Knowatoa vs Otterly.AI (2026): which should you pick?
As of Oct 23, 2026, Otterly.AI grades higher than Knowatoa: 2.4 against 2.2 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Otterly.AI grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Knowatoa
AI search visibility tracking with an AI crawler console
Otterly.AI
Daily brand and citation tracking across AI search engines
Which one is for you
Pick Knowatoa if
- Fits if you want an alert when AI answers start saying wrong things about your brand
- Works for teams with several sites, since one account tracks unlimited sites on a shared question limit
Look elsewhere if
- Skip it if Claude, Gemini, Perplexity or Meta AI matter, as they need Growth at $199 a month
- Not for you if you need the API, MCP or Looker Studio on a budget, since they start at Growth
- Tight if you want to know your question limit before you buy, as the page doesn't say
- Watch out: the trial's length isn't stated, and annual prices are offered but not listed
- Watch out: agencies are priced on a separate calculator by sites, questions, services and refresh rate
Pick Otterly.AI if
- Fits if a daily read on ChatGPT, Perplexity, AI Overviews and Copilot is what you need
- Works for agencies that brand client reports through Looker Studio, from Standard
Look elsewhere if
- Skip it if Gemini, AI Mode or Claude matter to you, as they're paid add-ons on every plan, and all seven engines add $227 a month on Standard
- Not for you if you need white-label reports, as there aren't any
- Tight if you start on Lite, with 15 prompts, one workspace, no API or MCP, and no extra prompt packs
- Pricey if you outgrow Lite, as Standard is $160 a month yearly and extra prompts are $99 per 100, with 300 at most before Premium at $422
- Watch out: Claude is tracked through its API using the Haiku model, and crawler analytics needs server log files you upload
How we grade them
| 2.2GPAKnowatoaFair | 2.4GPAOtterly.AIFair | |
|---|---|---|
| Value for money | CStarter is $59 a month, in this category's usual range between $29 and $95. The page doesn't say how many questions each plan tracks, though, and Claude, Gemini and Perplexity need Growth at $199. | BLite is $25 a month billed yearly ($29 monthly) for 15 prompts on four engines with unlimited team members, inside the cheaper quarter of AI visibility tools at $29. The API, MCP and Agent Analytics wait on Standard at $160, and Gemini, AI Mode and Claude cost extra. |
| Free plan and trial | CNo free plan. There's a free trial of Starter and Growth, but the pricing page doesn't say how long it lasts. | CNo free plan, but a 7-day free trial with 50 prompts and no credit card needed. |
| Features | CAnswer and competitor gaps tracked daily, citation sources, sentiment alerts and an AI Search Console for crawler errors, with AI agents to draft content. The gap the listing names: Starter covers only ChatGPT, AI Overviews and AI Mode. | CDaily mentions, share of voice and sentiment per engine in 70+ countries, link citation analysis, prompt research, a GEO audit and crawler analytics. The gap: Gemini, AI Mode and Claude are paid add-ons on every plan, and there's no white-label. |
| Ease of use | CNo rating on record. You set questions per language and location and add your sites before the gaps start to show. | CNo rating on record. You set the prompts to watch, and the crawler analytics means uploading your own server log files. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It works with WordPress, Payload CMS and GitHub, and Growth adds an API, MCP for Claude and ChatGPT, Looker Studio and NinjaCat. | BWeb only, with no desktop or phone app. There's an API, an MCP server and a Looker Studio connector from Standard, plus a link with Semrush. |
| Best for | spotting the AI answers you're missing from | daily brand and citation checks in AI search |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Knowatoa and Otterly.AI. How we grade
Price against what you get
Knowatoa starts at $59 a month and scores 2.3 out of 4 on features, ease of use and platforms. Otterly.AI starts at $25 a month and scores 2.3.
They score the same, and Otterly.AI starts $34 a month lower. Of the other AI search visibility tools on the chart, 11 score higher than Knowatoa for less, and 4 score higher than Otterly.AI for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Knowatoa also covers AI agents.
- Otterly.AI also covers site audit.
At a glance
| Knowatoa | Otterly.AI | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $59 per month | $25 per month, billed yearly ($29 billed monthly) |
| Free plan | None | None |
| Free trial | Free trial of Starter and Growth; its length is not stated on the pricing page | 7-day free trial with 50 prompts, no credit card required |
| Web | ||
| Made by | Knowatoa | OtterlyAI GmbH |
| Price read from | knowatoa.com | otterly.ai |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Knowatoa
- Starter covers only ChatGPT, Google AI Overviews and AI Mode; Claude, Gemini, Perplexity and Meta AI need Growth.
- The API, MCP server and Looker Studio connector start at Growth ($199 a month).
- The pricing page does not state how many questions each plan tracks; annual pricing is available but not listed.
- Agencies get a separate calculator that prices by client sites, questions per site, services and refresh frequency.
Otterly.AI
- Google AI Mode and Gemini cost $9, $59 or $149 a month each by plan, and Claude $29, $109 or $439, so all seven engines on Standard add $227 a month.
- Google AI Mode, Gemini and Claude are paid add-ons on every plan; Claude is tracked through its API using the Haiku model.
- Lite has one workspace; extra prompts are sold in packs of 100 on Standard and Premium only.
- There is no white-label option; the Looker Studio connector is the suggested way to brand client reports.
Key features
Knowatoa
- Answer and competitor gaps
- Shows the AI answers your brand is missing from and where competitors appear in your place, tracked daily.
- Citation sources
- Lists which sites the AI models trust and cite most for the questions you track.
- Sentiment alerts
- Flags when AI answers start saying negative or wrong things about a brand, its products or its people.
- AI Search Console
- Reports how AI bot crawlers reach your site, with status codes such as 403 and 404 and the failures to investigate.
- Languages, locations and many sites
- Questions can be set per language and location, and an account can track unlimited sites sharing one question limit.
- MCP, API and reporting
- Growth connects to Claude, ChatGPT, Codex and other assistants over MCP, and feeds a REST API, Looker Studio and scheduled CSV exports.
Otterly.AI
- Daily prompt monitoring
- Tracks set prompts every day and reports brand mentions, coverage, share of voice and sentiment per engine, in more than 70 countries.
- Link citation analysis
- Shows which URLs and domains each AI engine cites for a prompt, with a domain ranking to find the sources worth targeting.
- AI prompt research
- Suggests prompts customers are likely to ask AI search tools about a brand or topic, as a starting set to monitor.
- GEO audit
- A technical audit of site URLs for generative engine readiness; Lite allows 1,000 audited URLs a month, Premium 10,000.
- Agent Analytics
- Reports AI agent and crawler visits to your site from server log files you upload.
- API, MCP and Looker Studio
- An API and MCP server give programmatic access to the data; the Looker Studio connector comes with Standard and above.
Plans
Knowatoa
Starter$59
per month; annual billing also offered
ChatGPT, AI Overviews and AI Mode; answer gaps, competitor gaps, citations, sentiment alerts, weekly digest and AI agents.
Growth$199
per month; annual billing also offered
All 7 AI services, higher question volume, API, MCP server, Looker Studio and NinjaCat, and a dedicated account rep.
EnterpriseCustom
Custom volume and scale, custom integrations and priority feature requests.
Otterly.AI
Lite$25
per month, billed yearly ($29 billed monthly)
15 prompts tracked daily on ChatGPT, Google AI Overviews, Perplexity and Copilot, unlimited team members, one workspace. No API, MCP or extra prompts.
Standard$160
per month, billed yearly ($189 billed monthly)
100 prompts, API, MCP and Agent Analytics. Extra prompts are $99 per 100 a month, up to 300 more before you must move to Premium.
Premium$422
per month, billed yearly ($489 billed monthly)
400 prompts with everything in Standard. Extra prompts are $99 per 100 a month.
EnterpriseCustom
From 1,000 prompts, with SSO, custom terms, a quarterly GEO health check and a dedicated success manager.
Common questions
Which is cheaper, Knowatoa or Otterly.AI?
As of Oct 23, 2026, Otterly.AI is cheaper to start with: $25 a month, against $59 a month for Knowatoa. Knowatoa starts at $59 per month, and Otterly.AI starts at $25 per month, billed yearly ($29 billed monthly).
Which has a free plan, Knowatoa or Otterly.AI?
As of Oct 23, 2026, neither Knowatoa nor Otterly.AI has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.