AgencyAnalytics vs Oviond (2026): which should you pick?
As of Nov 13, 2026, we pick AgencyAnalytics: it is second in our ranking of marketing reporting and call tracking tools, and it grades higher too, 2.6 against 2.2.
Checked Oct 18, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 12, 2026 by ToolGPA
AgencyAnalytics grades higher on features. They get the same grade on value for money, the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
AgencyAnalytics
White-labeled client reporting dashboards for marketing agencies
Oviond
White-label marketing reports and dashboards priced per client
Which one is for you
Pick AgencyAnalytics if
- Fits if you run an agency and send monthly reports to many clients
- Works for agencies whose clients log in to a portal with the agency's logo, with unlimited staff seats
Look elsewhere if
- Pricey if you have dozens of small clients, since every one adds $20 a month
- Not for you if you want rank tracking included, as it's $41.67 a month extra per 500 keywords
- Watch out: AI Tracker is another add-on at $20.83 a month per 250 credits, and database connectors cost extra
- Tight if you want to stay flexible: there's no free plan, and yearly billing needs a one-year commitment
- Not for you if you want a phone or desktop app, as it's web only
Pick Oviond if
- Fits if you are an agency reporting to many small clients
- Works for teams that want white-labeling without a dearer plan
Look elsewhere if
- Tight if you have fewer than 10 clients, since the minimum bill is $50 a month
- Watch out: the $4 rate needs annual billing
- Not for you if you have over 100 clients and want self-serve, because it then goes to sales
- Skip it if you want a free plan, as only the 15-day trial is free
How we grade them
| 2.6GPAAgencyAnalyticsGood | 2.2GPAOviondFair | |
|---|---|---|
| Value for money | CGraded on a small agency reporting on 5 clients: $20 per client a month billed annually, so $100 a month, with white-labeling and unlimited sources included. That's the middle of the road here. It grows with every client, and Rank Tracker adds $41.67 a month per 500 keywords. | C$4 per client a month billed yearly, $5 monthly, with a 10-client minimum, so $40 to $50 a month; this category's middle is $65. |
| Free plan and trial | CNo free plan. There's a 14-day free trial with no credit card needed, which is long enough to set up a couple of clients and send a real report. | C15-day trial with every feature and no card, and no free plan. |
| Features | AThe whole agency job: 85+ integrations with no cap per client, scheduled reports with approvals, a white-labeled client portal, cross-client alerts and AI insights. It also does rank tracking and AI search tracking, which the other reporting tools here don't, though both cost extra. | C70+ sources, white-label reports, schedules, templates, calculated metrics, API and MCP. All features on one plan, so no gaps by tier. |
| Ease of use | CNo rating on record. Templates help, but each client means connecting their ad, analytics and SEO accounts and setting up the portal, so expect some work per client. | CNo store rating on record. You connect sources and build templates per client. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It connects to 85+ platforms, including Google Analytics, Google Ads, Facebook, Amazon Ads, Ahrefs and CallRail, and ChatGPT or Claude can read client data through MCP. | BWeb only, with 70+ sources, an API and an MCP for Claude and ChatGPT. |
| Best for | white-labeled client reporting for agencies | white-label client reports for agencies |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: AgencyAnalytics and Oviond. How we grade
Price against what you get
AgencyAnalytics starts at $20 a month and scores 3.0 out of 4 on features, ease of use and platforms. Oviond starts at $4 a month and scores 2.3.
AgencyAnalytics scores higher, and starts $16 a month higher: the question is whether the extra is worth that to you. Of the other marketing reporting and call tracking tools on the chart, none scores higher than AgencyAnalytics for less, and none scores higher than Oviond for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- AgencyAnalytics also covers rank tracking and backlink analysis.
- Oviond also covers templates.
At a glance
| AgencyAnalytics | Oviond | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $20 per client / month, billed annually ($25 billed monthly) | $4 per client / month, billed yearly ($5 billed monthly), 10 clients minimum |
| Free plan | None | None |
| Free trial | 14-day free trial, no credit card required | 15-day free trial with every feature, no credit card |
| Web | ||
| Made by | AgencyAnalytics Inc | Oviond |
| Price read from | agencyanalytics.com | oviond.com |
| Checked | Oct 18, 2026 | Nov 12, 2026 |
Worth knowing
AgencyAnalytics
- Priced per client: 10 clients cost $200 a month billed annually; agencies with 25+ clients are sent to sales for volume prices.
- Rank Tracker is an add-on at $41.67 a month per 500 keywords, and AI Tracker $20.83 a month per 250 credits, both billed annually.
- Database connectors such as Amazon Redshift are an optional add-on, included in volume pricing.
- There is no free plan, and annual billing requires a one-year commitment.
Oviond
- Billing is per client workspace with a 10-client minimum, so the lowest bill is $50 a month on monthly billing.
- Self-serve pricing stops at 100 clients; above that the page directs you to sales.
- The $4 rate needs annual billing; month-to-month is $5 per client.
- The free trial runs 15 days and no free plan is listed.
Key features
AgencyAnalytics
- 85+ marketing integrations
- Connects Google Analytics, Google Ads, Facebook, Amazon Ads, Ahrefs, email tools and call trackers such as CallRail and CTM, with no cap on sources per client.
- Automated client reports
- Build reports from templates, schedule them to send on their own, and route them through report approvals before clients see them.
- White-labeled client portal
- Clients log in to a portal under your logo, colors, domain and email address to see live dashboards and reports at any time.
- Cross-client views and alerts
- Roll-up dashboards, goals, metric alerts and anomaly detection flag changes across every client account at once.
- AI insights and MCP
- Ask AI questions about client data, draft report commentary, and query clients' numbers from ChatGPT or Claude through MCP.
- Rank and AI search tracking
- Optional add-ons track Google rankings by device and location, and a brand's visibility and citations in AI answer engines.
Oviond
- White-label reports
- Reports carry the agency's logo and colors and can be shared from the agency's own custom domain.
- 70+ data sources
- Connects the marketing platforms clients already use, and custom data imports bring in data beyond the native integrations.
- Scheduled delivery and templates
- Reports can be sent on a schedule, and reusable agency templates carry a layout across clients and projects.
- Calculated metrics and goals
- Custom formulas, targets and progress tracking are included, along with reporting automations that run in the background.
- API and MCP server
- Full API access and an MCP server let Claude, ChatGPT or other compatible assistants pull client data and help build reports.
Plans
AgencyAnalytics
Core$20
per client / month, billed annually ($25 billed monthly)
Every feature for each client: unlimited data sources, reports, dashboards, staff and client users, white-label portal, AI insights and MCP access.
Volume pricingCustom
Sold through sales for agencies with 25+ clients: lower per-client prices, dedicated onboarding, database connectors and priority support.
Oviond
Pay per client$4
per client / month, billed yearly ($5 billed monthly)
Self-serve for 10 to 100 clients ($50 a month at 10 clients); unlimited reports, users and sources, with every feature included.
CustomCustom
For more than 100 clients: volume pricing, database connectors, priority support, a support manager and dedicated training.
Ways to pay less
AgencyAnalytics
- Annual discount
Save 20% with annual billing
The core plan is $20 per client a month billed annually, against $25 a month on monthly billing, and add-ons also save 20% yearly.
Oviond
- Annual discount
Annual billing lowers the rate to $4 per client
The pricing FAQ says annual billing brings the price to $4 per client a month, against $5 on month-to-month billing.
Common questions
Which is cheaper, AgencyAnalytics or Oviond?
As of Nov 12, 2026, Oviond is cheaper to start with: $4 a month, against $20 a month for AgencyAnalytics. AgencyAnalytics starts at $20 per client / month, billed annually ($25 billed monthly), and Oviond starts at $4 per client / month, billed yearly ($5 billed monthly), 10 clients minimum.
Which has a free plan, AgencyAnalytics or Oviond?
As of Nov 12, 2026, neither AgencyAnalytics nor Oviond has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.