Otterly.AI vs ShowIn AI (2026): which should you pick?

Pick Otterly.AI if

• Fits if a daily read on ChatGPT, Perplexity, AI Overviews and Copilot is what you need
• Works for agencies that brand client reports through Looker Studio, from Standard

Look elsewhere if

• Skip it if Gemini, AI Mode or Claude matter to you, as they're paid add-ons on every plan, and all seven engines add $227 a month on Standard
• Not for you if you need white-label reports, as there aren't any
• Tight if you start on Lite, with 15 prompts, one workspace, no API or MCP, and no extra prompt packs
• Pricey if you outgrow Lite, as Standard is $160 a month yearly and extra prompts are $99 per 100, with 300 at most before Premium at $422
• Watch out: Claude is tracked through its API using the Haiku model, and crawler analytics needs server log files you upload

Pick ShowIn AI if

• Fits if you want articles written and published for you each month
• Works for sites on WordPress or Shopify, the two places it publishes to

Look elsewhere if

• Tight if you track more than 15 prompts, which is all Starter's $99 a month gives
• Skip it if Gemini, Claude, Copilot or AI Mode matter, as they're Enterprise only
• Not for you if you won't hand over a card to try it, since it's charged on day 8
• Too light for several brands, as every self-serve plan has one project
• Watch out: the homepage says four engines are monitored, but the pricing table lists three below Enterprise

Otterly.AI

• Google AI Mode and Gemini cost $9, $59 or $149 a month each by plan, and Claude $29, $109 or $439, so all seven engines on Standard add $227 a month.
• Google AI Mode, Gemini and Claude are paid add-ons on every plan; Claude is tracked through its API using the Haiku model.
• Lite has one workspace; extra prompts are sold in packs of 100 on Standard and Premium only.
• There is no white-label option; the Looker Studio connector is the suggested way to brand client reports.

ShowIn AI

• Self-serve plans track ChatGPT, AI Overviews and Perplexity only; Gemini, Claude, Copilot, AI Mode and Grok need Enterprise.
• The homepage says four engines are monitored, but the pricing table lists three below Enterprise.
• Every self-serve plan includes a single project, so several brands mean Enterprise.
• Starting the trial needs a card on file.

Otterly.AI

Daily prompt monitoring

Tracks set prompts every day and reports brand mentions, coverage, share of voice and sentiment per engine, in more than 70 countries.

Link citation analysis

Shows which URLs and domains each AI engine cites for a prompt, with a domain ranking to find the sources worth targeting.

AI prompt research

Suggests prompts customers are likely to ask AI search tools about a brand or topic, as a starting set to monitor.

GEO audit

A technical audit of site URLs for generative engine readiness; Lite allows 1,000 audited URLs a month, Premium 10,000.

Agent Analytics

Reports AI agent and crawler visits to your site from server log files you upload.

API, MCP and Looker Studio

An API and MCP server give programmatic access to the data; the Looker Studio connector comes with Standard and above.

ShowIn AI

GEO technical audit

A 0 to 100 readiness score covering AI crawler access, llms.txt, JSON-LD schema, server-side rendering and on-page citability, with fixes.

Daily AI visibility monitoring

A daily visibility score, cited versus mentioned tracking, sentiment and competitor share of voice, with history.

Citation source analysis

Shows which sources AI answers cite for competitors and where your content is missing.

Article engine

Writes long-form articles with charts, FAQs and JSON-LD from live search and People Also Ask research; 10 credits per article.

Multi-channel publishing

Auto-publishes articles to WordPress and Shopify and drafts platform-native posts for LinkedIn, Quora, X, Reddit and guest posts.

SEO and GEO reporting

Shows AI visibility trends next to Google Search Console performance in one place.

Otterly.AI

• Lite$25

  per month, billed yearly ($29 billed monthly)

  15 prompts tracked daily on ChatGPT, Google AI Overviews, Perplexity and Copilot, unlimited team members, one workspace. No API, MCP or extra prompts.

• Standard$160

  per month, billed yearly ($189 billed monthly)

  100 prompts, API, MCP and Agent Analytics. Extra prompts are $99 per 100 a month, up to 300 more before you must move to Premium.

• Premium$422

  per month, billed yearly ($489 billed monthly)

  400 prompts with everything in Standard. Extra prompts are $99 per 100 a month.

• EnterpriseCustom

  From 1,000 prompts, with SSO, custom terms, a quarterly GEO health check and a dedicated success manager.

ShowIn AI

• Starter$99

  per month for 15 prompts on 3 AI engines, billed monthly

  Daily scans of ChatGPT, AI Overviews and Perplexity, 100 content credits (about 10 articles), 1 project and 3 seats.

• Growth$295

  per month for 50 prompts on 3 AI engines, billed monthly

  Daily scans, 500 content credits (about 50 articles), 1 project and unlimited seats.

• Scale$495

  per month for 100 prompts on 3 AI engines, billed monthly

  Daily scans, 1,000 content credits (about 100 articles), 1 project and unlimited seats.

• EnterpriseCustom

  Custom prompts and credits, and adds AI Mode, Claude, Gemini, Copilot and Grok, a Slack channel and hands-on onboarding.

Otterly.AI

No public discounts listed.

ShowIn AI

• Annual discount

  Two months free with yearly billing

  The pricing FAQ says yearly billing charges for 10 months and gives 12.