CTM vs Ringba (2026): which should you pick?
As of Nov 12, 2026, CTM grades higher than Ringba: 2.2 against 1.6 out of 4.0.
Checked Oct 18, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 12, 2026 by ToolGPA
CTM grades higher on the free plan, features and platforms. They get the same grade on value for money and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
CTM
Call tracking, attribution and a softphone, with agency sub-accounts
Which one is for you
Pick CTM if
- Fits if you're an agency tracking calls for clients under your own brand
- Works for sales teams that want call tracking and a dialer in one place, with unlimited users
Look elsewhere if
- Not for you if you want to try it free, as only the first month's plan fee is waived
- Tight if you need form tracking, which starts on Marketing Pro at $149 a month
- Watch out: no numbers or minutes are included, so US local numbers are $2 a month and minutes 4¢ on top
- Pricey if you lean on AI, with transcription at 2¢ a minute and VoiceAI 12¢ a minute after 60 free minutes per agent
- Watch out: usage comes from a prepaid balance on a credit card that refills itself when it runs low
Pick Ringba if
- Fits if you are a pay-per-call publisher or buyer
- Works for lead-gen agencies that resell tracking under their own brand
Look elsewhere if
- Watch out: usage is extra on every plan: local tracking $0.055 a minute, local numbers $3 a month
- Pricey if you want white label or Ring Trees, which need Professional at $197
- Watch out: extra Ring Trees cost $100 each beyond the 5 set up a month
- Skip it if you want real-time bidding, which is Enterprise only
- Watch out: summaries, sentiment and conversion detection may carry extra charges
How we grade them
| 2.2GPACTMFair | 1.6GPARingbaWeak | |
|---|---|---|
| Value for money | CGraded on a small business with 5 numbers and about 500 minutes a month. Marketing Lite is $65 a month billed yearly, and 5 US local numbers at $2 plus 500 minutes at 4¢ add $30, so about $95. That's dearer than CallRail or Nimbata for the same, though users are unlimited. | C$127 a month billed annually, $147 monthly, plus usage. That's inside this category's dearer quarter, which starts at $120. |
| Free plan and trial | DNo free plan and no free trial. CTM waives the first month's plan fee, but you still pay for numbers and minutes from a prepaid balance on a card. | FNo free plan or trial on the pricing page. |
| Features | BCall and text attribution, recording, forwarding and IVR on every plan, form tracking, 25 client sub-accounts and AI call analysis from Marketing Pro, and a softphone and dialer on Sales Engage. It covers the whole job, with numbers in 80+ countries. | CTracking, visual call flows, pixels and webhooks, transcription and analysis. Ring Trees, white label and routing need Professional, bidding needs Enterprise. |
| Ease of use | CNo rating on record. Numbers, routing, IVR menus and the prepaid usage balance all need setting up, and the plans run all the way to a sales calling suite, so there's a lot to learn. | CNo store rating on record. Call flows and numbers take setup. |
| Platforms and integrations | BWeb plus iPhone and Android apps, with Google Ads, Google Analytics, Microsoft Advertising, HubSpot, Salesforce, Facebook, LinkedIn Ads and Zoom. The API comes with Marketing Pro, and numbers are sold in 80+ countries. No desktop app. | CWeb only. Pixels and webhooks are listed but no integrations list is on record. |
| Best for | call tracking for agencies and sales teams | call tracking and routing for pay-per-call |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: CTM and Ringba. How we grade
Price against what you get
CTM starts at $65 a month and scores 2.7 out of 4 on features, ease of use and platforms. Ringba starts at $127 a month and scores 2.0.
CTM scores higher and starts $62 a month lower. Of the other marketing reporting and call tracking tools on the chart, 1 scores higher than CTM for less, and 24 score higher than Ringba for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- CTM also covers transcription, workflow automation and business phone line.
- Ringba also covers reports.
At a glance
| CTM | Ringba | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | $65 per month, billed yearly ($79 billed monthly), plus usage | $127 per month, billed annually ($147 billed monthly), plus usage |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | CallTrackingMetrics, LLC | Ringba |
| Price read from | ctm.com | ringba.com |
| Checked | Oct 18, 2026 | Nov 12, 2026 |
Worth knowing
CTM
- No numbers or minutes are included: in the US, local numbers are $2 a month and toll-free $3, with minutes at 4¢ local and 5.5¢ toll-free and texts at 1.6¢.
- Transcription is 2¢ a minute (Pro and up include 3,000 minutes), AskAI questions from 1¢ each, and VoiceAI 12¢ a minute after 60 free minutes per agent.
- Usage is paid from a prepaid balance on a credit card that refills itself when it runs low.
- Form tracking, sub-accounts, live phone and chat support and HIPAA features start with Marketing Pro.
Ringba
- Usage is extra on every plan: on Business, local tracking is $0.055/min and local numbers $3 a month.
- Professional includes 5 Ring Trees set up each month; extra ones are $100 each.
- Real-time bidding and ping/post call trading are Enterprise only.
- Summarization, sentiment analysis and conversion detection may carry additional charges.
Key features
CTM
- Call, text and form attribution
- Dynamic number insertion, number pools and multi-touch attribution tie calls, texts and, from Marketing Pro, form fills to their source.
- Recording and conversation intelligence
- Calls are recorded on every plan; tagging, scoring and keyword spotting mark conversions and send them back to ad platforms.
- AskAI and VoiceAI
- AskAI writes call summaries and answers custom prompts about conversations; VoiceAI answers calls and qualifies leads when staff are busy.
- Agency tools
- Sub-accounts per client, white-labeling, client sign-up pages, roll-up reports and price markups when billing clients.
- Routing and softphone
- IVR menus, geographic and if/then routing, queues and, on Sales Engage, a softphone, smart dialer and live coaching.
- Numbers in 80+ countries
- Plans and tracking numbers are offered in more than 80 countries, with free porting of existing numbers.
Ringba
- Call tracking and Call Flows
- Tracks inbound calls to their source and routes them through visual Call Flows, with pixels and webhooks for passing data on.
- Instant Caller Profile
- Pulls caller details when a call arrives, charged per lookup.
- Transcription and call analysis
- Per-minute transcription and per-call analysis; summaries and sentiment can cost extra.
- Partner sub-accounts
- Partner users and sub-accounts on every plan, with white label from Professional.
- Ring Trees and predictive routing
- Professional adds Ring Trees, predictive routing (eRPC) and Revenue Recovery.
Plans
CTM
Marketing Lite$65
per month, billed yearly ($79 billed monthly), plus usage
Unlimited users, call and text attribution, recording, forwarding and IVR, and Google Ads, GA4 and Data Studio integrations. No numbers or minutes included.
Marketing Pro$149
per month, billed yearly ($179 billed monthly), plus usage
25 sub-accounts and white-labeling, form tracking (5,000 a month), 3,000 transcribed minutes, AskAI analysis, triggers, the API, HIPAA tools and live support.
Sales Engage$274
per month, billed yearly ($329 billed monthly), plus usage
Adds a softphone, unlimited sub-accounts, VoiceAI, a smart dialer, skill-based routing, call scripts, live coaching and Salesforce, Zoom and Gong.
Enterprise$1,999
per month and up, billed yearly
Sold through sales: volume pricing, account management, up to 20 hours of professional services a year and premium technical support.
Ringba
Business$127
per month, billed annually ($147 billed monthly)
Call tracking, pixels and webhooks, partner users, Call Flows and Instant Caller Profile. Usage is billed on top.
Professional$197
per month, billed annually ($297 billed monthly)
Adds white label, Ring Trees, predictive routing and Revenue Recovery, with lower usage rates.
EnterpriseCustom
Adds real-time bidding, ping/post call trading, a dedicated CSM and a dedicated technical contact.
Ways to pay less
CTM
- Annual discount
Up to 2 months free with yearly billing
Paying yearly, Marketing Lite is $65 a month instead of $79, Marketing Pro $149 instead of $179, and Sales Engage $274 instead of $329.
- Other savings
Up to 6 months free with 2-year prepay
Prepaying for 2 years brings Marketing Lite to $60 a month, Marketing Pro to $135 and Sales Engage to $247.
- Other savings
First month's plan fee waived
CTM says it always waives the first month's subscription fee on any plan; usage such as numbers and minutes is still billed.
Ringba
- Annual discount
Annual billing lowers the monthly rate
The pricing page's annual toggle shows $127 a month on Business and $197 on Professional, against $147 and $297 billed monthly.
Common questions
Which is cheaper, CTM or Ringba?
As of Nov 12, 2026, CTM is cheaper to start with: $65 a month, against $127 a month for Ringba. CTM starts at $65 per month, billed yearly ($79 billed monthly), plus usage, and Ringba starts at $127 per month, billed annually ($147 billed monthly), plus usage.
Which has a free plan, CTM or Ringba?
As of Nov 12, 2026, neither CTM nor Ringba has a free plan.
Which platforms do CTM and Ringba run on?
As of Nov 12, 2026, only CTM lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.