Otterly.AI vs Rankshift (2026): which should you pick?
As of Oct 23, 2026, Otterly.AI and Rankshift share a 2.4 GPA, neither has a free plan, and Otterly.AI starts cheaper, at $25 a month against $82 a month.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Otterly.AI grades higher on value for money. Rankshift grades higher on features. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Otterly.AI
Daily brand and citation tracking across AI search engines
Rankshift
Credit-based AI visibility tracker with unlimited projects and seats
Which one is for you
Pick Otterly.AI if
- Fits if a daily read on ChatGPT, Perplexity, AI Overviews and Copilot is what you need
- Works for agencies that brand client reports through Looker Studio, from Standard
Look elsewhere if
- Skip it if Gemini, AI Mode or Claude matter to you, as they're paid add-ons on every plan, and all seven engines add $227 a month on Standard
- Not for you if you need white-label reports, as there aren't any
- Tight if you start on Lite, with 15 prompts, one workspace, no API or MCP, and no extra prompt packs
- Pricey if you outgrow Lite, as Standard is $160 a month yearly and extra prompts are $99 per 100, with 300 at most before Premium at $422
- Watch out: Claude is tracked through its API using the Haiku model, and crawler analytics needs server log files you upload
Pick Rankshift if
- Fits if you run an agency and want every client and teammate on one plan
- Works for teams that report AI visibility in their own BI dashboards, through the PostgreSQL connector
Look elsewhere if
- Tight if you want daily checks on Claude and Copilot, at 5 credits a run against 2 on most engines
- Skip it if you need SSO or an SLA, which only come with the custom-priced Enterprise plan
- Pricey if you're one person with one site, at $82 a month even billed yearly
- Watch out: there's no free plan once the 30-day trial ends
- Tight if you track over 150 prompts a day, as more means Professional at $189 a month
How we grade them
| 2.4GPAOtterly.AIFair | 2.4GPARankshiftFair | |
|---|---|---|
| Value for money | BLite is $25 a month billed yearly ($29 monthly) for 15 prompts on four engines with unlimited team members, inside the cheaper quarter of AI visibility tools at $29. The API, MCP and Agent Analytics wait on Standard at $160, and Gemini, AI Mode and Claude cost extra. | CStarter is $82 a month billed yearly, or $92 monthly, for 9,500 credits. That's above this category's middle of $49 and under its dearer quarter of $95. Projects and seats are unlimited. |
| Free plan and trial | CNo free plan, but a 7-day free trial with 50 prompts and no credit card needed. | CA 30-day trial with no card needed. After that there's no free plan at all. |
| Features | CDaily mentions, share of voice and sentiment per engine in 70+ countries, link citation analysis, prompt research, a GEO audit and crawler analytics. The gap: Gemini, AI Mode and Claude are paid add-ons on every plan, and there's no white-label. | BPrompt tracking on nine engines, from ChatGPT and AI Overviews to Claude, Copilot, Meta AI and Mistral, plus sentiment, citation shares, content briefs, a fix list and AI crawler logs. It covers the whole job. |
| Ease of use | CNo rating on record. You set the prompts to watch, and the crawler analytics means uploading your own server log files. | CNo rating on record. You pick prompts, engines and how often each one runs, and then work out what that costs in credits. There's a calculator for that, which tells you something. |
| Platforms and integrations | BWeb only, with no desktop or phone app. There's an API, an MCP server and a Looker Studio connector from Standard, plus a link with Semrush. | BWeb only, with no desktop or phone app. It does connect to Looker Studio, BigQuery, Tableau and Power BI, and has an MCP server and a REST API on every plan. |
| Best for | daily brand and citation checks in AI search | agencies tracking lots of clients in AI answers |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Otterly.AI and Rankshift. How we grade
Price against what you get
Otterly.AI starts at $25 a month and scores 2.3 out of 4 on features, ease of use and platforms. Rankshift starts at $82 a month and scores 2.7.
Rankshift scores higher, and starts $57 a month higher: the question is whether the extra is worth that to you. Of the other AI search visibility tools on the chart, 4 score higher than Otterly.AI for less, and 1 scores higher than Rankshift for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Otterly.AI also covers site audit.
- Rankshift also covers content optimization.
At a glance
| Otterly.AI | Rankshift | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $25 per month, billed yearly ($29 billed monthly) | $82 per month for 9,500 credits, billed annually ($92 billed monthly) |
| Free plan | None | None |
| Free trial | 7-day free trial with 50 prompts, no credit card required | 30-day free trial, no credit card needed |
| Web | ||
| Made by | OtterlyAI GmbH | Rankshift BV |
| Price read from | otterly.ai | rankshift.ai |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Otterly.AI
- Google AI Mode and Gemini cost $9, $59 or $149 a month each by plan, and Claude $29, $109 or $439, so all seven engines on Standard add $227 a month.
- Google AI Mode, Gemini and Claude are paid add-ons on every plan; Claude is tracked through its API using the Haiku model.
- Lite has one workspace; extra prompts are sold in packs of 100 on Standard and Premium only.
- There is no white-label option; the Looker Studio connector is the suggested way to brand client reports.
Rankshift
- Each prompt run uses credits: 2 on ChatGPT, Gemini, AI Overviews and most engines, 5 on Claude and Copilot, so daily tracking on many engines adds up.
- There is no free plan after the 30-day trial.
- SSO and an SLA come only with the custom-priced Enterprise plan.
Key features
Otterly.AI
- Daily prompt monitoring
- Tracks set prompts every day and reports brand mentions, coverage, share of voice and sentiment per engine, in more than 70 countries.
- Link citation analysis
- Shows which URLs and domains each AI engine cites for a prompt, with a domain ranking to find the sources worth targeting.
- AI prompt research
- Suggests prompts customers are likely to ask AI search tools about a brand or topic, as a starting set to monitor.
- GEO audit
- A technical audit of site URLs for generative engine readiness; Lite allows 1,000 audited URLs a month, Premium 10,000.
- Agent Analytics
- Reports AI agent and crawler visits to your site from server log files you upload.
- API, MCP and Looker Studio
- An API and MCP server give programmatic access to the data; the Looker Studio connector comes with Standard and above.
Rankshift
- Prompt tracking on nine AI engines
- ChatGPT, Google AI Overviews, AI Mode, Gemini, Claude, Copilot, Perplexity, Meta AI and Mistral, run daily or on chosen weekdays, with personas.
- Visibility, sentiment and citations
- A visibility score and leaderboard against competitors, sentiment toward your brand, and the share of citations each source gets.
- Content opportunities and briefs
- Finds pages that cite competitors but not you, and generates content briefs and drafts aimed at the prompts you track.
- Action Center
- One list of recommended fixes, such as schema, comparison pages or author bios, ranked by expected effect on visibility.
- Agent analytics
- Shows in real time when crawlers such as GPTBot, ClaudeBot and PerplexityBot read your pages, with the status codes they got.
- MCP, API and BI connectors
- An MCP server for Claude and ChatGPT, a REST API, and a PostgreSQL connector for Looker Studio, BigQuery, Tableau, Power BI and others.
Plans
Otterly.AI
Lite$25
per month, billed yearly ($29 billed monthly)
15 prompts tracked daily on ChatGPT, Google AI Overviews, Perplexity and Copilot, unlimited team members, one workspace. No API, MCP or extra prompts.
Standard$160
per month, billed yearly ($189 billed monthly)
100 prompts, API, MCP and Agent Analytics. Extra prompts are $99 per 100 a month, up to 300 more before you must move to Premium.
Premium$422
per month, billed yearly ($489 billed monthly)
400 prompts with everything in Standard. Extra prompts are $99 per 100 a month.
EnterpriseCustom
From 1,000 prompts, with SSO, custom terms, a quarterly GEO health check and a dedicated success manager.
Rankshift
Starter$82
per month for 9,500 credits, billed annually ($92 billed monthly)
Up to 150 prompts a day, every AI engine, unlimited projects and seats, content briefs and writer, crawler analytics, Looker Studio, MCP and API.
Professional$189
per month for 22,000 credits, billed annually ($210 billed monthly)
Everything in Starter with up to 350 prompts a day.
Business$425
per month for 53,000 credits, billed annually ($473 billed monthly)
Everything in Starter with up to 850 prompts a day, for teams running several projects.
EnterpriseCustom
Custom credits and prompt tracking, SSO, an SLA, training sessions and a dedicated account manager.
Ways to pay less
Otterly.AI
No public discounts listed.
Rankshift
- Annual discount
Save 10% with annual billing
Rankshift's pricing page lists annual billing at about 10% less, for example Starter at $82 a month instead of $92.
Common questions
Which is cheaper, Otterly.AI or Rankshift?
As of Oct 23, 2026, Otterly.AI is cheaper to start with: $25 a month, against $82 a month for Rankshift. Otterly.AI starts at $25 per month, billed yearly ($29 billed monthly), and Rankshift starts at $82 per month for 9,500 credits, billed annually ($92 billed monthly).
Which has a free plan, Otterly.AI or Rankshift?
As of Oct 23, 2026, neither Otterly.AI nor Rankshift has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.