CitationIQ vs Scrunch (2026): which should you pick?

Pick CitationIQ if

• Fits if you need evidence of AI visibility to show your boss or clients
• Works for agencies with three or more clients, at $149 per client a month

Look elsewhere if

• Pricey if you're one person with one site, at $167 a month even billed yearly
• Not for you if you want to try it before paying, as there's no trial
• Skip it if Google's AI Overviews or AI Mode are where your buyers see answers
• Watch out: agency accounts must bring their own OpenAI and Anthropic API keys and pay monthly
• Watch out: cancelling forfeits the Founding Member rate for good, and the standard rate is $208

Pick Scrunch if

• Fits if you're a large brand weighing Agent Pages, which serve AI agents a cleaned-up copy of your site
• Works for agencies running several client brands and pitch workspaces from one account

Look elsewhere if

• Skip it if Gemini, Claude or AI Mode matter, as they're tracked on Enterprise only
• Pricey if you're a small team: Core is $250 a month for one brand and 125 prompts
• Tight if you sell in several countries or watch many rivals: Core allows one country and 5 competitors
• Watch out: the API, SSO and Agent Pages are Enterprise only, and Enterprise prices aren't published
• Watch out: the only trial is 7 days of Core, and Scrunch became a Sitecore company in 2026

CitationIQ

• No free plan or free trial is listed; the self-serve plan is paid from the start.
• Each account manages up to 250 queries and 100 pages.
• Agency accounts must connect their own OpenAI and Anthropic API keys, and are billed monthly only.
• Cancelling forfeits the Founding Member rate for good.

Scrunch

• Core covers four AI platforms; Claude, Gemini, Google AI Mode, Grok and Meta AI are tracked only on Enterprise.
• Core is limited to 1 brand workspace, 5 user licenses, 5 competitors and one country.
• API access, SSO and the Agent Experience Platform are listed for Enterprise only.
• Scrunch became a Sitecore company in 2026; it says it continues to run as a standalone platform.

CitationIQ

Citation tracking

Checks ChatGPT, Claude, Gemini and Perplexity for your key queries and records whether the brand is cited, mentioned, paraphrased or absent over time.

Query alignment

Expands seed topics into the query variations people use and scores your content against each with semantic analysis.

Chunk performance

Scores individual sections of your pages against target queries to show which are ready, which need work and where new content would help.

Technical visibility

Finds crawl problems, access restrictions and llms.txt issues that keep AI platforms from reading your content.

Competitive intelligence

Compares your alignment scores with competitors query by query, showing where you lead or trail.

Exports in 36 languages

Queries, URLs and reports can be in 36 languages, and every report downloads as XLSX, white-labeled for agency accounts.

Scrunch

Monitoring and citations

Tracks brand presence, position, sentiment and the sources cited for each prompt, with competitors, personas and funnel stages.

Insights and recommendations

Turns monitoring data into suggested changes; Core includes one page optimization a month and basic content generation.

Agent Experience Platform

Enterprise plans include Agent Pages, which deliver an optimized version of a site to AI agents that visit it.

Site audits and bot traffic

Audits pages for how well AI can read them and reports AI agent and bot visits; Core includes 5 audits a month.

Shopping and query fan-out

Product-level AI search performance and the follow-up searches AI tools run behind a prompt; fan-out is limited on Core.

Agency workspaces

Agency plans manage several client brands and pitch workspaces from one place, with access controls and white-label output.

CitationIQ

• Founding Member$167

  per month, billed annually ($179 billed monthly)

  Every report, standard API access, 250 queries and 100 pages. Rate locked for life while the account stays active; offered to early accounts. $1,999 a year.

• Standard$208

  per month, billed annually ($249 billed monthly)

  The same full access at the standard rate, $2,490 a year. The page says all new accounts currently get the Founding Member rate instead.

• Agency Getting Started$249

  per client / month, billed monthly

  Full access for one client account, white-label exports, and your own OpenAI and Anthropic API keys required.

• Agency Growth$149

  per client / month for 3+ clients, billed monthly

  Volume pricing: $199 per client at 2 clients and $149 at 3 or more, applied to every client in the account.

Scrunch

• Core$250

  per month for 125 prompts

  For brands: 5,000 responses a month on ChatGPT, Perplexity, Google AI Overviews and Copilot, 5 site audits a month, 1 brand workspace and 5 users.

• Agency Core$500

  per month for 250 prompts

  For agencies: 10,000 responses a month, 3 brand workspaces, 3 pitch workspaces, 5 site audits per brand a month and unlimited users.

• EnterpriseCustom

  Custom prompts and workspaces, 9 AI platforms, the Agent Experience Platform, full site audits, API access, SSO and a dedicated account team.

• Agency EnterpriseCustom

  For large agencies: custom brand and pitch workspaces, full site audits, the Agent Experience Platform, SSO and a dedicated account team.

CitationIQ

• Annual discount

  Lower monthly rate with annual billing

  CitationIQ's pricing page lists the Founding Member rate at $167 a month billed annually ($1,999 a year), against $179 billed monthly.

Scrunch

No public discounts listed.