CitationIQ vs Otterly.AI (2026): which should you pick?

Pick CitationIQ if

• Fits if you need evidence of AI visibility to show your boss or clients
• Works for agencies with three or more clients, at $149 per client a month

Look elsewhere if

• Pricey if you're one person with one site, at $167 a month even billed yearly
• Not for you if you want to try it before paying, as there's no trial
• Skip it if Google's AI Overviews or AI Mode are where your buyers see answers
• Watch out: agency accounts must bring their own OpenAI and Anthropic API keys and pay monthly
• Watch out: cancelling forfeits the Founding Member rate for good, and the standard rate is $208

Pick Otterly.AI if

• Fits if a daily read on ChatGPT, Perplexity, AI Overviews and Copilot is what you need
• Works for agencies that brand client reports through Looker Studio, from Standard

Look elsewhere if

• Skip it if Gemini, AI Mode or Claude matter to you, as they're paid add-ons on every plan, and all seven engines add $227 a month on Standard
• Not for you if you need white-label reports, as there aren't any
• Tight if you start on Lite, with 15 prompts, one workspace, no API or MCP, and no extra prompt packs
• Pricey if you outgrow Lite, as Standard is $160 a month yearly and extra prompts are $99 per 100, with 300 at most before Premium at $422
• Watch out: Claude is tracked through its API using the Haiku model, and crawler analytics needs server log files you upload

CitationIQ

• No free plan or free trial is listed; the self-serve plan is paid from the start.
• Each account manages up to 250 queries and 100 pages.
• Agency accounts must connect their own OpenAI and Anthropic API keys, and are billed monthly only.
• Cancelling forfeits the Founding Member rate for good.

Otterly.AI

• Google AI Mode and Gemini cost $9, $59 or $149 a month each by plan, and Claude $29, $109 or $439, so all seven engines on Standard add $227 a month.
• Google AI Mode, Gemini and Claude are paid add-ons on every plan; Claude is tracked through its API using the Haiku model.
• Lite has one workspace; extra prompts are sold in packs of 100 on Standard and Premium only.
• There is no white-label option; the Looker Studio connector is the suggested way to brand client reports.

CitationIQ

Citation tracking

Checks ChatGPT, Claude, Gemini and Perplexity for your key queries and records whether the brand is cited, mentioned, paraphrased or absent over time.

Query alignment

Expands seed topics into the query variations people use and scores your content against each with semantic analysis.

Chunk performance

Scores individual sections of your pages against target queries to show which are ready, which need work and where new content would help.

Technical visibility

Finds crawl problems, access restrictions and llms.txt issues that keep AI platforms from reading your content.

Competitive intelligence

Compares your alignment scores with competitors query by query, showing where you lead or trail.

Exports in 36 languages

Queries, URLs and reports can be in 36 languages, and every report downloads as XLSX, white-labeled for agency accounts.

Otterly.AI

Daily prompt monitoring

Tracks set prompts every day and reports brand mentions, coverage, share of voice and sentiment per engine, in more than 70 countries.

Link citation analysis

Shows which URLs and domains each AI engine cites for a prompt, with a domain ranking to find the sources worth targeting.

AI prompt research

Suggests prompts customers are likely to ask AI search tools about a brand or topic, as a starting set to monitor.

GEO audit

A technical audit of site URLs for generative engine readiness; Lite allows 1,000 audited URLs a month, Premium 10,000.

Agent Analytics

Reports AI agent and crawler visits to your site from server log files you upload.

API, MCP and Looker Studio

An API and MCP server give programmatic access to the data; the Looker Studio connector comes with Standard and above.

CitationIQ

• Founding Member$167

  per month, billed annually ($179 billed monthly)

  Every report, standard API access, 250 queries and 100 pages. Rate locked for life while the account stays active; offered to early accounts. $1,999 a year.

• Standard$208

  per month, billed annually ($249 billed monthly)

  The same full access at the standard rate, $2,490 a year. The page says all new accounts currently get the Founding Member rate instead.

• Agency Getting Started$249

  per client / month, billed monthly

  Full access for one client account, white-label exports, and your own OpenAI and Anthropic API keys required.

• Agency Growth$149

  per client / month for 3+ clients, billed monthly

  Volume pricing: $199 per client at 2 clients and $149 at 3 or more, applied to every client in the account.

Otterly.AI

• Lite$25

  per month, billed yearly ($29 billed monthly)

  15 prompts tracked daily on ChatGPT, Google AI Overviews, Perplexity and Copilot, unlimited team members, one workspace. No API, MCP or extra prompts.

• Standard$160

  per month, billed yearly ($189 billed monthly)

  100 prompts, API, MCP and Agent Analytics. Extra prompts are $99 per 100 a month, up to 300 more before you must move to Premium.

• Premium$422

  per month, billed yearly ($489 billed monthly)

  400 prompts with everything in Standard. Extra prompts are $99 per 100 a month.

• EnterpriseCustom

  From 1,000 prompts, with SSO, custom terms, a quarterly GEO health check and a dedicated success manager.

CitationIQ

• Annual discount

  Lower monthly rate with annual billing

  CitationIQ's pricing page lists the Founding Member rate at $167 a month billed annually ($1,999 a year), against $179 billed monthly.

Otterly.AI

No public discounts listed.