A/B tests and the SHAKEspeare AI writer.
Email Outreach$45
per user / month, billed yearly ($49 monthly)
2 email addresses, unlimited sends, email rotation, a unified inbox, Salesforce, Pipedrive and HubSpot, Zapier and the browser extension.
Sales Engagement$85
per user / month, billed yearly ($99 monthly)
10 email addresses, 2,500 Data Finder credits, a power dialer with 5 numbers, phone scripts, lead temperature, tasks and a 1:1 onboarding call.
AgencyCustom
Everything in Sales Engagement with unlimited email addresses, sold through sales.
Yet Another Mail Merge
Free$0
Up to 20 recipients a day on a @gmail.com or Workspace account, with open, click and response tracking and follow-ups. Scheduling is not included.
Pro gmail.com$6
per month, billed annually at $72, for one @gmail.com account
Up to 400 recipients a day, plus scheduling. The page shows this price for billing countries such as the US, UK, Canada and Australia; other countries pay $3.
Pro Google Workspace$12
per month, billed annually at $144, for one Workspace account
Up to 1,500 recipients a day for one Google Workspace account, plus scheduling. The Team plan uses the same per-user price and covers up to 100 users.
UnlimitedCustom
Quoted on request for more than 100 users.
Ways to pay less
Mailshake
- Annual discount
Lower per-user rates with yearly billing
Billed yearly, Starter is $25 per user a month instead of $29, Email Outreach $45 instead of $49 and Sales Engagement $85 instead of $99.
Yet Another Mail Merge
- Education
Discounts for schools and non-profits
Schools, universities and non-profits with 25 or more users can contact sales for a discount.
Common questions
Which is cheaper, Mailshake or Yet Another Mail Merge?
As of Nov 12, 2026, Mailshake starts at $25 per user / month, billed yearly ($29 monthly), and Yet Another Mail Merge starts at $6 per month, billed annually at $72 (Pro with a @gmail.com account, US billing). One is priced for each person and the other is not, so which costs less depends on how many of you use it.
Which has a free plan, Mailshake or Yet Another Mail Merge?
As of Nov 12, 2026, only Yet Another Mail Merge has a free plan. Mailshake does not.
Which platforms do Mailshake and Yet Another Mail Merge run on?
As of Nov 12, 2026, only Mailshake lists a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.