Customer Lobby vs NiceJob (2026): which should you pick?
As of Nov 13, 2026, we pick NiceJob: it is second in our ranking of customer review tools, and it grades higher too, 2.4 against 1.6.
Checked Nov 9, 2026 and Nov 13, 2026 · graded Nov 9, 2026 and Nov 13, 2026 by ToolGPA
NiceJob grades higher on value for money, the free plan and features. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Customer Lobby
Review requests and customer marketing for home service businesses
NiceJob
Review requests and referrals for local service businesses
Which one is for you
Pick Customer Lobby if
- Fits if you run HVAC, plumbing, electrical or a similar service business
- Works for companies that want review requests tied to each invoice
Look elsewhere if
- Pricey if you only want reviews: $299 a month plus a $199 activation fee
- Watch out: each plan has a $199 one-time activation fee
- Skip it if you sell online, because it's built for service businesses, not online stores or healthcare
- Watch out: a page also lists Pro Marketing from $299, with exact pricing set in a demo
Pick NiceJob if
- Fits if you run a home service business that depends on Google reviews
- Works for owners who already use Jobber, Housecall Pro or ServiceTitan
Look elsewhere if
- Pricey if you want AI replies, referrals or rebooking reminders, as those need Pro at $135 a month
- Skip it if you run an online shop, as it's built around finished jobs
- Tight if you want thank-you gifts without Jobber or QuickBooks, since gifts only work through those
- Not for you if you want a free plan, as there's only a 14-day trial
- Watch out: a managed website is a separate $99 a month plus a $199 setup fee, the AI Leads chat agent another $99 a month, and franchise pricing is through sales
How we grade them
| 1.6GPACustomer LobbyWeak | 2.4GPANiceJobFair | |
|---|---|---|
| Value for money | DReviews is $299 a month plus $199 activation, and Essentials is $499. The category's dearest tenth starts at $250. | CStarter is $95 a month for one business, between this category's $49.99 middle and the $99 where its dearer quarter starts. Among its listed rivals, Broadly starts lower at $79. Pro, with AI replies, referrals and rebooking reminders, is $135. |
| Free plan and trial | FNo free plan or trial is on record for this listing. | CNo free plan. There's a 14-day trial with no credit card needed, which is long enough to connect your job software and see requests go out. |
| Features | CReview requests after every job, a technician app, customer marketing, invoice sync and spend tracking. The marketing is most of what the price buys. | BThe whole job for local reviews: requests by text and email after each job, follow-ups, website widgets, a hosted reviews page, social auto-posting and a staff leaderboard. Pro adds AI replies, referrals, rebooking reminders, NPS surveys and competitor tracking. |
| Ease of use | CNo rating on record, and it syncs with your invoice system before it works. | CNo store rating on record. Requests are usually set off by the job or accounting software you already use, but you still connect it, set up the messages and add the widgets to your site. |
| Platforms and integrations | BWeb, a technician mobile app and Google and Facebook review links. | BWeb, with Jobber, Housecall Pro, ServiceTitan, QuickBooks, HubSpot, FreshBooks, Clio and CompanyCam. No phone or desktop app is listed, so B is the top. |
| Best for | service businesses wanting reviews and marketing | Google reviews for home service businesses |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Customer Lobby and NiceJob. How we grade
Price against what you get
Customer Lobby starts at $299 a month and scores 2.3 out of 4 on features, ease of use and platforms. NiceJob starts at $95 a month and scores 2.7.
NiceJob scores higher and starts $204 a month lower. Of the other customer review tools on the chart, 22 score higher than Customer Lobby for less, and none scores higher than NiceJob for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Customer Lobby also covers sMS marketing and dashboards.
- NiceJob also covers surveys.
At a glance
| Customer Lobby | NiceJob | |
|---|---|---|
| Pricing | Paid | Free trial |
| Starts at | $299 per month, plus $199 activation | $95 per month |
| Free plan | None | None |
| Free trial | None listed | 14-day free trial, no credit card required |
| Web | ||
| Made by | Customer Lobby | NiceJob Inc. |
| Price read from | customerlobby.com | get.nicejob.com |
| Checked | Nov 13, 2026 | Nov 9, 2026 |
Worth knowing
Customer Lobby
- Pricing is high for a reviews tool because the plans center on marketing to past customers.
- Each plan has a $199 one-time activation fee.
- A page also lists a Pro Marketing price starting at $299 with exact pricing set in a demo.
- Built for service businesses, not online stores or healthcare.
NiceJob
- There is no free plan; after the 14-day trial the cheapest plan is $95 a month.
- AI replies, referrals, rebooking reminders, email broadcasts, NPS surveys and competitor tracking are only on Pro.
- Gifts work only through the Jobber or QuickBooks integration.
- A managed website is a separate add-on at $99 a month plus a $199 setup fee, and the AI Leads chat agent, in early access, another $99 a month.
Key features
Customer Lobby
- Review requests after every job
- Follows each transaction with a review request aimed at Google, Facebook and other chosen sites.
- Technician mobile app
- Lets techs ask for a review in the customer's home on the spot.
- Customer marketing
- Uses each customer's history to send personalized emails, postcards and texts.
- Invoice system sync
- Says it connects to more than 150 invoicing systems to choose which customers to contact.
- Spend tracking
- Ties marketing spend back to sold jobs in a dashboard.
NiceJob
- Review requests by text and email
- Sends review requests and follow-ups by SMS and email when a job is finished, usually triggered by the field service or accounting tool you already use.
- Widgets and a reviews microsite
- Shows reviews on your website through widgets and on a separate reviews page that NiceJob hosts for you.
- AI review replies
- On Pro, writes and posts replies to every customer review in your brand's voice.
- Repeats and referrals
- Pro sends rebooking reminders by text and email based on the last service date and asks happy customers to refer friends.
- Team leaderboard
- Ranks staff by the five-star reviews they bring in, and compares locations.
- Competitive Intel
- Pro tracks competitors' review activity and local search performance.
Plans
Customer Lobby
Reviews$299
per month, plus $199 one-time activation
Unlimited review requests synced with your invoice system.
Essentials$499
per month, plus $199 one-time activation
Review requests plus marketing to up to 230 customers a month with emails and postcards.
Pro$999
per month, plus $199 one-time activation
Targets up to 510 customers a month and includes 500 promotional texts a month.
Master$1,999
per month, plus $199 one-time activation
Targets up to 1,200 customers a month and includes 1,000 promotional texts a month.
NiceJob
Starter$95
per month
SMS and email review requests, website review widgets, auto-posting to social media, a staff leaderboard and a reviews microsite.
Pro$135
per month
Adds rebooking reminders, referral campaigns, email broadcasts, AI review replies, thank-you gifts, NPS surveys and competitor tracking.
EnterpriseCustom
For franchises and multi-location businesses, priced through sales.
Common questions
Which is cheaper, Customer Lobby or NiceJob?
As of Nov 13, 2026, NiceJob is cheaper to start with: $95 a month, against $299 a month for Customer Lobby. Customer Lobby starts at $299 per month, plus $199 activation, and NiceJob starts at $95 per month.
Which has a free plan, Customer Lobby or NiceJob?
As of Nov 13, 2026, neither Customer Lobby nor NiceJob has a free plan. NiceJob has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.