Aller au contenu
ToolGPA

Logiciels de CRM (2026) : notre top 3 sur 49, dans l’ordre

Au 9 oct. 2026, notre premier choix est HubSpot (GPA de 3.2), puis Zoho CRM et Twenty.

Classé par ToolGPA le 9 oct. 2026 · fiches vérifiées jusqu’au 18 oct. 2026

Gardez la trace de vos contacts, de vos affaires et de vos échanges, du premier contact à la signature.

Guide gratuit des outils de CRM

Notre top trois des outils de CRM

The first two are close. HubSpot comes first because its free tools reach further, with email tracking, live chat and a meeting link, and its iPhone and iPad app averages 4.7 against Zoho CRM's 4.4. Zoho CRM gives more room for free, 3 users and 5,000 records against 2 users and 1,000 contacts, and its list prices are lower. Twenty is third for teams that want an open-source CRM on their own servers. Pipedrive narrowly missed: it starts at the same $14 as Zoho CRM but has no free plan. Bitrix24 has a free plan too, but its free CRM is basic, with one pipeline.

  1. Premier: HubSpot

    Formule gratuite · à partir de $20/mois

    Pour : Most small businesses

    HubSpot's CRM is free for up to 2 users and 1,000 contacts with no expiry date, and the free tools cover contact management, deal pipelines, tasks, email tracking, live chat, a meeting link and reporting dashboards. It runs in a browser and on iPhone and Android, with a Chrome extension for Gmail, and shares one customer database with HubSpot's marketing and service hubs. Its iPhone and iPad app averages 4.7 from about 15,700 ratings. Know the limits: the Starter bundle lists at $20 per seat a month, with new customers offered it from $7, billed annually, for a limited time, and Sales Hub Professional is $90 per seat a month on an annual commitment plus a one-time $1,500 onboarding fee.

    application iPhone et iPad : 4.7 sur 5 sur App Store

    Tarifs et détails de HubSpot

  2. Deuxième: Zoho CRM

    Formule gratuite · à partir de $14/mois

    Pour : Small teams that want a larger free plan and lower prices

    Zoho CRM's Free edition covers up to 3 users and 5,000 records, against HubSpot's 2 users and 1,000 contacts, with lead, contact and deal management, tasks and the mobile apps. Its list prices are lower too: Standard is $14 per user a month, billed annually, and adds workflows, cadences for follow-ups, dashboards and sales forecasting. It is second because HubSpot's free tools go further into the conversation, with email tracking, live chat and a meeting link, where Zoho's Free edition lists standard reports and up to 5 workflow automations, and its iPhone and iPad app averages 4.4 from about 2,700 ratings. Monthly billing raises Standard to $20 per user.

    application iPhone et iPad : 4.4 sur 5 sur App Store

    Tarifs et détails de Zoho CRM

  3. Troisième: Twenty

    Formule gratuite · à partir de $9/mois

    Pour : Teams that want an open-source CRM on their own servers

    Twenty is an open-source CRM whose core is free to run on your own servers, with custom objects, fields, views and no-code workflows unlimited on every plan. It syncs Google Workspace or Microsoft 365 mailboxes and calendars to the matching people and companies. If you would rather not run a server, Twenty hosts it from $9 per user a month, billed yearly, after a 30-day trial. It is third because fewer teams can take it as it comes: it is listed for the web only, the cloud has no free plan, and the free option means self-hosting with community support. SSO, row-level permissions and audit logs need Organization at $19 per user a month, billed yearly.

    Tarifs et détails de Twenty

Classé le 9 oct. 2026 d’après ce que montre chaque fiche et ce que les gens disent de l’outil, pas d’après nos propres tests. Comment nous classons

Le prix face à ce que vous obtenez

Quels outils de CRM donnent le plus pour votre argent ?

Going by our grades, HubSpot, Freshsales, Close, Bigin by Zoho CRM and 1 more give the most for the money among CRM tools: no tool on this chart scores higher without costing more.

Voir les 47 sur le graphique

Garder ou faire

Pourriez-vous faire le vôtre ?

A CRM at its plainest is a table of people and a board of deals. Mail and calendar sync, a team working the same records, and reports a sales manager will trust take a company.

Garder48À vous de voir0Faire1Vous pourriez faire au moins les bases de 1 de ces outils de CRM.

Prix
Tourne sur
Doit être

49 outils

Outils

  • Act!

    CRM

    2.4GPA

    CRM and email marketing platform for small businesses

    Essai gratuit · à partir de $30/moisWeb · iOS · Android

  • Assembly

    CRM

    2.2GPA

    Client portal and CRM for service firms, with an AI app builder

    Formule gratuite · à partir de $29/moisWeb · macOS · Windows

  • Attio

    CRM

    2.4GPA

    CRM with a customizable data model, workflows and AI agents

    Formule gratuite · à partir de $35/moisWeb · iOS · Android

  • Bigin by Zoho CRM

    CRM

    2.8GPA

    Pipeline-based CRM from Zoho for small businesses

    Formule gratuite · à partir de $7/moisWeb · macOS · iOS +1

  • Bitrix24

    CRM

    2.8GPA

    Flat-priced CRM with tasks, chat, video calls and a site builder

    Formule gratuite · à partir de $49/moisWeb · macOS · Windows +3

  • Breakcold

    CRM

    1.8GPA

    AI-native sales CRM with a LinkedIn, email and WhatsApp inbox

    Essai gratuit · à partir de $79.20/moisWeb

  • Capsule CRM

    CRM

    2.2GPA

    Small-business CRM for contacts, sales pipelines and projects

    Formule gratuite · à partir de $18/moisWeb · iOS · Android

  • Clarify

    CRM

    2.2GPA

    AI CRM with a sales agent, priced by credits rather than seats

    Formule gratuite · à partir de $40/moisWeb · macOS · Windows

  • Close

    CRM

    2.4GPA

    Sales CRM with built-in calling, SMS, email and an AI teammate

    Essai gratuit · à partir de $9/moisWeb · macOS · Windows +2

  • Copper

    CRM

    2.2GPA

    CRM that works inside Gmail and Google Calendar

    Essai gratuit · à partir de $23/moisWeb · iOS · Android

  • Covve

    CRM

    2.2GPA

    Personal CRM app with reminders, notes and card scanning

    Formule gratuite · à partir de $4.99/moismacOS · iOS · Android

  • Daylite

    CRM

    1.8GPA

    CRM and project management app for Mac, iPhone and iPad

    Essai gratuit · à partir de $15/moismacOS · iOS

  • Dex

    CRM

    2.4GPA

    Personal CRM that syncs LinkedIn, email and calendar contacts

    Essai gratuit · à partir de $12/moisWeb · macOS · Windows +2

  • Dubsado

    CRM

    2.4GPA

    Client management, contracts and invoicing for service businesses

    Essai gratuit · à partir de $335/anWeb · iOS · Android

  • EngageBay

    CRM

    2.4GPA

    All-in-one marketing, sales and support CRM for small teams

    Formule gratuite · à partir de $13.79/moisWeb · iOS · Android

  • EspoCRM

    CRM

    2.6GPA

    Open-source CRM you can self-host for free or rent in the cloud

    Formule gratuite · à partir de $15/moisWeb

  • folk

    CRM

    2.2GPA

    CRM that pulls contacts from LinkedIn, email and WhatsApp

    Essai gratuit · à partir de $24/moisWeb · macOS · Windows +2

  • Freshsales

    CRM

    2.8GPA

    Sales CRM with built-in phone, email, chat and Freddy AI

    Essai gratuit · à partir de $9/moisWeb · iOS · Android

  • HighLevel

    CRM

    2.6GPA

    Sales and marketing platform that agencies can resell to clients

    Essai gratuit · à partir de $97/moisWeb · macOS · Windows +3

  • HoneyBook

    CRM

    2.6GPA

    Client management, contracts and payments for independents

    Essai gratuit · à partir de $29/moisWeb · iOS · Android

  • HubSpot

    CRM

    3.2GPA

    Free CRM at the center of a marketing, sales and service suite

    Formule gratuite · à partir de $20/moisWeb · iOS · Android

  • Insightly

    CRM

    2.2GPA

    CRM with built-in project management for after the sale

    Essai gratuit · à partir de $29/moisWeb · iOS · Android

  • Keap

    CRM

    2.2GPA

    CRM with sales and marketing automation for small businesses

    Essai gratuit · à partir de $299/moisWeb · iOS · Android

  • Kommo

    CRM

    2.4GPA

    Messaging-first sales CRM for WhatsApp, Instagram and TikTok

    Essai gratuit · à partir de $25/moisWeb · iOS · Android

  • Less Annoying CRM

    CRM

    2.4GPA

    Simple CRM for small businesses at one flat per-user price

    Essai gratuit · à partir de $15/moisWeb

  • Lightfield

    CRM

    2.2GPA

    AI-native CRM that updates itself from email, calls and meetings

    Essai gratuit · à partir de $89/moisWeb

  • Mesh

    CRM

    2.4GPA

    Personal CRM that builds itself from email, calendar and social

    Formule gratuite · à partir de $10/moisWeb · macOS · Windows +2

  • Microsoft Dynamics 365 Sales

    CRM

    2.2GPA

    Microsoft's sales CRM with Copilot and prebuilt sales agents

    Essai gratuit · à partir de $65/moisWeb · iOS · Android

  • Monica Personal CRM

    CRM

    2.4GPA

    Open-source personal CRM for friends, family and colleagues

    Formule gratuite · à partir de $9/moisWeb

  • NetHunt CRM

    CRM

    2.2GPA

    Sales CRM that works inside Gmail and Google Workspace

    Essai gratuit · à partir de $24/moisWeb · iOS · Android

  • Nimble

    CRM

    2.4GPA

    Relationship CRM with contact enrichment and a browser extension

    Essai gratuit · à partir de $24.90/moisWeb · iOS · Android

  • noCRM

    CRM

    2.4GPA

    Lead management tool built around each lead's next action

    Essai gratuit · à partir de $11/moisWeb · iOS · Android

  • Nutshell

    CRM

    2.4GPA

    Sales CRM with email marketing, forms and AI built into every plan

    Essai gratuit · à partir de $13/moisWeb · iOS · Android

  • Odoo CRM

    CRM

    2.8GPA

    Open-source CRM app from the Odoo business suite

    Formule gratuite · à partir de $31.10/moisWeb · iOS · Android

  • OnePageCRM

    CRM

    2.8GPA

    Action-focused sales CRM for small businesses

    Essai gratuit · à partir de $9.95/moisWeb · iOS · Android

  • Ontraport

    CRM

    2.4GPA

    CRM with marketing automation, payments and membership sites

    Essai gratuitWeb · iOS · Android

  • Pipedrive

    CRM

    2.2GPA

    Sales CRM organized around visual deal pipelines

    Essai gratuit · à partir de $14/moisWeb · iOS · Android

  • Pipeline CRM

    CRM

    2.2GPA

    Sales pipeline CRM for small and mid-size B2B teams

    Essai gratuit · à partir de $25/moisWeb · iOS · Android

  • Salesflare

    CRM

    2.4GPA

    B2B sales CRM that fills itself in from email and calendar

    Essai gratuit · à partir de $29/moisWeb · iOS · Android

  • Salesforce

    CRM

    2.8GPA

    CRM platform for sales teams with AI agents and a free 2-user suite

    Formule gratuite · à partir de $25/moisWeb · iOS · Android

  • Salesmate

    CRM

    2.6GPA

    CRM with sales, marketing automation and support tools in one

    Essai gratuit · à partir de $23/moisWeb · iOS · Android

  • SalesRabbit

    CRM

    2.0GPA

    Door-to-door sales app for canvassing, territories and field leads

    Formule gratuite · à partir de $49/moisWeb · iOS · Android

  • Streak

    CRM

    2.2GPA

    CRM built into Gmail, with pipelines in the inbox

    Formule gratuite · à partir de $49/moisiOS · Android

  • SuiteCRM

    CRM

    2.4GPA

    Open-source CRM with no per-user license fees

    Formule gratuite · à partir de £130/moisWeb

  • Teamgate

    CRM

    2.2GPA

    Sales CRM with pipelines, a built-in dialer and analytics

    Formule gratuite · à partir de $39.90/moisWeb · iOS · Android

  • Thryv

    CRM

    1.8GPA

    Small-business software for customers, bookings, invoices and payments

    PayantWeb · iOS

  • Twenty

    CRM

    2.8GPA

    Open-source CRM with a custom data model, cloud or self-hosted

    Formule gratuite · à partir de $9/moisWeb

  • Vtiger

    CRM

    2.8GPA

    All-in-one CRM with a free cloud plan and an open-source edition

    Formule gratuite · à partir de $12/moisWeb · iOS · Android

Guides

Sélections et alternatives pour les outils de CRM.

  • +2
    Le meilleur

    The best CRM software in 2026

    Six CRMs compared, from free plans for two or three users to tools built around calling or LinkedIn prospecting. Each pick says who it suits, what it costs and where it stops.

    6 outils · Mis à jour en octobre 2026

Questions fréquentes

Quels sont les meilleurs outils de CRM ?

Au 9 oct. 2026, ToolGPA classe HubSpot en premier (pour : most small businesses), Zoho CRM en deuxième (pour : small teams that want a larger free plan and lower prices), Twenty en troisième (pour : teams that want an open-source CRM on their own servers).

Comment ToolGPA classe-t-il les outils de CRM ?

D’après ce que montrent les pages de chaque outil (prix, formule gratuite, plateformes, fonctionnalités et limites) et d’après ce que les gens en disent dans les avis et les discussions publics. Pas d’après nos propres tests. La première place va à l’outil qui convient au plus grand nombre, et la deuxième et la troisième aux meilleurs choix pour les lecteurs qu’il laisse de côté.