Otterly.AI vs Pendium (2026): which should you pick?

Pick Otterly.AI if

• Fits if a daily read on ChatGPT, Perplexity, AI Overviews and Copilot is what you need
• Works for agencies that brand client reports through Looker Studio, from Standard

Look elsewhere if

• Skip it if Gemini, AI Mode or Claude matter to you, as they're paid add-ons on every plan, and all seven engines add $227 a month on Standard
• Not for you if you need white-label reports, as there aren't any
• Tight if you start on Lite, with 15 prompts, one workspace, no API or MCP, and no extra prompt packs
• Pricey if you outgrow Lite, as Standard is $160 a month yearly and extra prompts are $99 per 100, with 300 at most before Premium at $422
• Watch out: Claude is tracked through its API using the Haiku model, and crawler analytics needs server log files you upload

Pick Pendium if

• Fits if you want AI visibility scans and the content written for you in one place
• Works for a single brand that would rather publish on a hosted site than edit its own

Look elsewhere if

• Skip it if you want to try it without a card, as both trials ask for one
• Tight if you are on Starter: 1 brand, 2 on-demand scans a month and no Perplexity
• Pricey if you manage several brands, as Pro is $350 a month for up to 10
• Watch out: the 90-day guarantee covers Pro only
• Watch out: Agency and Managed plans have no published price

Otterly.AI

• Google AI Mode and Gemini cost $9, $59 or $149 a month each by plan, and Claude $29, $109 or $439, so all seven engines on Standard add $227 a month.
• Google AI Mode, Gemini and Claude are paid add-ons on every plan; Claude is tracked through its API using the Haiku model.
• Lite has one workspace; extra prompts are sold in packs of 100 on Standard and Premium only.
• There is no white-label option; the Looker Studio connector is the suggested way to brand client reports.

Pendium

• Starter scans four AI engines; Perplexity is listed only from Pro.
• The 90-day guarantee applies to Pro only and gives 3 free months if AI does not name the brand more often.
• Both trials need a card up front.
• Agency and Managed plans have no published price.

Otterly.AI

Daily prompt monitoring

Tracks set prompts every day and reports brand mentions, coverage, share of voice and sentiment per engine, in more than 70 countries.

Link citation analysis

Shows which URLs and domains each AI engine cites for a prompt, with a domain ranking to find the sources worth targeting.

AI prompt research

Suggests prompts customers are likely to ask AI search tools about a brand or topic, as a starting set to monitor.

GEO audit

A technical audit of site URLs for generative engine readiness; Lite allows 1,000 audited URLs a month, Premium 10,000.

Agent Analytics

Reports AI agent and crawler visits to your site from server log files you upload.

API, MCP and Looker Studio

An API and MCP server give programmatic access to the data; the Looker Studio connector comes with Standard and above.

Pendium

Weekly AI scans

Asks ChatGPT, Claude, Gemini, Google AI Overviews (and Perplexity on Pro) customer-style questions, each asked by several personas, and tracks which brands are named.

Hosted site for AI agents

Builds and hosts a branded site on your domain so AI agents have a source to cite, with calculators and finders and agent analytics showing what agents read.

Autopilot content engine

Writes and publishes posts from the gaps found in scans, in your brand voice, up to a monthly post limit.

Citations and outreach

Shows competitors, cited sources and sentiment, plus outreach recommendations for pages AI already trusts, with the pitch drafted.

MCP server and API

Pendium can be driven from Claude, ChatGPT or Cursor over MCP, and scans and scores are available through a REST API.

Otterly.AI

• Lite$25

  per month, billed yearly ($29 billed monthly)

  15 prompts tracked daily on ChatGPT, Google AI Overviews, Perplexity and Copilot, unlimited team members, one workspace. No API, MCP or extra prompts.

• Standard$160

  per month, billed yearly ($189 billed monthly)

  100 prompts, API, MCP and Agent Analytics. Extra prompts are $99 per 100 a month, up to 300 more before you must move to Premium.

• Premium$422

  per month, billed yearly ($489 billed monthly)

  400 prompts with everything in Standard. Extra prompts are $99 per 100 a month.

• EnterpriseCustom

  From 1,000 prompts, with SSO, custom terms, a quarterly GEO health check and a dedicated success manager.

Pendium

• Starter$99

  per month for 1 brand and 100 tracked prompts, billed monthly

  Weekly scans plus 2 on demand a month on ChatGPT, Claude, Gemini and Google AI Overviews, 15 posts a month, and a hosted site on your own domain.

• Pro$350

  per month for up to 10 brands, billed monthly

  160 prompts per brand, 10 on-demand scans a month with Perplexity, 100 posts and pages shared across brands, an account manager in Slack, unbranded sites.

• AgencyCustom

  For agencies managing 10+ brands: up to 50 brands, 200 prompts per brand and 500 posts and pages a month. Sold through sales.

• ManagedCustom

  An embedded team does outreach, content and product work, with unlimited brands, prompts and scans. Quoted after a call.

Otterly.AI

No public discounts listed.

Pendium

• Annual discount

  2 months free on yearly billing

  The pricing page says paying yearly on Starter and Pro gets 2 months free.