Oviond vs Whatagraph (2026): which should you pick?
As of Nov 12, 2026, Oviond grades higher than Whatagraph: 2.2 against 1.6 out of 4.0.
Checked Nov 9, 2026 and Nov 12, 2026 · graded Nov 9, 2026 and Nov 12, 2026 by ToolGPA
Oviond grades higher on value for money and the free plan. Whatagraph grades higher on features. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Oviond
White-label marketing reports and dashboards priced per client
Whatagraph
Marketing reports and dashboards built by AI agents, for agencies
Which one is for you
Pick Oviond if
- Fits if you are an agency reporting to many small clients
- Works for teams that want white-labeling without a dearer plan
Look elsewhere if
- Tight if you have fewer than 10 clients, since the minimum bill is $50 a month
- Watch out: the $4 rate needs annual billing
- Not for you if you have over 100 clients and want self-serve, because it then goes to sales
- Skip it if you want a free plan, as only the 15-day trial is free
Pick Whatagraph if
- Fits if you're an agency producing monthly reports for dozens of clients
- Works for teams blending many ad accounts and currencies into one set of numbers
Look elsewhere if
- Pricey if you have a handful of clients, at $812 a month on a yearly plan
- Skip it if you want to try before you buy, as there's no free trial shown and buying starts with a demo
- Watch out: each connected account uses 1 source credit, Max starts at 50, and extras are bought until the next tier
- Not for you if you need the public API or BigQuery and Looker Studio transfers, which are Prime only
- Watch out: SAML login is an add-on, and priority support and an enterprise SLA need Prime
How we grade them
| 2.2GPAOviondFair | 1.6GPAWhatagraphWeak | |
|---|---|---|
| Value for money | C$4 per client a month billed yearly, $5 monthly, with a 10-client minimum, so $40 to $50 a month; this category's middle is $65. | FGraded on a small agency reporting on 5 clients, which still means Max at $812 a month billed annually, or €699 in euros. That's many times what the other agency tools here charge for 5 clients, where the middle start is $65 a month, for the same kind of job. |
| Free plan and trial | C15-day trial with every feature and no card, and no free plan. | FNothing free at all. No free plan, no free trial shown and no monthly billing: you book a demo and sign up for a year. |
| Features | C70+ sources, white-label reports, schedules, templates, calculated metrics, API and MCP. All features on one plan, so no gaps by tier. | B68 native integrations, data blends with currency conversion, white-labeled reports, KPI monitoring and alerts, and AI agents that build reports and bulk-edit metrics across clients. It covers the whole job, though the public API and premium integrations are Prime only. |
| Ease of use | CNo store rating on record. You connect sources and build templates per client. | CNo rating on record. AI agents draft reports from a prompt and Max comes with a success manager, but there are sources to connect and blends to set up, and a demo before you start. |
| Platforms and integrations | BWeb only, with 70+ sources, an API and an MCP for Claude and ChatGPT. | BWeb only, with no desktop or phone app. It connects to Google Ads, Facebook Ads, LinkedIn Ads, Search Console, Semrush, Klaviyo, Sheets and BigQuery among 68, and to Claude and ChatGPT through MCP. The public API is Prime only. |
| Best for | white-label client reports for agencies | big agencies reporting to dozens of clients |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Oviond and Whatagraph. How we grade
Price against what you get
Oviond starts at $4 a month and scores 2.3 out of 4 on features, ease of use and platforms. Whatagraph starts at $812 a month and scores 2.7.
Whatagraph scores higher, and starts $808 a month higher: the question is whether the extra is worth that to you. Of the other marketing reporting and call tracking tools on the chart, none scores higher than Oviond for less, and 1 scores higher than Whatagraph for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Oviond also covers templates.
- Whatagraph also covers AI agents.
At a glance
| Oviond | Whatagraph | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | $4 per client / month, billed yearly ($5 billed monthly), 10 clients minimum | $812 per month, billed annually |
| Free plan | None | None |
| Free trial | 15-day free trial with every feature, no credit card | None listed |
| Web | ||
| Made by | Oviond | Whatagraph B.V. |
| Price read from | oviond.com | whatagraph.com |
| Checked | Nov 12, 2026 | Nov 9, 2026 |
Worth knowing
Oviond
- Billing is per client workspace with a 10-client minimum, so the lowest bill is $50 a month on monthly billing.
- Self-serve pricing stops at 100 clients; above that the page directs you to sales.
- The $4 rate needs annual billing; month-to-month is $5 per client.
- The free trial runs 15 days and no free plan is listed.
Whatagraph
- Max starts at $812 a month billed annually, with no monthly billing, free plan or free trial shown; buying starts with a demo.
- Each connected data account, such as one Facebook Ads account, uses 1 source credit; Max starts at 50, and extra credits are bought until the next tier.
- The public API, BigQuery and Looker Studio transfers and premium integrations are Prime only; SAML login is an add-on.
- Max includes live chat and a success manager; tailored onboarding, priority support and an enterprise SLA need Prime.
Key features
Oviond
- White-label reports
- Reports carry the agency's logo and colors and can be shared from the agency's own custom domain.
- 70+ data sources
- Connects the marketing platforms clients already use, and custom data imports bring in data beyond the native integrations.
- Scheduled delivery and templates
- Reports can be sent on a schedule, and reusable agency templates carry a layout across clients and projects.
- Calculated metrics and goals
- Custom formulas, targets and progress tracking are included, along with reporting automations that run in the background.
- API and MCP server
- Full API access and an MCP server let Claude, ChatGPT or other compatible assistants pull client data and help build reports.
Whatagraph
- 68 native integrations
- Maintained connectors for Google Ads, Facebook Ads, LinkedIn Ads, TikTok Ads, Search Console, Semrush, Ahrefs, Klaviyo and more, plus Google Sheets and BigQuery.
- Data blends and source groups
- Combine sources, set custom metrics and dimensions once, and convert currencies so every report draws on the same numbers.
- AI report agents
- Agents build reports from a prompt or template, write commentary in your brand style and bulk-edit metrics across every client report.
- Monitoring and alerts
- KPI overviews across clients, brands or countries, with goals and alerts; agents can post digests to Slack or email on a schedule.
- White-labeled reports
- Custom branding, themes and automated emails with PDF reports on every plan; a custom report domain needs Prime or an add-on.
- MCP connections
- Reach Whatagraph data and agents from Claude and ChatGPT through MCP.
Plans
Oviond
Pay per client$4
per client / month, billed yearly ($5 billed monthly)
Self-serve for 10 to 100 clients ($50 a month at 10 clients); unlimited reports, users and sources, with every feature included.
CustomCustom
For more than 100 clients: volume pricing, database connectors, priority support, a support manager and dedicated training.
Whatagraph
Max$812
per month for 50 source credits, billed annually
Unlimited users and reports, AI agents, blends, white-label branding, alerts and a success manager. Shown as from $812 in dollars and from €699 in euros. Bought after a demo.
PrimeCustom
Sold through sales: Max plus premium integrations, a custom report domain, the public API, transfers to BigQuery and Looker Studio, and priority support.
Ways to pay less
Oviond
- Annual discount
Annual billing lowers the rate to $4 per client
The pricing FAQ says annual billing brings the price to $4 per client a month, against $5 on month-to-month billing.
Whatagraph
No public discounts listed.
Common questions
Which is cheaper, Oviond or Whatagraph?
As of Nov 12, 2026, Oviond is cheaper to start with: $4 a month, against $812 a month for Whatagraph. Oviond starts at $4 per client / month, billed yearly ($5 billed monthly), 10 clients minimum, and Whatagraph starts at $812 per month, billed annually.
Which has a free plan, Oviond or Whatagraph?
As of Nov 12, 2026, neither Oviond nor Whatagraph has a free plan. Oviond has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.