Ali Reviews vs Fera (2026): which should you pick?
As of Nov 13, 2026, Ali Reviews and Fera share a 2.4 GPA, and only Ali Reviews has a free plan.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
Ali Reviews grades higher on the free plan. Fera grades higher on features. They get the same grade on value for money, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Ali Reviews
Shopify product reviews with imports from Amazon, AliExpress and more
Which one is for you
Pick Ali Reviews if
- Fits if you drop-ship and want supplier reviews on your product pages
- Works for Shopify stores that want reviews in several languages
Look elsewhere if
- Skip it if you're not on Shopify, since the pages describe no other platform
- Tight if you're staying free: 10 published reviews per product and no photo or video reviews
- Watch out: the cap is 150 on Basic and 1,500 on Growth, and only Advanced is unlimited
- Watch out: only monthly prices could be read, so yearly savings aren't known
Pick Fera if
- Fits if you run a small shop with under 200 orders a month and want photo reviews
- Works for Shopify, Wix or BigCommerce stores
Look elsewhere if
- Pricey if your store grows, as the plan price follows monthly orders up to $699 a month
- Skip it if you want a free plan, because there is only a trial
- Watch out: the trial length is not stated on the pricing page
- Watch out: an X-Large tier sits between Large and Enterprise at $449 a month yearly for up to 400k orders
- Too light for stores outside the Shopify, Wix and BigCommerce app stores
How we grade them
| 2.4GPAAli ReviewsFair | 2.4GPAFeraFair | |
|---|---|---|
| Value for money | BBasic is $14.95 a month, which falls in the category's cheapest quarter (from $15). Growth is $24.95 and Advanced $49.95. | BStartup is $7 a month for up to 200 orders on yearly billing ($9 monthly), under the cheaper quarter, but 200 orders is small. Small is $19 for 2,000 orders and Medium $69 for 20,000. |
| Free plan and trial | CFree allows 10 published reviews per product, imports and a review request email. Ten per product runs out fast on a store with sales. | DA free trial is on every plan, but the pricing page gives no length and says nothing about a card. |
| Features | CImports, AI translation, review emails, widgets, a Google feed and Q&A. Review counts are capped per product on every plan except Advanced. | BPhoto and video reviews, review requests, imports, AI moderation and replies, and reviewer verification. Product grouping starts at Medium and AI replies at Small. |
| Ease of use | CNo rating on record, and a store connection is needed first. | CNo store rating on record. It is installed from an app store and set up in your shop. |
| Platforms and integrations | BShopify only, importing from AliExpress, Amazon and Temu, with a Google Shopping feed. | BWeb, with Shopify, Wix, BigCommerce, Google, Facebook, Etsy and Alibaba listed. No desktop or phone app. |
| Best for | importing AliExpress and Amazon reviews into Shopify | photo and video reviews for small online stores |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Ali Reviews and Fera. How we grade
Price against what you get
Ali Reviews starts at $14.95 a month and scores 2.3 out of 4 on features, ease of use and platforms. Fera starts at $7 a month and scores 2.7.
Fera scores higher and starts $7.95 a month lower. Of the other customer review tools on the chart, 3 score higher than Ali Reviews for less, and none scores higher than Fera for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Ali Reviews also covers dropshipping.
- Fera also covers sMS marketing.
At a glance
| Ali Reviews | Fera | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $14.95 per month | $7 per month for up to 200 orders a month, billed yearly ($9 billed monthly) |
| Free plan | 10 published reviews per product, with review imports, CSV import and basic widgets. | None |
| Free trial | 14-day trial, as stated on the pricing page | Free trial on every plan; the pricing page does not state its length |
| Web | ||
| Made by | Ali Reviews | Fera |
| Price read from | alireviews.io | fera.ai |
| Checked | Nov 13, 2026 | Nov 12, 2026 |
Worth knowing
Ali Reviews
- Built for Shopify stores; the pages describe no other store platform.
- Published reviews per product are capped by plan, at 10, 150 and 1,500, and only Advanced is unlimited.
- Photo and video reviews, Q&A and the Google shopping feed are not on the free plan.
- The yearly-billing prices could not be read from the pricing page, so monthly prices are recorded.
Fera
- Pricing follows monthly order volume, so the price rises as the store grows.
- Product grouping starts on Medium, and AI replies start on Small.
- An X-Large tier sits between Large and Enterprise: $449 a month billed yearly for up to 400k orders.
- The site is built for online stores and names the Shopify, Wix and BigCommerce app stores.
Key features
Ali Reviews
- Review imports
- Pulls reviews from AliExpress, Amazon, Temu and supplier pages, with AI suggesting reviews in bulk, or from CSV files.
- AI translation
- Reviews are translated into the store's language with Gemini; paid plans cover 1, 5 or 10 languages.
- Review request emails
- Automated emails ask customers for photo or video reviews, with incentives. Basic and above send unlimited requests.
- Widgets
- Review box, star ratings, review tab, badge, media gallery, popup and carousel for product and home pages.
- Google Shopping feed and rich snippets
- Paid plans feed reviews to Google Shopping and add rich snippets for search results.
- Questions and answers
- Shoppers can ask questions on product pages on the paid plans.
Fera
- Photo and video reviews
- Customer photos and videos can sit at the top of review widgets or in a media gallery widget, with moderation for submissions.
- Review requests
- Reviews, photos and videos are requested from customers automatically after an order, and requests can also go out by SMS.
- Reviews from other sources
- Combine reviews from Facebook, Google and Etsy, or import supplier reviews from a CSV file or Alibaba.
- AI moderation and replies
- Every plan filters spam and low-quality reviews with AI; Small and above can generate replies to reviews.
- Reviewer verification
- Reviewer profiles and verified-reviewer replies label reviews from real customers.
Plans
Ali Reviews
Free plan$0
10 published reviews per product, CSV and AI bulk import, basic widgets, basic translation and review request email.
Basic$14.95
per month, monthly price shown
150 published reviews per product, 5 photo and video reviews, Q&A, Google rich snippets and shopping feed, 1 translation language.
Growth$24.95
per month, monthly price shown
1,500 published reviews per product, 5 translation languages and a customer success manager.
Advanced$49.95
per month, monthly price shown
Unlimited published reviews per product, 2 videos per review, 10 translation languages and a dedicated server.
Fera
Startup$7
per month for up to 200 orders / mo, billed yearly ($9 monthly)
Unlimited reviews, users and media storage, review analytics, basic customization and AI review moderation.
Small$19
per month for up to 2,000 orders / mo, billed yearly ($29 monthly)
Adds intermediate customization and AI-generated review replies.
Medium$69
per month for up to 20k orders / mo, billed yearly ($99 monthly)
Adds product grouping and advanced customization.
Semi-large$139
per month for up to 50k orders / mo, billed yearly ($199 monthly)
Same features as Medium, with all features unlocked, for stores with up to 50,000 orders a month.
Large$199
per month for up to 100k orders / mo, billed yearly ($299 monthly)
All features, for stores with up to 100,000 orders a month.
Enterprise$699
per month for up to 1M orders / mo, billed yearly ($999 monthly)
All features, for stores with up to 1 million orders a month.
Ways to pay less
Ali Reviews
No public discounts listed.
Fera
- Annual discount
Save 30% with yearly billing
The pricing page marks yearly billing as saving 30% against monthly billing on every tier.
Common questions
Which is cheaper, Ali Reviews or Fera?
As of Nov 13, 2026, Fera is cheaper to start with: $7 a month, against $14.95 a month for Ali Reviews. Ali Reviews starts at $14.95 per month, and Fera starts at $7 per month for up to 200 orders a month, billed yearly ($9 billed monthly).
Which has a free plan, Ali Reviews or Fera?
As of Nov 13, 2026, only Ali Reviews has a free plan. Fera does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.