Otterly.AI vs xSeek (2026): which should you pick?
As of Oct 23, 2026, Otterly.AI grades higher than xSeek: 2.4 against 1.8 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Otterly.AI grades higher on value for money and the free plan. They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Otterly.AI
Daily brand and citation tracking across AI search engines
xSeek
AI visibility agent that plans and drafts the fixes for you to approve
Which one is for you
Pick Otterly.AI if
- Fits if a daily read on ChatGPT, Perplexity, AI Overviews and Copilot is what you need
- Works for agencies that brand client reports through Looker Studio, from Standard
Look elsewhere if
- Skip it if Gemini, AI Mode or Claude matter to you, as they're paid add-ons on every plan, and all seven engines add $227 a month on Standard
- Not for you if you need white-label reports, as there aren't any
- Tight if you start on Lite, with 15 prompts, one workspace, no API or MCP, and no extra prompt packs
- Pricey if you outgrow Lite, as Standard is $160 a month yearly and extra prompts are $99 per 100, with 300 at most before Premium at $422
- Watch out: Claude is tracked through its API using the Haiku model, and crawler analytics needs server log files you upload
Pick xSeek if
- Fits if you have no SEO person and want a monthly list of what to do next
- Works for sites on WordPress, Webflow, Ghost or HubSpot, where approved pages are sent
Look elsewhere if
- Pricey if you want the agent, which starts at $149 a month
- Skip it if Google's AI Overviews or Copilot matter, as they need the $499.99 plan
- Tight if you track more than 10 prompts on Essential, which has no action plan or articles
- Watch out: there's no free plan or trial, only a one-time run of up to 15 questions
- Watch out: billing is monthly only, and Claude, Grok and DeepSeek cost extra per website on Growth
How we grade them
| 2.4GPAOtterly.AIFair | 1.8GPAxSeekWeak | |
|---|---|---|
| Value for money | BLite is $25 a month billed yearly ($29 monthly) for 15 prompts on four engines with unlimited team members, inside the cheaper quarter of AI visibility tools at $29. The API, MCP and Agent Analytics wait on Standard at $160, and Gemini, AI Mode and Claude cost extra. | DEssential is $49 a month for 10 prompts, but it only tracks. The action plan, drafts and CMS publishing, which are the point of xSeek, start at $149, in this category's dearest tenth. Billing is monthly only. |
| Free plan and trial | CNo free plan, but a 7-day free trial with 50 prompts and no credit card needed. | DNo free plan or trial. A free workspace runs up to 15 questions once and previews the action plan. |
| Features | CDaily mentions, share of voice and sentiment per engine in 70+ countries, link citation analysis, prompt research, a GEO audit and crawler analytics. The gap: Gemini, AI Mode and Claude are paid add-ons on every plan, and there's no white-label. | CDaily tracking, an agent-written action plan with the evidence behind it, a content studio, AI crawler logs and Search Console and GA4 data. The gap is in its own listing: Google AI Overviews and Copilot start at Growth for $499.99 a month. |
| Ease of use | CNo rating on record. You set the prompts to watch, and the crawler analytics means uploading your own server log files. | CNo rating on record. There's a plugin or CDN snippet for the crawler logs, analytics to connect and a monthly batch of actions to work through. |
| Platforms and integrations | BWeb only, with no desktop or phone app. There's an API, an MCP server and a Looker Studio connector from Standard, plus a link with Semrush. | BWeb only, linked to Search Console, GA4, WordPress, Webflow, Ghost and HubSpot, with an API, a command-line tool and an MCP server from Starter. |
| Best for | daily brand and citation checks in AI search | small teams without an SEO specialist |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Otterly.AI and xSeek. How we grade
Price against what you get
Otterly.AI starts at $25 a month and scores 2.3 out of 4 on features, ease of use and platforms. xSeek starts at $49 a month and scores 2.3.
They score the same, and Otterly.AI starts $24 a month lower. Of the other AI search visibility tools on the chart, 4 score higher than Otterly.AI for less, and 10 score higher than xSeek for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Otterly.AI also covers reports and site audit.
- xSeek also covers keyword research, web analytics and content optimization.
At a glance
| Otterly.AI | xSeek | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $25 per month, billed yearly ($29 billed monthly) | $49 per month for 10 prompts on 3 AI engines, billed monthly |
| Free plan | None | None |
| Free trial | 7-day free trial with 50 prompts, no credit card required | Free workspace asks up to 15 questions once and previews the action plan |
| Web | ||
| Made by | OtterlyAI GmbH | xseek |
| Price read from | otterly.ai | xseek.io |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Otterly.AI
- Google AI Mode and Gemini cost $9, $59 or $149 a month each by plan, and Claude $29, $109 or $439, so all seven engines on Standard add $227 a month.
- Google AI Mode, Gemini and Claude are paid add-ons on every plan; Claude is tracked through its API using the Haiku model.
- Lite has one workspace; extra prompts are sold in packs of 100 on Standard and Premium only.
- There is no white-label option; the Looker Studio connector is the suggested way to brand client reports.
xSeek
- Essential tracks only; the action plan, article drafts and CMS publishing start at Starter for $149 a month.
- Google AI Overviews and Copilot start at Growth; Claude, Grok and DeepSeek are optional engines there, priced per website.
- Billing is monthly only; no annual discount is shown on the pricing page.
- The free workspace runs your questions once on ChatGPT, Perplexity and Grok; daily tracking needs a paid plan.
Key features
Otterly.AI
- Daily prompt monitoring
- Tracks set prompts every day and reports brand mentions, coverage, share of voice and sentiment per engine, in more than 70 countries.
- Link citation analysis
- Shows which URLs and domains each AI engine cites for a prompt, with a domain ranking to find the sources worth targeting.
- AI prompt research
- Suggests prompts customers are likely to ask AI search tools about a brand or topic, as a starting set to monitor.
- GEO audit
- A technical audit of site URLs for generative engine readiness; Lite allows 1,000 audited URLs a month, Premium 10,000.
- Agent Analytics
- Reports AI agent and crawler visits to your site from server log files you upload.
- API, MCP and Looker Studio
- An API and MCP server give programmatic access to the data; the Looker Studio connector comes with Standard and above.
xSeek
- Daily AI answer tracking
- Asks your questions every day (or weekly or monthly per prompt) from a country you pick, with visibility score, share of voice and sentiment.
- Agent-written action plan
- Each month adds actions tied to a tracked question, with the evidence behind them: new articles, page refreshes, Reddit replies or listings to claim.
- Content Studio
- Drafts articles and page updates in your brand voice, or a brief for your writers, and sends approved pages to WordPress, Webflow, Ghost or HubSpot.
- AI crawler tracking
- Logs AI bot visits through a WordPress plugin or a CDN snippet and flags broken pages bots hit as urgent.
- Search Console and GA4
- Uses Search Console and search volumes to choose the questions worth tracking and to find pages Google sends traffic to but AI ignores.
- API, CLI and MCP server
- From Starter up, data and actions are available through an API, a command-line tool and an MCP server.
Plans
Otterly.AI
Lite$25
per month, billed yearly ($29 billed monthly)
15 prompts tracked daily on ChatGPT, Google AI Overviews, Perplexity and Copilot, unlimited team members, one workspace. No API, MCP or extra prompts.
Standard$160
per month, billed yearly ($189 billed monthly)
100 prompts, API, MCP and Agent Analytics. Extra prompts are $99 per 100 a month, up to 300 more before you must move to Premium.
Premium$422
per month, billed yearly ($489 billed monthly)
400 prompts with everything in Standard. Extra prompts are $99 per 100 a month.
EnterpriseCustom
From 1,000 prompts, with SSO, custom terms, a quarterly GEO health check and a dedicated success manager.
xSeek
Essential$49
per month for 10 prompts on 3 AI engines, billed monthly
Daily tracking on ChatGPT, Perplexity and Gemini for 1 website, with AI bot tracking. No action plan or articles.
Starter$149
per month for 50 prompts on 3 AI engines, billed monthly
1 website, 10 actions and 10 drafted articles a month, 30 keyword searches, CMS publishing, API and MCP server.
Growth$499.99
per month for 150 prompts on 5 AI engines, billed monthly
3 websites, 25 actions and articles a month, adds AI Overviews and Copilot, optional Claude, Grok and DeepSeek, and onboarding.
EnterpriseCustom
Custom prompts, websites and actions, a monthly session with an AI strategist and priority support.
Common questions
Which is cheaper, Otterly.AI or xSeek?
As of Oct 23, 2026, Otterly.AI is cheaper to start with: $25 a month, against $49 a month for xSeek. Otterly.AI starts at $25 per month, billed yearly ($29 billed monthly), and xSeek starts at $49 per month for 10 prompts on 3 AI engines, billed monthly.
Which has a free plan, Otterly.AI or xSeek?
As of Oct 23, 2026, neither Otterly.AI nor xSeek has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.