Otterly.AI vs Trackerly (2026): which should you pick?
As of Oct 24, 2026, Trackerly grades higher than Otterly.AI: 2.6 against 2.4 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 and Oct 24, 2026 by ToolGPA
Trackerly grades higher on features. They get the same grade on value for money, the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Otterly.AI
Daily brand and citation tracking across AI search engines
Trackerly
Credit-based AI visibility tracker where you pick models and schedule
Which one is for you
Pick Otterly.AI if
- Fits if a daily read on ChatGPT, Perplexity, AI Overviews and Copilot is what you need
- Works for agencies that brand client reports through Looker Studio, from Standard
Look elsewhere if
- Skip it if Gemini, AI Mode or Claude matter to you, as they're paid add-ons on every plan, and all seven engines add $227 a month on Standard
- Not for you if you need white-label reports, as there aren't any
- Tight if you start on Lite, with 15 prompts, one workspace, no API or MCP, and no extra prompt packs
- Pricey if you outgrow Lite, as Standard is $160 a month yearly and extra prompts are $99 per 100, with 300 at most before Premium at $422
- Watch out: Claude is tracked through its API using the Haiku model, and crawler analytics needs server log files you upload
Pick Trackerly if
- Fits if you want to choose which models each prompt group runs on, and how often
- Works for brands tracking the same prompts in several countries and languages
Look elsewhere if
- Watch out: a ChatGPT or AI Overviews run costs 2 credits, Perplexity 4 and AI Mode 5, so 4,500 credits go faster than they look
- Pricey if you need the API, which starts at Growth for $97 a month
- Not for you if you want a free plan or a yearly discount, as there's only a 7-day trial and monthly billing
- Skip it if you need team collaboration or custom reports, both limited to Pro at $247 a month
How we grade them
| 2.4GPAOtterly.AIFair | 2.6GPATrackerlyGood | |
|---|---|---|
| Value for money | BLite is $25 a month billed yearly ($29 monthly) for 15 prompts on four engines with unlimited team members, inside the cheaper quarter of AI visibility tools at $29. The API, MCP and Agent Analytics wait on Standard at $160, and Gemini, AI Mode and Claude cost extra. | BLite is $27 a month for 4,500 credits with every model, inside this category's cheaper quarter, which starts at $29. A ChatGPT run costs 2 credits, Perplexity 4 and AI Mode 5. The pricing page shows no yearly option. |
| Free plan and trial | CNo free plan, but a 7-day free trial with 50 prompts and no credit card needed. | CNo free plan, but a 7-day free trial on every plan. The listing doesn't say whether a card is needed. |
| Features | CDaily mentions, share of voice and sentiment per engine in 70+ countries, link citation analysis, prompt research, a GEO audit and crawler analytics. The gap: Gemini, AI Mode and Claude are paid add-ons on every plan, and there's no white-label. | BChatGPT, Perplexity, Gemini, AI Mode, AI Overviews, Claude and DeepSeek, run daily to monthly in 60+ countries, with mentions, share of voice, position, sentiment, citations and the model version. Nothing in the listing shows a gap in the tracking itself. |
| Ease of use | CNo rating on record. You set the prompts to watch, and the crawler analytics means uploading your own server log files. | CNo rating on record. You pick models and a schedule per prompt group, and each engine costs a different number of credits, so there are sums to do first. |
| Platforms and integrations | BWeb only, with no desktop or phone app. There's an API, an MCP server and a Looker Studio connector from Standard, plus a link with Semrush. | BWeb only, with no desktop or phone app and no integrations listed. Exportable reports come on every plan, and a REST API starts at Growth for $97 a month. |
| Best for | daily brand and citation checks in AI search | picking engines and schedules per prompt |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Otterly.AI and Trackerly. How we grade
Price against what you get
Otterly.AI starts at $25 a month and scores 2.3 out of 4 on features, ease of use and platforms. Trackerly starts at $27 a month and scores 2.7.
Trackerly scores higher, and starts $2 a month higher: the question is whether the extra is worth that to you. Of the other AI search visibility tools on the chart, 4 score higher than Otterly.AI for less, and 1 scores higher than Trackerly for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Otterly.AI also covers site audit.
At a glance
| Otterly.AI | Trackerly | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $25 per month, billed yearly ($29 billed monthly) | $27 per month for 4,500 credits |
| Free plan | None | None |
| Free trial | 7-day free trial with 50 prompts, no credit card required | 7-day free trial on every plan |
| Web | ||
| Made by | OtterlyAI GmbH | Hipfire LLC |
| Price read from | otterly.ai | trackerly.ai |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Otterly.AI
- Google AI Mode and Gemini cost $9, $59 or $149 a month each by plan, and Claude $29, $109 or $439, so all seven engines on Standard add $227 a month.
- Google AI Mode, Gemini and Claude are paid add-ons on every plan; Claude is tracked through its API using the Haiku model.
- Lite has one workspace; extra prompts are sold in packs of 100 on Standard and Premium only.
- There is no white-label option; the Looker Studio connector is the suggested way to brand client reports.
Trackerly
- Credits run out faster on some engines: a ChatGPT or AI Overviews run costs 2 credits, Perplexity 4 and Google AI Mode 5.
- API access starts at Growth ($97 a month); Lite has none.
- There is no free plan, only the 7-day trial, and the pricing page shows no annual billing option.
- Team collaboration and custom reports are limited to Pro.
Key features
Otterly.AI
- Daily prompt monitoring
- Tracks set prompts every day and reports brand mentions, coverage, share of voice and sentiment per engine, in more than 70 countries.
- Link citation analysis
- Shows which URLs and domains each AI engine cites for a prompt, with a domain ranking to find the sources worth targeting.
- AI prompt research
- Suggests prompts customers are likely to ask AI search tools about a brand or topic, as a starting set to monitor.
- GEO audit
- A technical audit of site URLs for generative engine readiness; Lite allows 1,000 audited URLs a month, Premium 10,000.
- Agent Analytics
- Reports AI agent and crawler visits to your site from server log files you upload.
- API, MCP and Looker Studio
- An API and MCP server give programmatic access to the data; the Looker Studio connector comes with Standard and above.
Trackerly
- Seven AI models
- Tracks ChatGPT, Perplexity, Gemini, Google AI Mode, Google AI Overviews, Claude and DeepSeek, and shows the exact model version behind each response.
- Chosen run frequency
- Each prompt group runs daily, every 2 days, weekly, every 2 weeks or monthly, on the models picked for that group.
- Brand and competitor metrics
- Reports mentions, share of voice, relative position of first mention and sentiment against a set of competitors that can change over time.
- Citation tracking
- Records the sources cited by every model that uses its own web search tool, gathered through that model's native search.
- Localization
- Anchors prompts and web searches to more than 60 countries, and works in nearly any language the model handles.
- Reports and API
- Filterable, exportable reports for clients on every plan, and a REST API from Growth up for internal dashboards.
Plans
Otterly.AI
Lite$25
per month, billed yearly ($29 billed monthly)
15 prompts tracked daily on ChatGPT, Google AI Overviews, Perplexity and Copilot, unlimited team members, one workspace. No API, MCP or extra prompts.
Standard$160
per month, billed yearly ($189 billed monthly)
100 prompts, API, MCP and Agent Analytics. Extra prompts are $99 per 100 a month, up to 300 more before you must move to Premium.
Premium$422
per month, billed yearly ($489 billed monthly)
400 prompts with everything in Standard. Extra prompts are $99 per 100 a month.
EnterpriseCustom
From 1,000 prompts, with SSO, custom terms, a quarterly GEO health check and a dedicated success manager.
Trackerly
Lite$27
per month for 4,500 credits
All models, localization, sentiment, citations, competitor tracking and exportable reports. A Claude, Gemini or DeepSeek run costs 1 credit.
Growth$97
per month for 42,000 credits
Everything in Lite plus API access, priority support and up to 3 workspaces.
Pro$247
per month for 115,000 credits
Everything in Growth plus team collaboration, custom reports and up to 15 workspaces.
Common questions
Which is cheaper, Otterly.AI or Trackerly?
As of Oct 23, 2026, Otterly.AI is cheaper to start with: $25 a month, against $27 a month for Trackerly. Otterly.AI starts at $25 per month, billed yearly ($29 billed monthly), and Trackerly starts at $27 per month for 4,500 credits.
Which has a free plan, Otterly.AI or Trackerly?
As of Oct 23, 2026, neither Otterly.AI nor Trackerly has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.