CiteCue vs Scrunch (2026): which should you pick?

Pick CiteCue if

• Fits if you want fixes drafted for you rather than a list of problems, from Pro at $89
• Works for online stores that want to see whether an AI agent can find prices and check out, on Agency

Look elsewhere if

• Skip it if Perplexity, Claude or Copilot matter, as they're tracked only on the custom Enterprise plan
• Tight if you stay free or on Starter: Free is Gemini only with 5 manual scans a month, and Starter is ChatGPT only
• Pricey if you need AI Overviews, brand risk alerts, the API or MCP, which all need Agency at $299 a month
• Watch out: Auto-Fix works only on sites that run through Cloudflare
• Not for you if you want yearly billing or a refund, as prices are monthly and fees aren't refunded

Pick Scrunch if

• Fits if you're a large brand weighing Agent Pages, which serve AI agents a cleaned-up copy of your site
• Works for agencies running several client brands and pitch workspaces from one account

Look elsewhere if

• Skip it if Gemini, Claude or AI Mode matter, as they're tracked on Enterprise only
• Pricey if you're a small team: Core is $250 a month for one brand and 125 prompts
• Tight if you sell in several countries or watch many rivals: Core allows one country and 5 competitors
• Watch out: the API, SSO and Agent Pages are Enterprise only, and Enterprise prices aren't published
• Watch out: the only trial is 7 days of Core, and Scrunch became a Sitecore company in 2026

CiteCue

• Free covers only Gemini and Starter only ChatGPT; Perplexity, Claude, Copilot, Grok and DeepSeek are tracked only on the custom Enterprise plan.
• Drafted fixes and Auto-Fix start at Pro; Brand Risk, Autopilot, agent testing and API and MCP access need Agency at $299 a month.
• AI Auto-Fix needs the site to run through Cloudflare.
• Prices are monthly only, and the terms say fees are non-refundable except where the law requires.

Scrunch

• Core covers four AI platforms; Claude, Gemini, Google AI Mode, Grok and Meta AI are tracked only on Enterprise.
• Core is limited to 1 brand workspace, 5 user licenses, 5 competitors and one country.
• API access, SSO and the Agent Experience Platform are listed for Enterprise only.
• Scrunch became a Sitecore company in 2026; it says it continues to run as a standalone platform.

CiteCue

Prompt monitoring

Generates buying questions from your site, which can be grounded in Search Console demand, and tracks mention rate, citation share and position.

Citations and competitors

Shows which sites AI cites in your market and for each competitor, and why rivals are picked, using a 13-factor analysis.

Sentiment and brand risk

Reports how positively AI describes the brand and flags outdated or false claims, such as a wrong refund policy, to correct.

Daily site audit and fix queue

Checks crawlability and AI referrals every day on every plan and ranks the gaps; drafted fix kits and page rewrites start at Pro.

AI Auto-Fix

For sites on Cloudflare, serves approved AI-optimized page versions and llms.txt to AI crawlers at the edge, with no change to the CMS or visitors.

Agent Usability

On Agency, an AI agent tries real tasks on your site, such as signing up, finding pricing and checking out, and reports where it gets stuck.

Scrunch

Monitoring and citations

Tracks brand presence, position, sentiment and the sources cited for each prompt, with competitors, personas and funnel stages.

Insights and recommendations

Turns monitoring data into suggested changes; Core includes one page optimization a month and basic content generation.

Agent Experience Platform

Enterprise plans include Agent Pages, which deliver an optimized version of a site to AI agents that visit it.

Site audits and bot traffic

Audits pages for how well AI can read them and reports AI agent and bot visits; Core includes 5 audits a month.

Shopping and query fan-out

Product-level AI search performance and the follow-up searches AI tools run behind a prompt; fan-out is limited on Core.

Agency workspaces

Agency plans manage several client brands and pitch workspaces from one place, with access controls and white-label output.

CiteCue

• Free$0

  1 brand, 10 prompts, 5 manual scans a month on Gemini only, the daily site audit and a shareable audit report.

• Starter$29

  per month for 50 prompts on ChatGPT, checked daily, billed monthly

  1 brand and 1 seat, 30 assistant messages and the full ranked fix queue, without drafted fixes.

• Pro$89

  per month for 100 prompts on 2 engines, daily, billed monthly

  ChatGPT and Gemini, 3 brands, 3 seats, 25 AI fix kits and 10 page rewrites a month, AI answer pages and one-click Auto-Fix.

• Agency$299

  per month for 250 prompts on 4 engines, daily, billed monthly

  Adds AI Overviews and AI Mode, 10 brands, 20 seats, 200 fix kits, 100 rewrites, Brand Risk, Autopilot, agent testing, API and MCP.

• EnterpriseCustom

  All 9 supported engines, unlimited projects, continuous monitoring, SSO, white-label reports and dedicated onboarding. Sold through sales.

Scrunch

• Core$250

  per month for 125 prompts

  For brands: 5,000 responses a month on ChatGPT, Perplexity, Google AI Overviews and Copilot, 5 site audits a month, 1 brand workspace and 5 users.

• Agency Core$500

  per month for 250 prompts

  For agencies: 10,000 responses a month, 3 brand workspaces, 3 pitch workspaces, 5 site audits per brand a month and unlimited users.

• EnterpriseCustom

  Custom prompts and workspaces, 9 AI platforms, the Agent Experience Platform, full site audits, API access, SSO and a dedicated account team.

• Agency EnterpriseCustom

  For large agencies: custom brand and pitch workspaces, full site audits, the Agent Experience Platform, SSO and a dedicated account team.