Hellotext vs Postscript (2026): which should you pick?
As of Nov 13, 2026, Hellotext and Postscript share a 2.2 GPA, and only Hellotext has a free plan.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
They get the same grade on all five counts.
Price, platforms and features side by side. The table says where each price was read and when.
Hellotext
Online-store messaging on WhatsApp, SMS and Instagram, with AI agents
Postscript
SMS and RCS marketing for Shopify stores, billed per message sent
Which one is for you
Pick Hellotext if
- Fits if you run an online store and want cart recovery by WhatsApp
- Works for stores that would rather pay a share of sales than a fee
Look elsewhere if
- Tight if you have a team: collaborators start on the Small plan
- Pricey if you grow: $269 and $629 a month on yearly billing
- Watch out: Meta's WhatsApp fees are billed to you, and SMS is $0.01 each after the allowance
- Watch out: prices and SMS rates vary by country
Pick Postscript if
- Fits if you run a Shopify store and want cart and browse abandonment texts
- Works for stores that would rather pay per message than a monthly platform fee
Look elsewhere if
- Not for you if your store isn't on Shopify, as other stores need their own code to add its SDK
- Pricey if you want the API or to drop "Powered by Postscript", which start on Professional at $500 a month
- Skip it if you text only now and then, as the $49 minimum applies even in a quiet month
- Pricey if you want a dedicated short code, at $750 a month passed through from the carriers
- Watch out: RCS waits for Enterprise, email is still a waitlist, and carrier fees average $0.0033 per SMS on top
How we grade them
| 2.2GPAHellotextFair | 2.2GPAPostscriptFair | |
|---|---|---|
| Value for money | C$67 a month on yearly billing is above the middle of the category's $36; the free plan takes 5% of sales. | CStarter has no platform fee, just a $49 monthly minimum spend. Texting 1,000 customers once at $0.009 per SMS stays inside that minimum, so $49 is the figure, plus US carrier fees averaging $0.0033 per SMS. That's the dear end of ordinary for this category. |
| Free plan and trial | CA free Starter plan with no monthly fee, but it has one user, one WhatsApp line and 2 months of history. | CNo free plan, but a free trial with a $100 credit toward message and carrier fees for your first 30 days. |
| Features | CPlaybooks, an inbox and AI agents over several channels, with email and push only on Pro. | CThe texting job done fully for a Shopify store: campaigns, cart and browse abandonment flows, popups, two-way replies and segments built on order data. But texting is one channel of this category, RCS waits for Enterprise and email is still a waitlist. |
| Ease of use | CNo store rating on record, and a store connection and playbooks need setting up. | CNo App Store rating on record. It plugs into Shopify, but you still set up opt-in popups, keywords and flows before the first text goes out. |
| Platforms and integrations | BWeb service connecting to store platforms and WhatsApp, SMS and Instagram. | BRuns on the web, with Shopify, Klaviyo, Gorgias, Zendesk, Kustomer, Mailchimp, Omnisend and Triple Whale. API access waits for Professional at $500 a month, and there's no app. |
| Best for | WhatsApp and SMS playbooks for online stores | SMS marketing for Shopify stores |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Hellotext and Postscript. How we grade
Price against what you get
Hellotext starts at $67 a month and scores 2.3 out of 4 on features, ease of use and platforms. Postscript starts at $49 a month and scores 2.3.
They score the same, and Postscript starts $18 a month lower. Of the other SMS and chat marketing tools on the chart, 6 score higher than Hellotext for less, and 4 score higher than Postscript for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Hellotext also covers shared inbox, whatsApp messaging and chatbots.
At a glance
| Hellotext | Postscript | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $67 per month, billed yearly ($74 billed monthly) | $49 per month minimum spend on messages, with no platform fee |
| Free plan | Starter: no monthly fee, 5% of attributed sales, 1 WhatsApp line, 1 Instagram account, single-user workspace and 2 months of history. | None |
| Free trial | None listed | Free trial with a $100 credit toward message and carrier fees for the first 30 days |
| Web | ||
| Made by | Hellotext | Postscript |
| Price read from | hellotext.com | postscript.io |
| Checked | Nov 13, 2026 | Oct 18, 2026 |
Worth knowing
Hellotext
- Starter is limited to a single-user workspace; collaborators start on the Small plan.
- WhatsApp conversation fees are Meta's and are billed to you; SMS is billed at $0.01 each in the US once the included amount is used.
- Messages beyond the plan allowance on WhatsApp, Instagram, Messenger and webchat are billed at $2 per 1,000.
- Prices and SMS rates vary by country; the US page was read. Email and push are only on Pro.
Postscript
- Every text is billed on top of the plan: $0.009 per SMS on Starter down to $0.007 on Professional, plus US carrier fees that average $0.0033 per SMS and $0.00799 per MMS.
- Built for Shopify; other stores can add Postscript's popups and opt-in checkbox through an SDK in their own code.
- A dedicated short code costs $750 a month, passed through from the carriers; the toll-free number is free.
- API access and removing "Powered by Postscript" from opt-ins start at Professional, at $500 a month.
Key features
Hellotext
- Playbooks
- Prebuilt automations for cart saving, price-drop alerts, back-in-stock notices, order tracking and win-back; 38 in total, with the count rising by plan.
- Multiple channels
- Reach shoppers on WhatsApp, Instagram DM, Messenger, webchat and SMS, with email and push on the Pro plan.
- AI agents
- Custom AI agents answer customer questions and recommend products; Grow allows 2, and Pro unlimited with external API access.
- Subscriber capture
- Webchat and WhatsApp widgets, popups, forms and QR codes collect SMS and WhatsApp subscribers.
- Shared inbox
- A team inbox for selling and support, with AI assignment and reporting on Grow and above.
- Attributed-revenue reporting
- Reports show orders credited to Hellotext using stated attribution windows of 7 days from a click and 24 hours from a delivery.
Postscript
- Flow builder with templates
- Automations for cart and browse abandonment, welcome series, upsells and shipping updates, included on every plan.
- Subscriber acquisition
- Popups, checkout collection, onsite opt-in, forms and keywords, with Starter limited to 2 opt-in keywords and higher plans unlimited.
- Shopify segmentation
- Segments built from Shopify order data and third-party integrations, with reports on subscribers, revenue and message performance.
- Two-way texting
- Reply to subscribers who text back, and pass conversations to help desks such as Gorgias, Zendesk and Kustomer.
- RCS messages
- Rich messages from a branded profile alongside SMS and MMS; on the plans page RCS is an option on Enterprise.
- Postscript AI plan
- A $699 a month bundle sold through sales, with on-brand AI messages, large-scale message testing and AI-driven one-to-one journeys.
Plans
Hellotext
Starter$0
No monthly fee; pays 5% of sales Hellotext is credited with. Single-user workspace, 1 WhatsApp line, basic reporting.
Small$67
per month, billed yearly ($74 billed monthly)
Or 4% of attributed sales above $2K. Unlimited collaborators, 8 playbooks, 37K messages, up to 7K US SMS.
Grow$269
per month, billed yearly ($299 billed monthly)
Or 3% of attributed sales above $10K. 25 playbooks, 150K AI messages, 2 custom AI agents, 2 WhatsApp lines.
Pro$629
per month, billed yearly ($699 billed monthly)
Or 2.5% of attributed sales above $30K. All 38 playbooks, 350K AI messages, email and push, unlimited AI agents.
Postscript
Starter$49
per month minimum spend on messages, with no platform fee
Shown as $0 a month with a $49 monthly minimum spend. $0.009 per SMS and $0.045 per MMS, 2 opt-in keywords, a toll-free number, campaigns and flows.
Growth$100
per month, plus messages
$0.008 per SMS and $0.03 per MMS, unlimited opt-in keywords, and live chat and email support.
Professional$500
per month, plus messages
$0.007 per SMS and $0.024 per MMS, enhanced analytics, priority support, API access, and no "Powered by Postscript" on opt-ins.
EnterpriseCustom
Custom pricing with a customer success manager, personalized product recommendations, data warehouse push and the option to add RCS.
Ways to pay less
Hellotext
- Annual discount
Save 10% when paid yearly
Hellotext's pricing page has a Paid yearly option marked 'Save 10%'.
Postscript
No public discounts listed.
Common questions
Which is cheaper, Hellotext or Postscript?
As of Nov 13, 2026, Postscript is cheaper to start with: $49 a month, against $67 a month for Hellotext. Hellotext starts at $67 per month, billed yearly ($74 billed monthly), and Postscript starts at $49 per month minimum spend on messages, with no platform fee.
Which has a free plan, Hellotext or Postscript?
As of Nov 13, 2026, only Hellotext has a free plan. Postscript does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.