Alternatives · Marketing Reports
Improvado alternatives
As of Nov 13, 2026, the highest-graded Improvado alternative is Windsor.ai (2.4 GPA). It's also the best free one.
Improvado compared with 7 alternatives: Supermetrics, Funnel, Adverity, Windsor.ai, Porter Metrics and 2 more.
Improvado is a paid product, starting at $100 per month for MCP Only; $20,000 per year and up for Starter. 4 of the 7 alternatives are free or have a free plan. 2 more offer a free trial.
Listings checked up to Nov 13, 2026 · Where the facts come from
Black Friday: is there a Improvado sale?
At a glance
| Tool | Price | Free plan | Runs on |
|---|---|---|---|
| ImprovadoThis tool | From $100/mo | No | Web |
| Supermetrics | Free trial · from $44/mo | Trial only | Web |
| Funnel | Free trial · from $300/mo | Trial only | Web |
| Adverity | Free plan · from $15,417/mo | Yes | Web |
| Windsor.ai | Free plan · from $19/mo | Yes | Web |
| Porter Metrics | Free plan · from $12.50/mo | Yes | Web |
| Dataslayer | Free plan · from $35/mo | Yes | Web |
| NinjaCat | Paid | No | Web |
Price against what you get
Improvado starts at $100 a month and scores 2.7 out of 4 on features, ease of use and platforms. None of the 6 alternatives on this chart both scores higher and starts lower.
Supermetrics, Windsor.ai, Porter Metrics and Dataslayer start lower without scoring higher.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
How each one differs from Improvado
Supermetrics
Marketing data connectors for sheets, BI tools and AI chats
- Supermetrics starts at $44 per month, billed yearly ($59 billed monthly).
Suits: Marketers who report from Google Sheets or Looker Studio
Funnel
Marketing data hub that feeds dashboards, warehouses and AI
- Funnel starts at $300 per month, billed annually.
Suits: Marketing and data teams centralizing many ad and analytics sources
Adverity
Marketing data integration and governance for brands and agencies
- Adverity starts at $15,417 per month, Adverity Atlas Standard, annual plan.
- Adverity has a free plan, which Improvado lacks.
- Adverity also covers workflow automation.
Suits: Enterprises and agencies with many marketing sources
Windsor.ai
Marketing data connectors for BI tools, sheets and AI
- Windsor.ai starts at $19 per month, billed annually ($23 billed monthly).
- Windsor.ai has a free plan, which Improvado lacks.
Suits: Small teams that need a low-priced connector to Looker Studio
Porter Metrics
Marketing data connectors priced per connected account
- Porter Metrics starts at $12.50 per account / month, billed annually ($15 billed monthly).
- Porter Metrics has a free plan, which Improvado lacks.
Suits: Small agencies and freelancers with a few client accounts
Dataslayer
Sends marketing data to Sheets, BI tools and AI assistants
- Dataslayer starts at $35 per month, billed annually ($39 billed monthly).
- Dataslayer has a free plan, which Improvado lacks.
- Dataslayer also covers spreadsheets.
Suits: Agencies and PPC teams that report from Google Sheets or Looker Studio
NinjaCat
AI agent and reporting platform for multi-account marketing
- NinjaCat also covers AI agents.
Suits: Agencies running hundreds of client accounts
Limits worth knowing in Improvado
- Starter begins at $20,000 a year and Growth at $41,700; both are quoted through a demo request.
- The $100 MCP Only plan has no managed data pipelines, only a link from your AI assistant to the data.
- Multi-touch attribution and Creative Analytics are add-ons that work only with Growth and Enterprise.
- The pricing page lists no free trial or free plan.
Common questions
What are the alternatives to Improvado?
The alternatives to Improvado in this directory are Supermetrics, Funnel, Adverity, Windsor.ai, Porter Metrics, Dataslayer and NinjaCat. Each one has a side-by-side comparison with Improvado.
Is there a free alternative to Improvado?
Yes. Adverity, Windsor.ai, Porter Metrics and Dataslayer have a free plan alongside paid ones.
When were these prices checked?
Each listing shows its own date. On this page they run from Nov 12, 2026 to Nov 13, 2026. Vendors change prices without notice, so confirm on their site before you buy.