Otterly.AI vs PromptScout (2026): which should you pick?

Pick Otterly.AI if

• Fits if a daily read on ChatGPT, Perplexity, AI Overviews and Copilot is what you need
• Works for agencies that brand client reports through Looker Studio, from Standard

Look elsewhere if

• Skip it if Gemini, AI Mode or Claude matter to you, as they're paid add-ons on every plan, and all seven engines add $227 a month on Standard
• Not for you if you need white-label reports, as there aren't any
• Tight if you start on Lite, with 15 prompts, one workspace, no API or MCP, and no extra prompt packs
• Pricey if you outgrow Lite, as Standard is $160 a month yearly and extra prompts are $99 per 100, with 300 at most before Premium at $422
• Watch out: Claude is tracked through its API using the Haiku model, and crawler analytics needs server log files you upload

Pick PromptScout if

• Fits if you want Bing Copilot and AI Overviews tracked for $15 a month
• Works for small sites where 15 prompts checked once a week is enough

Look elsewhere if

• Tight if you need more than 15 prompts or more than weekly checks, as daily starts on Pro at $149
• Not for you if you want to try it first: there's only a free one-off check and a 14-day refund
• Pricey if you want the Opportunities list and Search Console link, which start on Growth at $49
• Watch out: Opportunities and the integrations are both labeled beta
• Skip it if you need an API, as none is listed, and Agency brands are checked only weekly

Otterly.AI

• Google AI Mode and Gemini cost $9, $59 or $149 a month each by plan, and Claude $29, $109 or $439, so all seven engines on Standard add $227 a month.
• Google AI Mode, Gemini and Claude are paid add-ons on every plan; Claude is tracked through its API using the Haiku model.
• Lite has one workspace; extra prompts are sold in packs of 100 on Standard and Premium only.
• There is no white-label option; the Looker Studio connector is the suggested way to brand client reports.

PromptScout

• There is no free plan or trial, only a free one-off visibility check; the terms give a full refund within 14 days of purchase.
• Starter checks its 15 prompts only weekly and has no Opportunities or integrations; daily checks start at Pro for $149.
• The Agency plan is set up through the team by email, and its brands are checked weekly.
• Opportunities and the integrations are labeled as beta.

Otterly.AI

Daily prompt monitoring

Tracks set prompts every day and reports brand mentions, coverage, share of voice and sentiment per engine, in more than 70 countries.

Link citation analysis

Shows which URLs and domains each AI engine cites for a prompt, with a domain ranking to find the sources worth targeting.

AI prompt research

Suggests prompts customers are likely to ask AI search tools about a brand or topic, as a starting set to monitor.

GEO audit

A technical audit of site URLs for generative engine readiness; Lite allows 1,000 audited URLs a month, Premium 10,000.

Agent Analytics

Reports AI agent and crawler visits to your site from server log files you upload.

API, MCP and Looker Studio

An API and MCP server give programmatic access to the data; the Looker Studio connector comes with Standard and above.

PromptScout

Monitoring across five providers

Every plan checks ChatGPT, Gemini, Google AI Overviews, Perplexity and Bing Copilot, and shows gained and lost mentions between runs.

Competitor tracking

Ranks the brands AI recommends alongside yours and compares how often each appears, as share of voice.

Sources and positioning

Lists cited pages by domain and page type, with Ahrefs Domain Rating, and the attributes AI uses to describe each competing brand.

Opportunities

On Growth and above, a weekly list of tasks drawn from the evidence, such as fixing a robots.txt block or joining a cited Reddit thread. In beta.

Content briefs

Turns an Opportunity into a brief for a page such as a comparison, drafted from the cited evidence for your team to review and publish.

Search and traffic integrations

Growth and above connect Google Search Console, Bing Webmaster Tools and Cloudflare or Vercel traffic data to see AI crawlers and referrals.

Otterly.AI

• Lite$25

  per month, billed yearly ($29 billed monthly)

  15 prompts tracked daily on ChatGPT, Google AI Overviews, Perplexity and Copilot, unlimited team members, one workspace. No API, MCP or extra prompts.

• Standard$160

  per month, billed yearly ($189 billed monthly)

  100 prompts, API, MCP and Agent Analytics. Extra prompts are $99 per 100 a month, up to 300 more before you must move to Premium.

• Premium$422

  per month, billed yearly ($489 billed monthly)

  400 prompts with everything in Standard. Extra prompts are $99 per 100 a month.

• EnterpriseCustom

  From 1,000 prompts, with SSO, custom terms, a quarterly GEO health check and a dedicated success manager.

PromptScout

• Starter$15

  per month for 15 prompts, checked weekly

  All 5 providers, mentions, competitor share of voice, source analysis, positioning attributes, weekly reports and website audits.

• Growth$49

  per month for 30 prompts, checked every 3 days

  Everything in Starter plus 3 prompt groups, prompt suggestions, Opportunities (beta), Search Console, Bing Webmaster and AI traffic integrations.

• Pro$149

  per month for 40 prompts, checked daily

  The Growth plan with daily checks and 5 prompt groups.

• Agency$299

  per month for up to 10 brands, checked weekly

  Up to 20 prompts per brand, client-ready reporting and invite-led setup through the team. Shown as reduced from $499, with no end date.