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ToolGPA

Beste CRM-Software (2026): unsere Top 3 von 49, im Ranking

Stand 09.10.2026: Unsere erste Wahl ist HubSpot (GPA 3.2), dann Zoho CRM und Twenty.

Platziert von ToolGPA am 09.10.2026 · Einträge geprüft bis 18.10.2026

Behalte Kontakte, Deals und Gespräche vom ersten Kontakt bis zum Abschluss im Blick.

Gratis-Ratgeber zu CRM-Tools

Unsere Top drei CRM-Tools

The first two are close. HubSpot comes first because its free tools reach further, with email tracking, live chat and a meeting link, and its iPhone and iPad app averages 4.7 against Zoho CRM's 4.4. Zoho CRM gives more room for free, 3 users and 5,000 records against 2 users and 1,000 contacts, and its list prices are lower. Twenty is third for teams that want an open-source CRM on their own servers. Pipedrive narrowly missed: it starts at the same $14 as Zoho CRM but has no free plan. Bitrix24 has a free plan too, but its free CRM is basic, with one pipeline.

  1. Platz 1: HubSpot

    Gratis-Plan · ab $20/monat

    Für: Most small businesses

    HubSpot's CRM is free for up to 2 users and 1,000 contacts with no expiry date, and the free tools cover contact management, deal pipelines, tasks, email tracking, live chat, a meeting link and reporting dashboards. It runs in a browser and on iPhone and Android, with a Chrome extension for Gmail, and shares one customer database with HubSpot's marketing and service hubs. Its iPhone and iPad app averages 4.7 from about 15,700 ratings. Know the limits: the Starter bundle lists at $20 per seat a month, with new customers offered it from $7, billed annually, for a limited time, and Sales Hub Professional is $90 per seat a month on an annual commitment plus a one-time $1,500 onboarding fee.

    iPhone- und iPad-App: 4.7 von 5 im App Store

    HubSpot: Preise und Details

  2. Platz 2: Zoho CRM

    Gratis-Plan · ab $14/monat

    Für: Small teams that want a larger free plan and lower prices

    Zoho CRM's Free edition covers up to 3 users and 5,000 records, against HubSpot's 2 users and 1,000 contacts, with lead, contact and deal management, tasks and the mobile apps. Its list prices are lower too: Standard is $14 per user a month, billed annually, and adds workflows, cadences for follow-ups, dashboards and sales forecasting. It is second because HubSpot's free tools go further into the conversation, with email tracking, live chat and a meeting link, where Zoho's Free edition lists standard reports and up to 5 workflow automations, and its iPhone and iPad app averages 4.4 from about 2,700 ratings. Monthly billing raises Standard to $20 per user.

    iPhone- und iPad-App: 4.4 von 5 im App Store

    Zoho CRM: Preise und Details

  3. Platz 3: Twenty

    Gratis-Plan · ab $9/monat

    Für: Teams that want an open-source CRM on their own servers

    Twenty is an open-source CRM whose core is free to run on your own servers, with custom objects, fields, views and no-code workflows unlimited on every plan. It syncs Google Workspace or Microsoft 365 mailboxes and calendars to the matching people and companies. If you would rather not run a server, Twenty hosts it from $9 per user a month, billed yearly, after a 30-day trial. It is third because fewer teams can take it as it comes: it is listed for the web only, the cloud has no free plan, and the free option means self-hosting with community support. SSO, row-level permissions and audit logs need Organization at $19 per user a month, billed yearly.

    Twenty: Preise und Details

Platziert am 09.10.2026 nach dem, was jeder Eintrag zeigt und was Leute über das Tool sagen, nicht nach eigenen Tests. Wie unser Ranking entsteht

Preis gegen das, was du bekommst

Welche CRM-Tools geben am meisten fürs Geld?

Going by our grades, HubSpot, Freshsales, Close, Bigin by Zoho CRM and 1 more give the most for the money among CRM tools: no tool on this chart scores higher without costing more.

Alle 47 im Diagramm ansehen

Behalten oder bauen

Könntest du es selbst bauen?

A CRM at its plainest is a table of people and a board of deals. Mail and calendar sync, a team working the same records, and reports a sales manager will trust take a company.

Behalten48Deine Wahl0Bauen1Von 1 dieser CRM-Tools könntest du zumindest die Grundlagen selbst bauen.

Preis
Läuft auf
Muss sein

49 Tools

Tools

  • Act!

    CRM

    2.4GPA

    CRM and email marketing platform for small businesses

    Kostenlose Testphase · ab $30/monatWeb · iOS · Android

  • Assembly

    CRM

    2.2GPA

    Client portal and CRM for service firms, with an AI app builder

    Gratis-Plan · ab $29/monatWeb · macOS · Windows

  • Attio

    CRM

    2.4GPA

    CRM with a customizable data model, workflows and AI agents

    Gratis-Plan · ab $35/monatWeb · iOS · Android

  • Bigin by Zoho CRM

    CRM

    2.8GPA

    Pipeline-based CRM from Zoho for small businesses

    Gratis-Plan · ab $7/monatWeb · macOS · iOS +1

  • Bitrix24

    CRM

    2.8GPA

    Flat-priced CRM with tasks, chat, video calls and a site builder

    Gratis-Plan · ab $49/monatWeb · macOS · Windows +3

  • Breakcold

    CRM

    1.8GPA

    AI-native sales CRM with a LinkedIn, email and WhatsApp inbox

    Kostenlose Testphase · ab $79.20/monatWeb

  • Capsule CRM

    CRM

    2.2GPA

    Small-business CRM for contacts, sales pipelines and projects

    Gratis-Plan · ab $18/monatWeb · iOS · Android

  • Clarify

    CRM

    2.2GPA

    AI CRM with a sales agent, priced by credits rather than seats

    Gratis-Plan · ab $40/monatWeb · macOS · Windows

  • Close

    CRM

    2.4GPA

    Sales CRM with built-in calling, SMS, email and an AI teammate

    Kostenlose Testphase · ab $9/monatWeb · macOS · Windows +2

  • Copper

    CRM

    2.2GPA

    CRM that works inside Gmail and Google Calendar

    Kostenlose Testphase · ab $23/monatWeb · iOS · Android

  • Covve

    CRM

    2.2GPA

    Personal CRM app with reminders, notes and card scanning

    Gratis-Plan · ab $4.99/monatmacOS · iOS · Android

  • Daylite

    CRM

    1.8GPA

    CRM and project management app for Mac, iPhone and iPad

    Kostenlose Testphase · ab $15/monatmacOS · iOS

  • Dex

    CRM

    2.4GPA

    Personal CRM that syncs LinkedIn, email and calendar contacts

    Kostenlose Testphase · ab $12/monatWeb · macOS · Windows +2

  • Dubsado

    CRM

    2.4GPA

    Client management, contracts and invoicing for service businesses

    Kostenlose Testphase · ab $335/jahrWeb · iOS · Android

  • EngageBay

    CRM

    2.4GPA

    All-in-one marketing, sales and support CRM for small teams

    Gratis-Plan · ab $13.79/monatWeb · iOS · Android

  • EspoCRM

    CRM

    2.6GPA

    Open-source CRM you can self-host for free or rent in the cloud

    Gratis-Plan · ab $15/monatWeb

  • folk

    CRM

    2.2GPA

    CRM that pulls contacts from LinkedIn, email and WhatsApp

    Kostenlose Testphase · ab $24/monatWeb · macOS · Windows +2

  • Freshsales

    CRM

    2.8GPA

    Sales CRM with built-in phone, email, chat and Freddy AI

    Kostenlose Testphase · ab $9/monatWeb · iOS · Android

  • HighLevel

    CRM

    2.6GPA

    Sales and marketing platform that agencies can resell to clients

    Kostenlose Testphase · ab $97/monatWeb · macOS · Windows +3

  • HoneyBook

    CRM

    2.6GPA

    Client management, contracts and payments for independents

    Kostenlose Testphase · ab $29/monatWeb · iOS · Android

  • HubSpot

    CRM

    3.2GPA

    Free CRM at the center of a marketing, sales and service suite

    Gratis-Plan · ab $20/monatWeb · iOS · Android

  • Insightly

    CRM

    2.2GPA

    CRM with built-in project management for after the sale

    Kostenlose Testphase · ab $29/monatWeb · iOS · Android

  • Keap

    CRM

    2.2GPA

    CRM with sales and marketing automation for small businesses

    Kostenlose Testphase · ab $299/monatWeb · iOS · Android

  • Kommo

    CRM

    2.4GPA

    Messaging-first sales CRM for WhatsApp, Instagram and TikTok

    Kostenlose Testphase · ab $25/monatWeb · iOS · Android

  • Less Annoying CRM

    CRM

    2.4GPA

    Simple CRM for small businesses at one flat per-user price

    Kostenlose Testphase · ab $15/monatWeb

  • Lightfield

    CRM

    2.2GPA

    AI-native CRM that updates itself from email, calls and meetings

    Kostenlose Testphase · ab $89/monatWeb

  • Mesh

    CRM

    2.4GPA

    Personal CRM that builds itself from email, calendar and social

    Gratis-Plan · ab $10/monatWeb · macOS · Windows +2

  • Microsoft Dynamics 365 Sales

    CRM

    2.2GPA

    Microsoft's sales CRM with Copilot and prebuilt sales agents

    Kostenlose Testphase · ab $65/monatWeb · iOS · Android

  • Monica Personal CRM

    CRM

    2.4GPA

    Open-source personal CRM for friends, family and colleagues

    Gratis-Plan · ab $9/monatWeb

  • NetHunt CRM

    CRM

    2.2GPA

    Sales CRM that works inside Gmail and Google Workspace

    Kostenlose Testphase · ab $24/monatWeb · iOS · Android

  • Nimble

    CRM

    2.4GPA

    Relationship CRM with contact enrichment and a browser extension

    Kostenlose Testphase · ab $24.90/monatWeb · iOS · Android

  • noCRM

    CRM

    2.4GPA

    Lead management tool built around each lead's next action

    Kostenlose Testphase · ab $11/monatWeb · iOS · Android

  • Nutshell

    CRM

    2.4GPA

    Sales CRM with email marketing, forms and AI built into every plan

    Kostenlose Testphase · ab $13/monatWeb · iOS · Android

  • Odoo CRM

    CRM

    2.8GPA

    Open-source CRM app from the Odoo business suite

    Gratis-Plan · ab $31.10/monatWeb · iOS · Android

  • OnePageCRM

    CRM

    2.8GPA

    Action-focused sales CRM for small businesses

    Kostenlose Testphase · ab $9.95/monatWeb · iOS · Android

  • Ontraport

    CRM

    2.4GPA

    CRM with marketing automation, payments and membership sites

    Kostenlose TestphaseWeb · iOS · Android

  • Pipedrive

    CRM

    2.2GPA

    Sales CRM organized around visual deal pipelines

    Kostenlose Testphase · ab $14/monatWeb · iOS · Android

  • Pipeline CRM

    CRM

    2.2GPA

    Sales pipeline CRM for small and mid-size B2B teams

    Kostenlose Testphase · ab $25/monatWeb · iOS · Android

  • Salesflare

    CRM

    2.4GPA

    B2B sales CRM that fills itself in from email and calendar

    Kostenlose Testphase · ab $29/monatWeb · iOS · Android

  • Salesforce

    CRM

    2.8GPA

    CRM platform for sales teams with AI agents and a free 2-user suite

    Gratis-Plan · ab $25/monatWeb · iOS · Android

  • Salesmate

    CRM

    2.6GPA

    CRM with sales, marketing automation and support tools in one

    Kostenlose Testphase · ab $23/monatWeb · iOS · Android

  • SalesRabbit

    CRM

    2.0GPA

    Door-to-door sales app for canvassing, territories and field leads

    Gratis-Plan · ab $49/monatWeb · iOS · Android

  • Streak

    CRM

    2.2GPA

    CRM built into Gmail, with pipelines in the inbox

    Gratis-Plan · ab $49/monatiOS · Android

  • SuiteCRM

    CRM

    2.4GPA

    Open-source CRM with no per-user license fees

    Gratis-Plan · ab £130/monatWeb

  • Teamgate

    CRM

    2.2GPA

    Sales CRM with pipelines, a built-in dialer and analytics

    Gratis-Plan · ab $39.90/monatWeb · iOS · Android

  • Thryv

    CRM

    1.8GPA

    Small-business software for customers, bookings, invoices and payments

    KostenpflichtigWeb · iOS

  • Twenty

    CRM

    2.8GPA

    Open-source CRM with a custom data model, cloud or self-hosted

    Gratis-Plan · ab $9/monatWeb

  • Vtiger

    CRM

    2.8GPA

    All-in-one CRM with a free cloud plan and an open-source edition

    Gratis-Plan · ab $12/monatWeb · iOS · Android

Ratgeber

Auswahllisten und Alternativen für CRM-Tools.

  • +2
    Bestenliste

    The best CRM software in 2026

    Six CRMs compared, from free plans for two or three users to tools built around calling or LinkedIn prospecting. Each pick says who it suits, what it costs and where it stops.

    6 Tools · Aktualisiert Oktober 2026

Häufige Fragen

Was sind die besten CRM-Tools?

Stand 09.10.2026: ToolGPA platziert HubSpot auf Platz 1 (für: most small businesses), Zoho CRM auf Platz 2 (für: small teams that want a larger free plan and lower prices), Twenty auf Platz 3 (für: teams that want an open-source CRM on their own servers).

Wie macht ToolGPA das Ranking der CRM-Tools?

Nach dem, was die eigenen Seiten jedes Tools zeigen (Preis, Gratis-Plan, Plattformen, Funktionen und Grenzen), und nach dem, was Leute in öffentlichen Bewertungen und Diskussionen darüber sagen. Nicht nach eigenen Tests. Platz 1 geht an das Tool, das zu den meisten Leuten passt, und Platz 2 und 3 an die beste Wahl für die Leser, die dabei außen vor bleiben.