Broadly vs Customer Lobby (2026): which should you pick?
As of Nov 13, 2026, Broadly and Customer Lobby share a 1.6 GPA, neither has a free plan, and Broadly starts cheaper, at $79 a month against $299 a month.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
They get the same grade on all five counts.
Price, platforms and features side by side. The table says where each price was read and when.
Broadly
Google reviews, AI receptionist and listings for local service firms
Customer Lobby
Review requests and customer marketing for home service businesses
Which one is for you
Pick Broadly if
- Fits if you're a plumber or HVAC owner who misses calls on a job and can pay $799 a month
- Works for owners who'd rather have setup done for them than learn the software
Look elsewhere if
- Pricey if you just want review requests, as the published route is $799 a month
- Skip it if you have many locations, as chains are sent to Vendasta instead
- Not for you if you want to try before paying, as there's no free plan or trial
- Watch out: Standard adds a $350 onboarding fee, and voice receptionist minutes past 300 a month cost about $0.10 each
- Too light for showing reviews on your own website, as it covers Google and Facebook with no review widgets on record
Pick Customer Lobby if
- Fits if you run HVAC, plumbing, electrical or a similar service business
- Works for companies that want review requests tied to each invoice
Look elsewhere if
- Pricey if you only want reviews: $299 a month plus a $199 activation fee
- Watch out: each plan has a $199 one-time activation fee
- Skip it if you sell online, because it's built for service businesses, not online stores or healthcare
- Watch out: a page also lists Pro Marketing from $299, with exact pricing set in a demo
How we grade them
| 1.6GPABroadlyWeak | 1.6GPACustomer LobbyWeak | |
|---|---|---|
| Value for money | DReputation AI is $79 a month, but that tier manages Google and Facebook reviews rather than asking for them. Automatic requests come with the AI Workforce Package at $799, Premium at $999 or a Reputation AI tier priced by phone. Set against its listed rivals, that's the dear end. | DReviews is $299 a month plus $199 activation, and Essentials is $499. The category's dearest tenth starts at $250. |
| Free plan and trial | FNo free plan and no trial on record. The packages are bought after a demo, and Standard adds a $350 onboarding fee on top. | FNo free plan or trial is on record for this listing. |
| Features | CText review requests with follow-ups and AI replies to Google and Facebook reviews, plus an AI receptionist, listings, a local search grid and social posts. For the review job itself it's Google and Facebook only, with no website review widgets on record. | CReview requests after every job, a technician app, customer marketing, invoice sync and spend tracking. The marketing is most of what the price buys. |
| Ease of use | CNo store rating on record. It's bought after a demo, and the AI Workforce Package is set up for you, so you wait on that onboarding before anything runs. | CNo rating on record, and it syncs with your invoice system before it works. |
| Platforms and integrations | BWeb, iPhone and Android, with Google Calendar, QuickBooks, Stripe, Zapier, Housecall Pro, ServiceTitan, Mindbody and Booker. No desktop app is listed, which keeps it off an A. | BWeb, a technician mobile app and Google and Facebook review links. |
| Best for | done-for-you reviews and calls for local firms | service businesses wanting reviews and marketing |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Broadly and Customer Lobby. How we grade
Price against what you get
Broadly starts at $79 a month and scores 2.3 out of 4 on features, ease of use and platforms. Customer Lobby starts at $299 a month and scores 2.3.
They score the same, and Broadly starts $220 a month lower. Of the other customer review tools on the chart, 16 score higher than Broadly for less, and 22 score higher than Customer Lobby for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Broadly also covers AI agents, business texting and chatbots.
- Customer Lobby also covers email campaigns and dashboards.
At a glance
| Broadly | Customer Lobby | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | $79 per month | $299 per month, plus $199 activation |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Broadly Inc. | Customer Lobby |
| Price read from | broadly.com | customerlobby.com |
| Checked | Oct 18, 2026 | Nov 13, 2026 |
Worth knowing
Broadly
- Automatic review requests come with the $799 AI Workforce Package, the $999 Premium package or a top Reputation AI tier priced by phone.
- The Standard package adds a $350 onboarding fee, and the packages are bought after a demo.
- The AI voice receptionist on Premium includes 300 minutes a month, with overage at about $0.10 a minute after a bonus period.
- Franchises and multi-location brands are sent to Broadly's parent company, Vendasta, for a custom package.
Customer Lobby
- Pricing is high for a reviews tool because the plans center on marketing to past customers.
- Each plan has a $199 one-time activation fee.
- A page also lists a Pro Marketing price starting at $299 with exact pricing set in a demo.
- Built for service businesses, not online stores or healthcare.
Key features
Broadly
- Review requests by text
- Texts each customer for a review right after the job is done and follows up with those who have not responded.
- AI review replies
- The AI Reputation Specialist drafts on-brand replies to Google and Facebook reviews and holds sensitive ones for your approval.
- AI receptionist
- Answers missed calls, texts and web chats in English or Spanish, books estimates on your calendar and texts back callers who hang up.
- Listings and local search
- Syncs business details to directories such as Google, Apple, Bing and Yelp, and shows a local search grid of where you rank.
- Social posts and campaigns
- An AI content creator posts to Facebook, Instagram and other sites, and email and SMS campaigns bring back past customers.
Customer Lobby
- Review requests after every job
- Follows each transaction with a review request aimed at Google, Facebook and other chosen sites.
- Technician mobile app
- Lets techs ask for a review in the customer's home on the spot.
- Customer marketing
- Uses each customer's history to send personalized emails, postcards and texts.
- Invoice system sync
- Says it connects to more than 150 invoicing systems to choose which customers to contact.
- Spend tracking
- Ties marketing spend back to sold jobs in a dashboard.
Plans
Broadly
Reputation AI Standard$79
per month
Manage Google and Facebook reviews in one place. The top Reputation AI tier, which requests reviews automatically, is priced by phone.
Reputation AI Pro$89
per month
Adds the AI Reputation Specialist, which writes review responses.
Standard$399
per month, plus a $350 onboarding fee
Package with an AI chat receptionist for web, Facebook, Instagram and WhatsApp, a CRM, review reply templates, listings and local search tracking.
Pro$699
per month
Adds AI replies to texts, the AI Reputation Specialist, an AI content creator for social posts and email and SMS marketing.
AI Workforce Package$799
per month
AI receptionist for calls, texts and chat, automatic review requests and replies, social posts, a website and 70+ listings, all set up for you.
Premium$999
per month
Adds an AI voice receptionist (300 minutes a month), automatic review requests and replies, advanced SEO and a citation builder.
Customer Lobby
Reviews$299
per month, plus $199 one-time activation
Unlimited review requests synced with your invoice system.
Essentials$499
per month, plus $199 one-time activation
Review requests plus marketing to up to 230 customers a month with emails and postcards.
Pro$999
per month, plus $199 one-time activation
Targets up to 510 customers a month and includes 500 promotional texts a month.
Master$1,999
per month, plus $199 one-time activation
Targets up to 1,200 customers a month and includes 1,000 promotional texts a month.
Ways to pay less
Broadly
- Annual discount
Extra discount for paying annually
Broadly's pricing FAQ says customers who pay annually get a further discount on the monthly rate, quoted by an account executive during onboarding.
Customer Lobby
No public discounts listed.
Common questions
Which is cheaper, Broadly or Customer Lobby?
As of Nov 13, 2026, Broadly is cheaper to start with: $79 a month, against $299 a month for Customer Lobby. Broadly starts at $79 per month, and Customer Lobby starts at $299 per month, plus $199 activation.
Which has a free plan, Broadly or Customer Lobby?
As of Nov 13, 2026, neither Broadly nor Customer Lobby has a free plan.
Which platforms do Broadly and Customer Lobby run on?
As of Nov 13, 2026, only Broadly lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.