Otterly.AI vs Topify (2026): which should you pick?
As of Oct 23, 2026, Otterly.AI grades higher than Topify: 2.4 against 2.0 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Otterly.AI grades higher on value for money and platforms. They get the same grade on the free plan, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Otterly.AI
Daily brand and citation tracking across AI search engines
Topify
GEO platform that tracks AI visibility and runs suggested fixes
Which one is for you
Pick Otterly.AI if
- Fits if a daily read on ChatGPT, Perplexity, AI Overviews and Copilot is what you need
- Works for agencies that brand client reports through Looker Studio, from Standard
Look elsewhere if
- Skip it if Gemini, AI Mode or Claude matter to you, as they're paid add-ons on every plan, and all seven engines add $227 a month on Standard
- Not for you if you need white-label reports, as there aren't any
- Tight if you start on Lite, with 15 prompts, one workspace, no API or MCP, and no extra prompt packs
- Pricey if you outgrow Lite, as Standard is $160 a month yearly and extra prompts are $99 per 100, with 300 at most before Premium at $422
- Watch out: Claude is tracked through its API using the Haiku model, and crawler analytics needs server log files you upload
Pick Topify if
- Fits if you want the tool to write the fixes, not only point at them
- Works for teams where everyone needs a login, since seats are unlimited
Look elsewhere if
- Pricey if you look after more than one brand, as that starts at Pro for $399 a month
- Skip it if you need an API or integrations, which are Enterprise only
- Not for you if you need to know which AI engines are covered, as the home page and pricing FAQ disagree
- Watch out: yearly billing is said to be cheaper, but the yearly prices aren't on the page
- Watch out: the free trial needs no card, but its length isn't stated, and there's no free plan
How we grade them
| 2.4GPAOtterly.AIFair | 2.0GPATopifyFair | |
|---|---|---|
| Value for money | BLite is $25 a month billed yearly ($29 monthly) for 15 prompts on four engines with unlimited team members, inside the cheaper quarter of AI visibility tools at $29. The API, MCP and Agent Analytics wait on Standard at $160, and Gemini, AI Mode and Claude cost extra. | CStarter is $99 a month, shown as cut from $149, for 50 daily prompts and 15 articles. That's at the dearer quarter of this category. Yearly billing is said to be cheaper, but the page doesn't give the yearly prices. |
| Free plan and trial | CNo free plan, but a 7-day free trial with 50 prompts and no credit card needed. | CEvery plan has a free trial with no card required. How long it lasts isn't stated, and there's no free plan. |
| Features | CDaily mentions, share of voice and sentiment per engine in 70+ countries, link citation analysis, prompt research, a GEO audit and crawler analytics. The gap: Gemini, AI Mode and Claude are paid add-ons on every plan, and there's no white-label. | CVisibility, position, a 0 to 100 sentiment score, citations, prompt ideas with AI search volume, and an agent that writes the content. The gap: the home page names four engines and the pricing FAQ adds Claude and Copilot, so coverage isn't clear. |
| Ease of use | CNo rating on record. You set the prompts to watch, and the crawler analytics means uploading your own server log files. | CNo rating on record. It suggests prompts to track, but you still set up your brand, rivals and countries before the numbers mean much. |
| Platforms and integrations | BWeb only, with no desktop or phone app. There's an API, an MCP server and a Looker Studio connector from Standard, plus a link with Semrush. | CWeb only, with no integrations listed. The API and custom integrations come only with the custom-priced Enterprise plan. |
| Best for | daily brand and citation checks in AI search | AI visibility tracking with content made from the gaps |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Otterly.AI and Topify. How we grade
Price against what you get
Otterly.AI starts at $25 a month and scores 2.3 out of 4 on features, ease of use and platforms. Topify starts at $99 a month and scores 2.0.
Otterly.AI scores higher and starts $74 a month lower. Of the other AI search visibility tools on the chart, 4 score higher than Otterly.AI for less, and 80 score higher than Topify for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Otterly.AI also covers reports and site audit.
- Topify also covers AI agents and content optimization.
At a glance
| Otterly.AI | Topify | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $25 per month, billed yearly ($29 billed monthly) | $99 per month for 50 prompts tracked daily, billed monthly |
| Free plan | None | None |
| Free trial | 7-day free trial with 50 prompts, no credit card required | Free trial on every plan, no card required; length not stated |
| Web | ||
| Made by | OtterlyAI GmbH | Topify AI, Inc. |
| Price read from | otterly.ai | topify.ai |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Otterly.AI
- Google AI Mode and Gemini cost $9, $59 or $149 a month each by plan, and Claude $29, $109 or $439, so all seven engines on Standard add $227 a month.
- Google AI Mode, Gemini and Claude are paid add-ons on every plan; Claude is tracked through its API using the Haiku model.
- Lite has one workspace; extra prompts are sold in packs of 100 on Standard and Premium only.
- There is no white-label option; the Looker Studio connector is the suggested way to brand client reports.
Topify
- Starter and Standard cover one brand; several brands start at Pro for $399 a month.
- API access and custom integrations come only with Enterprise.
- The site names different engines in different places: ChatGPT, Gemini, Perplexity and AI Overviews on the home page, plus Claude and Copilot in the pricing FAQ.
- Annual billing is said to be cheaper, but the pricing page does not give the annual prices.
Key features
Otterly.AI
- Daily prompt monitoring
- Tracks set prompts every day and reports brand mentions, coverage, share of voice and sentiment per engine, in more than 70 countries.
- Link citation analysis
- Shows which URLs and domains each AI engine cites for a prompt, with a domain ranking to find the sources worth targeting.
- AI prompt research
- Suggests prompts customers are likely to ask AI search tools about a brand or topic, as a starting set to monitor.
- GEO audit
- A technical audit of site URLs for generative engine readiness; Lite allows 1,000 audited URLs a month, Premium 10,000.
- Agent Analytics
- Reports AI agent and crawler visits to your site from server log files you upload.
- API, MCP and Looker Studio
- An API and MCP server give programmatic access to the data; the Looker Studio connector comes with Standard and above.
Topify
- GEO analytics
- Visibility (the share of AI answers that mention you), position against competitors and a 0 to 100 sentiment score for each tracked prompt.
- Prompt discovery and AI volume
- Suggests prompts to track and estimates how many people ask AI tools about a topic each month; you can add your own prompts too.
- Competitor benchmarking
- Compares your visibility, position and sentiment with rival brands across the AI engines tracked.
- Citation analysis
- Shows which sources AI answers cite so you can see why competitors are recommended and where to be mentioned.
- One-click execution
- An agent ranks GEO actions such as content updates and citation targets; once you approve one, it generates the content and tracks the effect.
Plans
Otterly.AI
Lite$25
per month, billed yearly ($29 billed monthly)
15 prompts tracked daily on ChatGPT, Google AI Overviews, Perplexity and Copilot, unlimited team members, one workspace. No API, MCP or extra prompts.
Standard$160
per month, billed yearly ($189 billed monthly)
100 prompts, API, MCP and Agent Analytics. Extra prompts are $99 per 100 a month, up to 300 more before you must move to Premium.
Premium$422
per month, billed yearly ($489 billed monthly)
400 prompts with everything in Standard. Extra prompts are $99 per 100 a month.
EnterpriseCustom
From 1,000 prompts, with SSO, custom terms, a quarterly GEO health check and a dedicated success manager.
Topify
Starter$99
per month for 50 prompts tracked daily, billed monthly
Shown as reduced from $149. 5,000 credits a month, 15 articles, 50 AI replies, 1 brand, unlimited seats and several countries.
Standard$199
per month for 100 prompts tracked daily, billed monthly
Shown as reduced from $299. 12,000 credits a month, 30 articles and 100 AI replies.
Pro$399
per month for 300 prompts tracked daily, billed monthly
Shown as reduced from $599. 30,000 credits a month, 50 articles, 200 AI replies, several brands and dedicated support.
EnterpriseCustom
Custom credits and prompt volume, unlimited articles and AI replies, API access, custom integrations and an SLA.
Common questions
Which is cheaper, Otterly.AI or Topify?
As of Oct 23, 2026, Otterly.AI is cheaper to start with: $25 a month, against $99 a month for Topify. Otterly.AI starts at $25 per month, billed yearly ($29 billed monthly), and Topify starts at $99 per month for 50 prompts tracked daily, billed monthly.
Which has a free plan, Otterly.AI or Topify?
As of Oct 23, 2026, neither Otterly.AI nor Topify has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.