Otterly.AI vs Waikay (2026): which should you pick?
As of Oct 23, 2026, Otterly.AI and Waikay share a 2.4 GPA, neither has a free plan, and Waikay starts cheaper, at $24.95 a month against $25 a month.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
They get the same grade on all five counts.
Price, platforms and features side by side. The table says where each price was read and when.
Otterly.AI
Daily brand and citation tracking across AI search engines
Waikay
AI brand visibility tracker that also checks facts and knowledge gaps
Which one is for you
Pick Otterly.AI if
- Fits if a daily read on ChatGPT, Perplexity, AI Overviews and Copilot is what you need
- Works for agencies that brand client reports through Looker Studio, from Standard
Look elsewhere if
- Skip it if Gemini, AI Mode or Claude matter to you, as they're paid add-ons on every plan, and all seven engines add $227 a month on Standard
- Not for you if you need white-label reports, as there aren't any
- Tight if you start on Lite, with 15 prompts, one workspace, no API or MCP, and no extra prompt packs
- Pricey if you outgrow Lite, as Standard is $160 a month yearly and extra prompts are $99 per 100, with 300 at most before Premium at $422
- Watch out: Claude is tracked through its API using the Haiku model, and crawler analytics needs server log files you upload
Pick Waikay if
- Fits if you're a freelancer who wants AI tracking for about $25 a month
- Works for brands that want to know when AI models state wrong facts about them
Look elsewhere if
- Skip it if you need to see what ChatGPT or Claude say with live web search on
- Tight if you need more than one login, as the entry plan has a single seat
- Not for you if you want a free plan, as the 3 free credits never renew
- Watch out: prompt checks and action plans share one allowance, so more plans means fewer prompts
- Too light for setups needing integrations beyond the API and MCP, as none are listed
How we grade them
| 2.4GPAOtterly.AIFair | 2.4GPAWaikayFair | |
|---|---|---|
| Value for money | BLite is $25 a month billed yearly ($29 monthly) for 15 prompts on four engines with unlimited team members, inside the cheaper quarter of AI visibility tools at $29. The API, MCP and Agent Analytics wait on Standard at $160, and Gemini, AI Mode and Claude cost extra. | BThe entry plan is $24.95 a month for 40 prompts a week on 4 models, with fact checks, action plans, the API and MCP included. That's inside the cheaper quarter of this category, which starts at $29. |
| Free plan and trial | CNo free plan, but a 7-day free trial with 50 prompts and no credit card needed. | CA free account gets 3 credits: 1 brand report, 1 topic report and plan, and 20 prompt checks. They don't renew, so it's really a one-time trial. |
| Features | CDaily mentions, share of voice and sentiment per engine in 70+ countries, link citation analysis, prompt research, a GEO audit and crawler analytics. The gap: Gemini, AI Mode and Claude are paid add-ons on every plan, and there's no white-label. | CBrand tracking, topic scores against two rivals, a fact and hallucination tracker, source analysis and action plans. The gap is a big one, though: ChatGPT and Claude answers come from training data, not live web search. |
| Ease of use | CNo rating on record. You set the prompts to watch, and the crawler analytics means uploading your own server log files. | CNo rating on record. Prompt checks and action plans share one allowance, so you'll be juggling the two, and fewer models means more prompts. |
| Platforms and integrations | BWeb only, with no desktop or phone app. There's an API, an MCP server and a Looker Studio connector from Standard, plus a link with Semrush. | BWeb only, with no desktop or phone app. Every paid plan includes the API and an MCP server, though no other integrations are listed. |
| Best for | daily brand and citation checks in AI search | AI visibility tracking with fact checks |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Otterly.AI and Waikay. How we grade
Price against what you get
Otterly.AI starts at $25 a month and scores 2.3 out of 4 on features, ease of use and platforms. Waikay starts at $24.95 a month and scores 2.3.
They score the same, and Waikay starts $0.05 a month lower. Of the other AI search visibility tools on the chart, 4 score higher than Otterly.AI for less, and 4 score higher than Waikay for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Otterly.AI also covers reports and site audit.
- Waikay also covers content optimization.
At a glance
| Otterly.AI | Waikay | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $25 per month, billed yearly ($29 billed monthly) | $24.95 per month for 40 prompts a week on 4 AI models |
| Free plan | None | None |
| Free trial | 7-day free trial with 50 prompts, no credit card required | Free account with 3 credits that do not renew: 1 brand report, 1 topic report and plan, 20 prompt checks |
| Web | ||
| Made by | OtterlyAI GmbH | InLinks Optimization LTD |
| Price read from | otterly.ai | waikay.io |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Otterly.AI
- Google AI Mode and Gemini cost $9, $59 or $149 a month each by plan, and Claude $29, $109 or $439, so all seven engines on Standard add $227 a month.
- Google AI Mode, Gemini and Claude are paid add-ons on every plan; Claude is tracked through its API using the Haiku model.
- Lite has one workspace; extra prompts are sold in packs of 100 on Standard and Premium only.
- There is no white-label option; the Looker Studio connector is the suggested way to brand client reports.
Waikay
- The free account's credits do not renew, so it works as a one-time trial.
- Prompt checks and action plans share the same allowance, so running more plans leaves fewer prompts.
- Waikay queries models through their APIs, and for ChatGPT and Claude it reports answers from training data, not live web search.
- The entry plan has a single seat.
Key features
Otterly.AI
- Daily prompt monitoring
- Tracks set prompts every day and reports brand mentions, coverage, share of voice and sentiment per engine, in more than 70 countries.
- Link citation analysis
- Shows which URLs and domains each AI engine cites for a prompt, with a domain ranking to find the sources worth targeting.
- AI prompt research
- Suggests prompts customers are likely to ask AI search tools about a brand or topic, as a starting set to monitor.
- GEO audit
- A technical audit of site URLs for generative engine readiness; Lite allows 1,000 audited URLs a month, Premium 10,000.
- Agent Analytics
- Reports AI agent and crawler visits to your site from server log files you upload.
- API, MCP and Looker Studio
- An API and MCP server give programmatic access to the data; the Looker Studio connector comes with Standard and above.
Waikay
- Brand visibility tracking
- Tracks prompts over time on ChatGPT, Google, Claude and Perplexity's Sonar, and picks up every brand that appears next to yours.
- Topic reports
- An AI knowledge score from 0 to 100 for your brand and two competitors on a chosen topic, with the sources the models used.
- Fact tracker
- Checks what models state about important topics and flags hallucinations and missing knowledge.
- Source tracker
- Lists the websites, documents and forums AI models draw on, with an analysis of each source's intent.
- GEO action plans
- Turns a topic report into steps to close content and knowledge gaps; each plan uses part of the monthly allowance.
- API and MCP
- Waikay's data is available through APIs and an MCP server on every paid plan.
Plans
Otterly.AI
Lite$25
per month, billed yearly ($29 billed monthly)
15 prompts tracked daily on ChatGPT, Google AI Overviews, Perplexity and Copilot, unlimited team members, one workspace. No API, MCP or extra prompts.
Standard$160
per month, billed yearly ($189 billed monthly)
100 prompts, API, MCP and Agent Analytics. Extra prompts are $99 per 100 a month, up to 300 more before you must move to Premium.
Premium$422
per month, billed yearly ($489 billed monthly)
400 prompts with everything in Standard. Extra prompts are $99 per 100 a month.
EnterpriseCustom
From 1,000 prompts, with SSO, custom terms, a quarterly GEO health check and a dedicated success manager.
Waikay
Site Owners and Freelancers$24.95
per month for 40 prompts a week on 4 AI models
1 seat, up to 8 action plans a month, fact and hallucination checks, source analysis, custom scheduling, API and MCP. Fewer models allow more prompts.
Small Teams$69.95
per month for up to 120 prompts
2 seats, unlimited projects and up to 30 action plans a month; extra prompts and plans can be bought as you go.
Larger Teams$199.95
per month for 360 prompts or more
For agencies and multi-brand monitoring: unlimited seats, up to 90 action plans a month and team training.
EnterpriseCustom
For agencies and businesses tracking hundreds of brands and thousands of prompts, with volume discounts.
Common questions
Which is cheaper, Otterly.AI or Waikay?
As of Oct 23, 2026, Waikay is cheaper to start with: $24.95 a month, against $25 a month for Otterly.AI. Otterly.AI starts at $25 per month, billed yearly ($29 billed monthly), and Waikay starts at $24.95 per month for 40 prompts a week on 4 AI models.
Which has a free plan, Otterly.AI or Waikay?
As of Oct 23, 2026, neither Otterly.AI nor Waikay has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.